How WATCH ABC Changes Will Affect Viewing of 'GH,' 'The View' and 'The Chew'; Shows Also on Hulu Plus

How WATCH ABC Changes Will Affect Viewing of ‘GH,’ ‘The View’ and ‘The Chew’; Shows Also on Hulu Plus

 
Topic:
The Chew

Disney/ABC Television Group

(SoapOperaNetwork.com) — Call it the case of a pissed off audience or call it a fluke, but whatever it is the mystery of where “General Hospital’s” audience went by its Friday, March 2, 2012 episode is up in the air.

During the week of February 27-March 2, 2012, when ratings reports started piling in, it was revealed that “General Hospital” recorded some of its highest ratings in as many months (highest total audience since week of January 9, 2012; largest Women 18-49 and biggest Women 25-54 total since week of October 24, 2011), but had the series not nosedived to just over 2 million viewers for its Friday March 2, 2012 episode (just 2,001,000 viewers tuned in per Nielsen Media Research data) when we posted the dailies and averaged above 2.5 million viewers, as it had been trending to do on that date, the reports would have gone on to say “General Hospital” had its largest audience since the week of September 26-30, 2011 (when it averaged 2,597,000 viewers for the week). So what happened? Why such a big drop in total viewership and key demos from the four days prior (2,404,000 on Monday, 2/27; 2,509,000 on Tuesday 2/28; 2,575,000 on Wednesday 2/29; and 2,526,000 on Thursday 3/1)?

According to comments we’ve seen from our SON Community Members and responses in the weekly ratings report, it is likely that “General Hospital” received what is described as the “repeat of death” (ie. a repeat airing pulls down the weekly average for a program). Allegedly, the description for the Friday, March 2, 2012 episode of “GH” was the same as the description for the Thursday, March 1, 2012 episode for the soap, which according to DVR setup standards would result in your DVR (Digital Video Recorder) to misinterpret that Friday’s episode as a repeat and not a new episode, unless of course you scheduled all episodes (repeat and new) to record.

Of course, the other side of the coin could be that viewers were in fact turned off from what they had seen that Friday compared to the four days previously and just decided not to tune in. It isn’t an unlikely scenario as for the same week of September 26-30, 2011 data we cited above, “GH” went from nearly 2.8 million viewers on the Monday to just under 2.4 million by the time Friday came around. From Tuesday to Thursday the show consistently hovered over 2.5 million viewers (as it did during the week of February 27 – March 2, 2012).

We’ll soon find out what direction, if any, that particular episode indicated for the future of “General Hospital” when the latest ratings for the week of March 5-9, 2012 are released sometime today. In the meantime, here is a look at how the talk shows and game shows compare to the soaps based on data for the week February 27-March 2, 2012:

By Network

Network / Households / Total Viewers / Women 18-49 Viewers / Women 25-54 Viewers
1. CBS / 2.6 / 3,499,000 / 624,000 / 819,000
2. NBC / 2.1 / 2,7533,000 / 606,000 / 751,000
3. ABC / 2.0 / 2,536,000 / 541,000 / 729,000

By Show

Total Viewers
1. The Price is Right 2 (CBS) 5,163,000
2. The Young and the Restless (CBS) 4,353,000
3. The Price is Right 1 (CBS) 4,270,000
4. The View (ABC) 3,628,000
5. The Today Show 2 (NBC) 3,473,000
6. The Bold and the Beautiful (CBS) 3,099,000
7. Let’s Make a Deal 2 (CBS) 3,023,000
8. Let’s Make a Deal 1 (CBS) 2,570,000
9. Days of our Lives (NBC) 2,548,000
10. The Chew (ABC) 2,489,000
11. General Hospital (ABC) 2,403,000
12. The Talk (CBS) 2,329,000
13. The Today Show 3 (NBC) 2,289,000
14. The Revolution (ABC) 1,620,00

Note: NBC has begun counting “The Today Show 2″ and “The Today Show 3″ in the weekly ratings averages, thereby increasing its standings in the weekly averages (the network ranks second to CBS in total viewers).



Disney/ABC Television Group

(SoapOperaNetwork.com) — On June 6, 2011, ABC finally announced (after months of rumors) that it had signed a deal with former “CBS Evening News” anchor Katie Couric to host a new daily syndicated talk show, and that said show would replace veteran soap opera “General Hospital” in the 3:00 PM ET/2:00 PM PT/CT timeslot. Initially the decision brought fear to soap opera fans, who only two months prior learned that ABC Daytime’s two other veteran soaps (“All My Children” and “One Life to Live”) would be replaced by two new food and lifestyle centered talk shows (“The Chew” and “The Revolution”). Now nearly a year since the announcement it looks like Katie Couric may just be the lifesaver “General Hospital” desperately needs.

According to TV Guide‘s Michael Logan, sources have informed him that the talk show host and her executive producer (former NBC Universal CEO Jeff Zucker) have expressed their concern to the Disney/ABC Television Group brass, producers of her new talk show, in regards to the poor ratings performance that has been “The Revolution” – Since the talk shows debut in January the program hovers at just over 1.5 million viewers on average. By comparison, “One Life to Live,” which “Revolution” replaced, averaged more than 2.3 million viewers on average and performed better in key sales demos during the same period of time on the year-ago. “Couric and Zucker want to see ‘GH’ get that slot because it’s a stronger show, Nielsen-wise, plus Couric does not want to face the wrath of ‘GH’ fans and risk the chance they’ll organize a boycott. Who the hell needs that? So she and Zucker want ‘The Revolution’ to go bye-bye,” the website stated.

With “General Hospital’s” recent uptick in key demos and total viewers since the new dynamic duo of Frank Valentini and Ron Carlivati (executive producer and head writer) debuted just a few short weeks ago, for the first time in over a year the soap finally has a fighting chance, but will ABC listen? “They may not have a choice,” said Logan. “In fact, they might even agree at this point. Our spies at Times Square Studios — the new tag for ABC Daytime — tell us the commitment to nonscripted shows remains firm in the ABC daypart but no one is doing handstands over the ones currently in development, which include a doctor show and a game show. While ABC technically has time (though not much) to replace ‘The Revolution’ with more reality, that option is looking way too chancy.”

Should ABC end up keeping “GH” on the air and canceling “The Revolution,” the soap will move to the 2:00 PM ET/1:00 PM CT/PT timeslot beginning in September. According to sources, a decision on the eventual outcome on either series will not be made until at least mid-April.

What Do You Think? Sound Off! below.



Donna Svennevik/ABC

(SoapOperaNetwork.com) — “General Hospital” is the only soap opera left on the ABC Daytime schedule and is also the longest running dramatic series in the networks history. Unfortunately, the soap is facing the same cancellation danger that its former network counterparts (“All My Children” and “One Life to Live”) faced just over a year ago before ABC officially announced the two would go off the air in a press release. Before any decision on the future of “GH” is ultimately made, the drama series is showing an uptick in key demos and viewership.

For the week of February 27 – March 2, 2012, “General Hospital” averaged 2.4 million viewers (highest since week of January 9, 2012), 657,000 Women 18-49 viewers (18-week high) and 871,000 Women 25-54 viewers (three-month high) per ratings details released today by Marc Berman of TV Media Insights. Compared to its performance during the week of February 20-24, 2012, “GH” increased its Women 18-49 performance by 59,000 viewers and retained a similar overall viewership total. By comparison, “The Revolution,” which hit its second most-watched week since its debut (week of January 16, 2012), averaged just 1.62 million viewers.

“The Revolution” is down 23 percent in total viewers, 27 percent in Women 25-54 rating, 38 percent in Women 18-49 rating and 40 percent in Women 18-34 rating compared to “One Life to Live’s” performance on the year-ago (week of February 28, 2011).

For more ratings information on “The Revolution,” “The Chew,” “The Talk” and “The View,” check out TV Media Insights.

ABC Press Release:

“The Chew” posted a 7-week high in Total Viewers (2.489 million – since week of 1/9/12), climbing by an impressive 11% over “All My Children’s” year-ago delivery (vs. 2.249 million), by 10% in Women 25-54 (1.1 rating vs. 1.0 rating) and tying in Women 18-34 (0.4 rating) and Women 18-49 (0.7 rating).

“General Hospital” recorded 18-week highs in Women 18-49 (657,000) and Women 25-54 (871,000), since the week of 10/24/11, a 13-week high in Women 18-34 (172,000 – since the week of 11/28/11) and a 7-week high in Total Viewers (2.403 million – since the week of 1/9/12).

“The Revolution” delivered its most-watched week in Women 25-54 (485,000 – tied debut week) and 2nd-most-watched week to date in Total Viewers (1.624 million) and Women 18-49 (351,000), behind only its premiere week, posting an impressive 4th consecutive week of gains in Total Viewers.

Moreover, Friday’s show was the series’ #2 telecast ever in Women 25-54 (531,000), while Wednesday’s show was its #4 telecast to date in Total Viewers (1.761 million).



Crag Sjodin/ABC

(SoapOperaNetwork.com) — As in previous weeks, ratings for soaps are unavailable at press time but the numbers are out for talk shows including “The Chew,” “The Talk” and “The View.”

Per Marc Berman at TV Media Insights, ABC’s “The Chew” has reached its largest audiences since premiere week (week of September 26-30, 2011) in viewers while remaining flat in Women 25-54, Women 18-49 and Women 18-34 compared to its post premiere week averages.

Ratings for recently introduced ABC daytime talk show The Chew remained consistent from one week earlier, still trailing former occupant All My Children by noticeable proportions.  Based on the Live Plus Same Day data from Nielsen Media Research for the week of Oct. 17 (week four), The Chew averaged 1.94 million viewers, with no change demographically.  One year earlier, long-running scripted serial All My Children averaged 2.31 million viewers, with the demographic breakdown compared to The Chew as follows:

All My Children (ABC) – Week of 10/18/10
Viewers: 2.31 million, Women 25-54: 1.2/ 8, Women 18-49: 0.8/ 6,
Women 18-34: 0.5/ 3

The Chew (ABC) – Week of 10/17/11
Viewers: 1.94 million, Women 25-54: 0.9/ 5, Women 18-49: 0.6/ 4,
Women 18-34: 0.4/ 2

All My Children Advantage
Viewers: + 19 percent, Women 25-54: +33, Women 18-49: +33,
Women 18-34: +25

The Chew, of course, is cheaper to produce than All My Children, hence the programming change.  But sometimes the value of the audience is more important than the raw dollar figures, and the pending departure of One Life to Live for another talker, The Revolution, is also not likely to resonate in a daypart gutted with similar appeal programming.

For more on “The Chew” and how it compares to “The Talk” and “The View,” head on over to TV Media Insights.



Disney/ABC Television Group

(SoapOperaNetwork.com) — As previously reported, ABC soap opera “General Hospital” will lose its coveted 3:00 PM ET/2:00 PM CT/PT timeslot beginning in September 2012 when the network hands the hour back to its local affiliates. The move will leave ABC’s daytime lineup with just three hours left to program with “The View” already secured in the 11:00 AM ET/10:00 AM CT/PT slot. New talk shows “The Chew” and “The Revolution” will go head-to-head with “General Hospital” when it comes to the almighty dollar (ie. which show brings in enough income relative to cost) in a battle for the remaining two hours (1:00 PM ET/12:00 PM CT/PT; 2:00 PM ET/1:00 PM CT/PT). In place of “GH” beginning in September 2012 will be the new Disney/ABC Domestic Television syndicated series “Katie,” hosted by journalist Katie Couric, which was just cleared in over 60% of the country just six weeks after the sales period began.

Janice Marinelli, President, Disney/ABC Domestic Television announced via press release that “Katie” has been sold to a number of station broadcast groups including Allbritton Communications, Belo Corporation, Cox Media Group, Gannett Broadcasting, Hearst Television, LIN Broadcasting, McGraw-Hill, Scripps Howard Broadcasting and Young Broadcasting. The talk show was most recently picked up by ABC affiliates WFAA Dallas, WCVB Boston, WSB Atlanta, WJLA Washington DC, WXYZ Detroit, KNXV Phoenix, and WFTS Tampa along with NBC affiliate KING Seattle, among others.

“To have garnered such exceptional clearances in this short period of time is attributable to the enduring strength of the Katie Couric brand and her wide-ranging appeal as one of the brightest, most talented and most dynamic personalities in the business,” commented Marinelli. “We are enormously pleased to partner with such a stellar group of stations across the country.”

Upon announcing the shows development back in June, Disney/ABC Domestic Television also announced that ABC’s Owned & Operated Stations Group encompassing New York’s WABC, Los Angeles’ KABC, Chicago’s WLS, Philadelphia’s WPVI, San Francisco/Oakland/San Jose”s KGO, Houston’s KTRK, Durham/Raleigh/Fayetteville’s WTVD and Fresno’s KFSN would immediately begin carrying the show at launch.



Disney/ABC Television Group

(SoapOperaNetwork.com) — With the cancellations of “All My Children” and “One Life to Live” back in April it was unclear at the time as to where their replacement shows “The Chew” and “The Revolution” would film their daily episodes. Now with “Chew” filming in New York and soon “The Revolution” set to begin filming in New York as well, Soap Opera Network has learned that ABC Daytime is shifting much of its operations to New York City including talent management and media relations.

Along with the behind the scenes shift to New York, look for Katie Couric‘s new syndicated talk show to be filmed there as well. As previously reported, Couric’s new show will replace “General Hospital” in the 3:00 PM ET/2:00 PM CT/PT timeslot as ABC is set to hand over the hour back to its affiliates beginning in September 2012 in hopes that their affiliates will choose to pick up what the company deems to be a more profit sharing program.

With just three hours left available to program effective September 2012, “General Hospital,” which will be the last remaining regularly scheduled daytime soap still airing on ABC and the last daytime series (scripted or otherwise) produced by ABC filming in Los Angeles, will be fighting for its survival in the coming months as it goes head-to-head with “The Chew” and “The Revolution” when it comes to the almighty dollar (ie. which show brings in enough income relative to cost). Upon announcing the timeslot shift for “GH” back in June, Jori Petersen, Vice President, Publicity, ABC Daytime/SOAPnet stated via a company press release that “The announcement does not mean the inevitable cancellation of ‘General Hospital.’ Rather it means that in September 2012, we will program our daytime block with our three strongest shows. We’ll have options for the daytime daypart just like we do each year with prime-time. We believe in all of our shows and the ones that our viewers want will be the ones that continue. There are many options that could happen … only time will tell. We are simply giving ourselves options for the future, which is a smart way to do business. The best way to ensure a favorite show stays on the air is to watch it.”

New York’s last remaining regularly scheduled daytime soap opera, “One Life to Live,” is set to film its final episode on the afternoon of Friday, November 18 and air its series finale in January 2012. “All My Children,” “As The World Turns,” “Guiding Light,” “Another World,” “The City” and “Loving” were the last regularly scheduled daytime soaps to film in New York City. In the case of “AMC,” the soap moved to Los Angeles in January 2010 in a cost saving move after nearly 40 years on television. The soap was later canceled along with “One Life to Live” in April 2011, four months after celebrating its 41st anniversary.



Steve Fenn/ABC

(SoapOperaNetwork.com) — You may be asking yourself why in the world would we be doing a ratings reflection that highlights ABC’s canceled “All My Children” as ranking second in households (amongst all soaps) for the season when the show has already gone off the air with its last episode airing on Friday, September 23 and talk show “The Chew” already replacing the soap in its old timeslot. If I were to tell you that because ABC scheduled the series finale of “AMC” during the first week of the 2011-2012 television season that the soap would remain in the season-to-date rankings until September 2012, would you believe it? You better!

In the latest ratings released on Friday covering the week of October 3-7, 2011 and the season-to-date ratings of September 19 through October 7, 2011, ABC’s “All My Children” jumped from a 2.3 in households based on the previously reported Live+SD ratings to a 2.4 using newly released Live+7 ratings reflecting the soaps final week on television (week of September 19-23, 2011). In Women 18-49, “AMC” jumped from a 1.1 to a 1.2 rating and in Women 18-34 the soap jumped from a 0.6 to a 0.7 rating. The soap is tied for first in Women 18-34 with “Days of our Lives,” “The Price is Right 2,” “The Young and the Restless” and “The View.” “AMC” is second in Women 18-49 for the season just behind “Y&R,” which ranks first with a 1.4. In Women 25-54, “AMC” ranks second again behind “Y&R” with a 1.7 for “AMC” and a 1.8 for “Y&R.” In the original Live+SD numbers “AMC” ranked second with a 1.5, which shows the soap gained .3 when Live+7 was factored in.

Season to Date Ratings for September 19 through October 7, 2011 
Households
1. The Price is Right 2 (CBS) 3.3
– The Young and the Restless (CBS) 3.3
3. The View (ABC) 2.9
4. The Price is Right 1 (CBS) 2.8
5. All My Children (ABC) 2.4
6. The Bold and the Beautiful (CBS) 2.2
7. One Life to Live (ABC) 2.0
8. Days of our Lives (NBC) 1.9
– General Hospital (ABC) 1.9
10. Let’s Make a Deal 2 (CBS) 1.6
11. Let’s Make a Deal 1 (CBS) 1.6
12. The Talk (CBS) 1.5
– The Chew (ABC) 1.5
Women 18-49 Rating
1. The Young and the Restless (CBS) 1.4
2. All My Children (ABC) 1.2
3. Days of our Lives (NBC) 1.1
– General Hospital (ABC) 1.1
– The View (ABC) 1.1
6. One Life to Live (ABC) 1.0
7. The Bold and the Beautiful (CBS) 0.9
– The Price is Right 2 (CBS) 0.9
9. The Price is Right 1 (CBS) 0.8
10. The Talk (CBS) 0.7
– The Chew (ABC) 0.7
12. Let’s Make a Deal 2 (CBS) 0.6
13. Let’s Make a Deal 1 (CBS) 0.5
Women 18-34 Rating
1. Days of our Lives (NBC) 0.7
– The Price is Right 2 (CBS) 0.7
– The Young and the Restless (CBS) 0.7
– All My Children (ABC) 0.7
– The View (ABC) 0.7
6. General Hospital (ABC) 0.6
– One Life to Live (ABC) 0.6
8. The Price is Right 1 (CBS) 0.5
– The Chew (ABC) 0.5
10. The Bold and the Beautiful (CBS) 0.4
– Let’s Make a Deal 1 (CBS) 0.4
– Let’s Make a Deal 2 (CBS) 0.4
– The Talk (CBS) 0.4
Girls 12-17 Rating
1. One Life to Live (ABC) 0.4
2. The Young and the Restless (CBS) 0.3
3. Days of our Lives (NBC) 0.2
– The Bold and the Beautiful (CBS) 0.2
– The Price is Right 2 (CBS) 0.2
– All My Children (ABC) 0.2
– General Hospital (ABC) 0.2
8. Let’s Make a Deal 1 (CBS) 0.1
– Let’s Make a Deal 2 (CBS) 0.1
– The Price is Right 1 (CBS) 0.1
– The Talk (CBS) 0.1
– The View (ABC) 0.1
13. The Chew (ABC) 0.0

 

With “All My Children” no longer a factor in the current daytime climate, for the week of October 3-7, 2011 CBS’ “The Young and the Restless” remained daytime’s most watched soap with 4.2 million viewers watching the daily antics in Genoa City. The soap has lost 15% of its audience (or 765,000 viewers) compared to its performance a year ago (week of October 4-8, 2010). Despite receiving more viewers than any series aired on The CW, including in the rarely reported Adults 18-49 demographic, and remaining the most watched daily serial, the soaps performance would place it in serious danger of cancellation if it were aired in primetime on any of the big four broadcast networks with the exception of maybe a Friday night airing on ABC, FOX or NBC. “The Bold and the Beautiful” by comparison has lost only 8% of its viewership compared to the same point last year (2.9 million vs 3.1 million). Overall CBS has lost 12% of its daytime viewership compared to last year (3.0 million vs 3.4 million). The network is down 8% in households (2.2 vs 2.4) and another 16% in Women 18-49 viewers (530,000 vs 631,000).

Steve Fenn/ABC

ABC is down 5% in households year-to-year (1.9 vs 2.0) and 9% in total viewers (2.5 million vs 2.7 million). The network is down a whopping 24% in both Women 18-49 and Women 25-54 viewers (541,000 vs 712,000 in Women 18-49 viewers; 714,000 vs 941,000 in Women 25-54 viewers) compared to its performance during the same week last year. ABC is down another 28% year-to-year in Women 18-34 viewers (163,000 Vs 225,000). With “All My Children” no longer in the mix, the network is losing ground in every ratings category with “General Hospital” losing as much as 30% or higher in a number of key demographics including a 50% drop in Women 18-34 rating and 51% in Women 18-34 viewers. “One Life to Live” has lost only 17% of its Women 18-34 (rating) audience and just 23% in actuals. “The View” is the sole bright spot for ABC with a gain of 10% in viewers (3.7 million vs 3.4 million) and another 12% gain in households (2.9 vs 2.6) compared to the year-ago.

NBC’s sole program during the daytime hours remains “Days of our Lives,” which is up 5% in viewers year-to-year and either flat or marginally down in most other categories.

*Note: “The Price is Right 1,” “The Price is Right 2″ and “The View” were preempted on Thursday, October 6.

What follows is the Live+SD ratings for the Week of October 3-7, 2011:

Total Viewers
1. The Price is Right 2 (CBS) 4,456,000*
2. The Young and the Restless (CBS) 4,209,000
3. The Price is Right 1 (CBS) 3,878,000*
4. The View (ABC) 3,724,000*
5. The Bold and the Beautiful (CBS) 2,864,000
6. Days of our Lives (NBC) 2,450,000
7. One Life to Live (ABC) 2,418,000
8. Let’s Make a Deal 2 (CBS) 2,417,000
9. General Hospital (ABC) 2,249,000
10. Let’s Make a Deal 1 (CBS) 2,099,000
11. The Talk (CBS) 1,834,000
12. The Chew (ABC) 1,778,000

Households (Rating/Share)
1. The Price is Right 2 (CBS) 3.2/11*
2. The Young and the Restless (CBS) 3.1/11
3. The View (ABC) 2.9/10*
4. The Price is Right 1 (CBS) 2.7/10*
5. The Bold and the Beautiful (CBS) 2.1/7
6. Days of our Lives (NBC) 1.8/6
– One Life to Live (ABC) 1.8/6
8. Let’s Make a Deal 2 (CBS) 1.7/6
– General Hospital (ABC) 1.7/5
10. Let’s Make a Deal 1 (CBS) 1.5/6
11. The Talk (CBS) 1.4/5
– The Chew (ABC) 1.4/5

Women 18-49 Rating
1. The Young and the Restless (CBS) 1.3
2. The View (ABC) 1.1*
3. Days of our Lives (NBC) 1.0
4. The Bold and the Beautiful (CBS) 0.9
– General Hospital (ABC) 0.9
– One Life to Live (ABC) 0.9
7. The Price is Right 2 (CBS) 0.8*
– The Price is Right 1 (CBS) 0.8*
9. Let’s Make a Deal 2 (CBS) 0.6
– Let’s Make a Deal 1 (CBS) 0.6
– The Talk (CBS) 0.6
– The Chew (ABC) 0.6

Women 18-49 Viewers
1. The Young and the Restless (CBS) 808,000
2. The View (ABC) 686,000*
3. Days of our Lives (NBC) 646,000
4. The Bold and the Beautiful (CBS) 598,000
5. General Hospital (ABC) 573,000
6. One Life to Live (ABC) 561,000
7. The Price is Right 2 (CBS) 517,000*
8. The Price is Right 1 (CBS) 502,000*
9. Let’s Make a Deal 2 (CBS) 399,000
10. The Talk (CBS) 393,000
11. The Chew (ABC) 373,000
12. Let’s Make a Deal 1 (CBS) 365,000

Girls 12-17 Viewers
1. One Life to Live (ABC) 39,000
2. The Young and the Restless (CBS) 36,000
3. The Price is Right 2 (CBS) 22,000*
4. The Bold and the Beautiful (CBS) 21,000
– General Hospital (ABC) 21,000
6. Days of our Lives (NBC) 20,000
– The Price is Right 1 (CBS) 20,000*
8. The Talk (CBS) 15,000
9. The View (ABC) 10,000*
– Let’s Make a Deal 1 (CBS) 10,000
11. Let’s Make a Deal 2 (CBS) 9,000
12. The Chew (ABC) 6,000



Disney/ABC Television Group

(SoapOperaNetwork.com) — Ratings for the week of October 3-7, 2011 have not come out for soap operas as of this writing, but ratings for “The Chew” are! The talk show that replaced “All My Children” in the ABC Daytime lineup is now down to an average of just 1.78 million viewers tuning in for cooking advice according to Marc Berman of TV Media Insights.

For the week of October 3-7, 2011, “The Chew” is down a whopping 322,000 viewers from its already dismal debut week (week of September 26-30, 2011) and an even steeper decline of 650,000 viewers from what “All My Children” had during the comparable week last year.

TV Media Insights:

Based on the Live Plus Same Day ratings results from Nielsen Media Research, new ABC daytime talker The Chew dipped from its already lackluster opening week ratings.  The Chew averaged 1.78 million viewers for the week of Oct. 3, which was down by 322,000 viewers (or 15 percent) from the 2.10 million it delivered for the week of Sept. 26.  Demo losses were 20 percent in women 25-54 (1.0 to 0.8 rating), 14 percent in women 18-49 (0.7 to 0.6) and 20 percent among women 18-34 (0.5 to 0.4).

Check back soon as Soap Opera Network will be posting a full ratings analysis on “The Chewand its performance compared to “All My Children” and the rest of daytime.



Disney/ABC Television Group

(SoapOperaNetwork.com) — ABC’s flagship station will likely leave some New York soap fans upset Monday when the affiliate pre-empts “The Chew” and “One Life to Live” for continuous coverage of the 67th Annual Columbus Day parade, relegating both shows to the early hours of Tuesday morning.

According to WABC-TV President and General Manager Dave Davis, “Channel 7 is proud to partner with the Columbus Citizens Foundation for the largest celebration of Italian American heritage and culture in the world. Viewers choose to watch Channel 7 because they know how well we serve their communities. The Columbus Day Parade is a natural fit for us.”

The press release goes on to state that “Channel 7′s broadcast will reach more than 7.4 million television households in 29 counties covering New York, New Jersey, Connecticut and Pennsylvania. In addition, the parade will be viewed live by millions of people along Fifth Avenue and on the Italian television network, RAI International.”

WABC-TV’s coverage of the parade will last from noon until 3:00 pm ET on Monday, October 10, meaning fans of “General Hospital” will be still be able to watch their soap in its regular time slot. The station will also be streamed online on their website, and be offered via Video on Demand upon the conclusion of the festivities.

As a result of the schedule change, Monday’s episode of “The Chew” will be broadcast on Channel 7 Tuesday morning at 2:36 am ET, according to TV listings. Fans of “One Life to Live” living in

New York City unable to watch Monday’s episode on either SOAPnet or ABC.com, will have to wait until 3:36 am ET to watch a slightly shortened broadcast of the episode just ahead of WABC-TV’s “Eyewitness News This Morning,” beginning at 4:30 am ET.

Click here to read the press release in its entirety.



Lorenzo Bevilaqua/ABC

(SoapOperaNetwork.com) – Marc Berman of TV Media Insights has been doing an excellent job in reporting the overnight ratings data for ABC’s new daytime talk show “The Chew,” which replaced soap opera “All My Children” in the 1:00 PM ET/12:00 PM PT timeslot on Monday, September 26. Since the talker debuted it has lost ground compared to “AMC’s” performance at the same point last year in television households. Now more than a week since its debut, Berman has revealed that the show is also losing ground in the all important Women 18-49 sales demographic compared to how “All My Children” had performed as well.

Per TV Media Insights, “The Chew” is averaging a a 0.9 rating/6 share among women 18-49 out of a 0.8/6 from the average ratings of its lead-in programming from the ABC affiliated stations (ie. syndicated fare such as “Who Wants to Be a Millionaire” or local news) after six days on the air (September 26 through October 3, 2011). “All My Children” by comparison averaged a 1.1/7 in the female demo (using October 2010 averages), which was 18% better than how “Chew” is performing so far. In the less important Women 25-54 demographic, “Chew” is averaging a 1.1/7 out of a 1.2/8 from its local lead-in averages. “AMC” averaged a 1.5/9 (again using October 2010 averages). Based on these numbers “Chew” is down 8 percent from its local ABC programming lead-in and 27 percent from how “AMC” performed one year earlier.

Final first week ratings data, including total viewers, for “The Chew” won’t be available until Thursday.









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