HOME / Ratings / Ratings Reflection: ‘All My Children’ Ranks Second in Households Season to Date

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Ratings Reflection: ‘All My Children’ Ranks Second in Households Season to Date

Find out why "All My Children" will remain in the season-to-date rankings (2011-2012 broadcast season) despite ending its broadcast television run on ABC.

HOME / Ratings / Ratings Reflection: ‘All My Children’ Ranks Second in Households Season to Date

AMC
All My ChildrenNewsRatings

Ratings Reflection: ‘All My Children’ Ranks Second in Households Season to Date

Find out why "All My Children" will remain in the season-to-date rankings (2011-2012 broadcast season) despite ending its broadcast television run on ABC.
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THE NUMBERS

Steve Fenn/ABC

(SoapOperaNetwork.com) — You may be asking yourself why in the world would we be doing a ratings reflection that highlights ABC’s canceled “All My Children” as ranking second in households (amongst all soaps) for the season when the show has already gone off the air with its last episode airing on Friday, September 23 and talk show “The Chew” already replacing the soap in its old timeslot. If I were to tell you that because ABC scheduled the series finale of “AMC” during the first week of the 2011-2012 television season that the soap would remain in the season-to-date rankings until September 2012, would you believe it? You better!

In the latest ratings released on Friday covering the week of October 3-7, 2011 and the season-to-date ratings of September 19 through October 7, 2011, ABC’s “All My Children” jumped from a 2.3 in households based on the previously reported Live+SD ratings to a 2.4 using newly released Live+7 ratings reflecting the soaps final week on television (week of September 19-23, 2011).

In Women 18-49, “AMC” jumped from a 1.1 to a 1.2 rating and in Women 18-34 the soap jumped from a 0.6 to a 0.7 rating. The soap is tied for first in Women 18-34 with “Days of our Lives,” “The Price is Right 2,” “The Young and the Restless” and “The View.”

“AMC” is second in Women 18-49 for the season just behind “Y&R,” which ranks first with a 1.4. In Women 25-54, “AMC” ranks second again behind “Y&R” with a 1.7 for “AMC” and a 1.8 for “Y&R.” In the original Live+SD numbers “AMC” ranked second with a 1.5, which shows the soap gained .3 when Live+7 was factored in.

Households
1. The Price is Right 2 (CBS) 3.3
The Young and the Restless (CBS) 3.3
3. The View (ABC) 2.9
4. The Price is Right 1 (CBS) 2.8
5. All My Children (ABC) 2.4
6. The Bold and the Beautiful (CBS) 2.2
7. One Life to Live (ABC) 2.0
8. Days of our Lives (NBC) 1.9
General Hospital (ABC) 1.9
10. Let’s Make a Deal 2 (CBS) 1.6
11. Let’s Make a Deal 1 (CBS) 1.6
12. The Talk (CBS) 1.5
— The Chew (ABC) 1.5
Women 18-49 Rating
1. The Young and the Restless (CBS) 1.4
2. All My Children (ABC) 1.2
3. Days of our Lives (NBC) 1.1
— General Hospital (ABC) 1.1
— The View (ABC) 1.1
6. One Life to Live (ABC) 1.0
7. The Bold and the Beautiful (CBS) 0.9
— The Price is Right 2 (CBS) 0.9
9. The Price is Right 1 (CBS) 0.8
10. The Talk (CBS) 0.7
— The Chew (ABC) 0.7
12. Let’s Make a Deal 2 (CBS) 0.6
13. Let’s Make a Deal 1 (CBS) 0.5
Women 18-34 Rating
1. Days of our Lives (NBC) 0.7
— The Price is Right 2 (CBS) 0.7
— The Young and the Restless (CBS) 0.7
— All My Children (ABC) 0.7
— The View (ABC) 0.7
6. General Hospital (ABC) 0.6
— One Life to Live (ABC) 0.6
8. The Price is Right 1 (CBS) 0.5
— The Chew (ABC) 0.5
10. The Bold and the Beautiful (CBS) 0.4
— Let’s Make a Deal 1 (CBS) 0.4
— Let’s Make a Deal 2 (CBS) 0.4
— The Talk (CBS) 0.4
Girls 12-17 Rating
1. One Life to Live (ABC) 0.4
2. The Young and the Restless (CBS) 0.3
3. Days of our Lives (NBC) 0.2
— The Bold and the Beautiful (CBS) 0.2
— The Price is Right 2 (CBS) 0.2
— All My Children (ABC) 0.2
— General Hospital (ABC) 0.2
8. Let’s Make a Deal 1 (CBS) 0.1
— Let’s Make a Deal 2 (CBS) 0.1
— The Price is Right 1 (CBS) 0.1
— The Talk (CBS) 0.1
— The View (ABC) 0.1
13. The Chew (ABC) 0.0
Source: Nielsen (Live+SD)

With “All My Children” no longer a factor in the current daytime climate, for the week of October 3-7, 2011 CBS’ “The Young and the Restless” remained daytime’s most watched soap with 4.2 million viewers watching the daily antics in Genoa City. The soap has lost 15% of its audience (or 765,000 viewers) compared to its performance a year ago (week of October 4-8, 2010).

Despite receiving more viewers than any series aired on The CW, including in the rarely reported Adults 18-49 demographic, and remaining the most watched daily serial, the soap’s performance would place it in serious danger of cancellation if it were aired in primetime on any of the big four broadcast networks with the exception of maybe a Friday night airing on ABC, FOX or NBC. “The Bold and the Beautiful,” by comparison, has lost only 8% of its viewership compared to the same point last year (2.9 million vs 3.1 million).

Overall, CBS has lost 12% of its daytime viewership compared to last year (3.0 million vs 3.4 million). The network is down 8% in households (2.2 vs 2.4) and another 16% in Women 18-49 viewers (530,000 vs 631,000).

Steve Fenn/ABC

ABC is down 5% in households year-to-year (1.9 vs 2.0) and 9% in total viewers (2.5 million vs 2.7 million). The network is down a whopping 24% in both Women 18-49 and Women 25-54 viewers (541,000 vs 712,000 in Women 18-49 viewers; 714,000 vs 941,000 in Women 25-54 viewers) compared to its performance during the same week last year. ABC is down another 28% year-to-year in Women 18-34 viewers (163,000 Vs 225,000).

With “All My Children” no longer in the mix, the network is losing ground in every ratings category with “General Hospital” losing as much as 30% or higher in a number of key demographics including a 50% drop in Women 18-34 rating and 51% in Women 18-34 viewers.

“One Life to Live” has lost only 17% of its Women 18-34 (rating) audience and just 23% in actuals. “The View” is the sole bright spot for ABC with a gain of 10% in viewers (3.7 million vs 3.4 million) and another 12% gain in households (2.9 vs 2.6) compared to the year-ago.

NBC’s sole program during the daytime hours remains “Days of our Lives,” which is up 5% in viewers year-to-year and either flat or marginally down in most other categories.

*Note: “The Price is Right 1,” “The Price is Right 2” and “The View” were preempted on Thursday, October 6.

What follows is the Live+SD ratings for the Week of October 3-7, 2011:

Total Viewers

1. The Price is Right 2 (CBS) 4,456,000*
2. The Young and the Restless (CBS) 4,209,000
3. The Price is Right 1 (CBS) 3,878,000*
4. The View (ABC) 3,724,000*
5. The Bold and the Beautiful (CBS) 2,864,000
6. Days of our Lives (NBC) 2,450,000
7. One Life to Live (ABC) 2,418,000
8. Let’s Make a Deal 2 (CBS) 2,417,000
9. General Hospital (ABC) 2,249,000
10. Let’s Make a Deal 1 (CBS) 2,099,000
11. The Talk (CBS) 1,834,000
12. The Chew (ABC) 1,778,000

Households (Rating/Share)

1. The Price is Right 2 (CBS) 3.2/11*
2. The Young and the Restless (CBS) 3.1/11
3. The View (ABC) 2.9/10*
4. The Price is Right 1 (CBS) 2.7/10*
5. The Bold and the Beautiful (CBS) 2.1/7
6. Days of our Lives (NBC) 1.8/6
— One Life to Live (ABC) 1.8/6
8. Let’s Make a Deal 2 (CBS) 1.7/6
— General Hospital (ABC) 1.7/5
10. Let’s Make a Deal 1 (CBS) 1.5/6
11. The Talk (CBS) 1.4/5
— The Chew (ABC) 1.4/5

Women 18-49 Rating

1. The Young and the Restless (CBS) 1.3
2. The View (ABC) 1.1*
3. Days of our Lives (NBC) 1.0
4. The Bold and the Beautiful (CBS) 0.9
— General Hospital (ABC) 0.9
— One Life to Live (ABC) 0.9
7. The Price is Right 2 (CBS) 0.8*
— The Price is Right 1 (CBS) 0.8*
9. Let’s Make a Deal 2 (CBS) 0.6
— Let’s Make a Deal 1 (CBS) 0.6
— The Talk (CBS) 0.6
— The Chew (ABC) 0.6

Women 18-49 Viewers

1. The Young and the Restless (CBS) 808,000
2. The View (ABC) 686,000*
3. Days of our Lives (NBC) 646,000
4. The Bold and the Beautiful (CBS) 598,000
5. General Hospital (ABC) 573,000
6. One Life to Live (ABC) 561,000
7. The Price is Right 2 (CBS) 517,000*
8. The Price is Right 1 (CBS) 502,000*
9. Let’s Make a Deal 2 (CBS) 399,000
10. The Talk (CBS) 393,000
11. The Chew (ABC) 373,000
12. Let’s Make a Deal 1 (CBS) 365,000

Girls 12-17 Viewers

1. One Life to Live (ABC) 39,000
2. The Young and the Restless (CBS) 36,000
3. The Price is Right 2 (CBS) 22,000*
4. The Bold and the Beautiful (CBS) 21,000
— General Hospital (ABC) 21,000
6. Days of our Lives (NBC) 20,000
— The Price is Right 1 (CBS) 20,000*
8. The Talk (CBS) 15,000
9. The View (ABC) 10,000*
— Let’s Make a Deal 1 (CBS) 10,000
11. Let’s Make a Deal 2 (CBS) 9,000
12. The Chew (ABC) 6,000


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