‘The Chew’ Continues to Erode Viewers from ABC Daytime Lineup
(SoapOperaNetwork.com) — Ratings for the week of October 3-7, 2011 have not come out for soap operas as of this writing, but ratings for “The Chew” are! The talk show that replaced “All My Children” in the ABC Daytime lineup is now down to an average of just 1.78 million viewers tuning in for cooking advice according to Marc Berman of TV Media Insights.
For the week of October 3-7, 2011, “The Chew” is down a whopping 322,000 viewers from its already dismal debut week (week of September 26-30, 2011) and an even steeper decline of 650,000 viewers from what “All My Children” had during the comparable week last year.
Based on the Live Plus Same Day ratings results from Nielsen Media Research, new ABC daytime talker The Chew dipped from its already lackluster opening week ratings. The Chew averaged 1.78 million viewers for the week of Oct. 3, which was down by 322,000 viewers (or 15 percent) from the 2.10 million it delivered for the week of Sept. 26. Demo losses were 20 percent in women 25-54 (1.0 to 0.8 rating), 14 percent in women 18-49 (0.7 to 0.6) and 20 percent among women 18-34 (0.5 to 0.4).
Check back soon as Soap Opera Network will be posting a full ratings analysis on “The Chew” and its performance compared to “All My Children” and the rest of daytime.