“One Life to Live” star Kassie DePaiva (Blair Cramer) had many fans in attendance at last weekends “One Life to Live” Fan Club Weekend Luncheon scratching their heads when she said “I was told by our executive producer [Frank Valentini] yesterday, that on Wednesday [August 10] we tied with ‘Y&R.’” Considering “The Young and the Restless” is daytime’s #1 soap, we thought she may have made a mistake too, but it turns out she wasn’t wrong at all.
As daytime gets ready to roll the dice in Las Vegas on Sunday, June 19 for “The 38th Annual Daytime Emmy Awards,” CBS is getting itself ready by hosting CBS Tweet Week with the networks biggest and brightest daytime stars including “The Young and the Restless’” Christian LeBlanc and Christel Khalil and “The Bold and the Beautiful’s” Ronn Moss and Scott Clifton. Also joining in on the fun will be Mike Richards, Executive Producer of “The Price is Right.” Each tweeter will chat live with fans during the East Coast broadcast of their respective shows, the network said.
As the daytime drama continues its climb up the endangered species list, frustrated soap fans aren’t the only ones starting to panic. A recent report by TheWrap states that advertisers are beginning to grow concerned as well, preferring soap operas to the talk and game shows that are replacing them.
While the alternatives are cheaper and easier for the networks to produce, soap operas remain more cost-effective for companies and corporations seeking to advertise on TV. “They are even more efficient than much of daytime cable programming. I would be disappointed if all of the soap operas disappeared,” comments an unidentified ad buyer.