THE NUMBERS
The month of April has been a solid one for CBS’ “The Bold and the Beautiful.” During the week of April 25-29, 2022, the daytime drama series averaged 3.179 million viewers to match the week of April 4-8, 2022 for its second-largest audience of the season, and the show’s second-largest overall since the week of April 20-24, 2020, the final week of pre-pandemic originals. One week earlier, the soap hit a new season-high with 3.213 million viewers tuning in.
Week to week, the soap lost a mere -34,000 viewers. Additionally, the soap tied the first half-hour of “The Price is Right” (4.035 million), “The Young and the Restless” (3.580 million) and “TODAY 3rd Hour” (2.010 million) in Women 18-49, each with a 0.4 rating. Compared to the same week last year, “B&B” was up +0.1 in Women 18-49 rating and tied its year ago rating in Women 25-54. In Total Viewers, “B&B” was up +546,000 viewers year to year, the largest gain for any daytime broadcast series.
The second half-hour of “The Price is Right” (4.617 million) led daytime broadcast in Total Viewers, Households, Women 18-49 rating and Women 25-54 rating (tie with “Y&R”) despite losses across the board week to week. Compared to the same week last year, however, the show was up +329,000 viewers while its first half-hour showed gains of +168,000 viewers year to year.
“TODAY with Hoda & Jenna” (1.456 million) ranked last in Total Viewers, falling -159,000 viewers week to week. Meanwhile, “The Talk” (1.577 million) gained +41,000 viewers week to week to rank 11th among viewers while “GMA3: What You Need to Know” (1.576 million) fell to 12th place.
“General Hospital” (2.198 million) had its best week since the week of March 28-April 1, 2022 among Total Viewers. The soap added +18,000 viewers week to week and gained +95,000 viewers compared to the same week last year. In fact, the soap lost the least amount of viewers across daytime broadcast compared to 2020, down just -24,000 viewers when television viewing was hitting multi-year highs.
Overall, with few exceptions, every daytime broadcast series was up year to year in Total Viewers. “The View” (2.214 million) was down -213,000 viewers compared to the year ago week while the two half hours of “Let’s Make a Deal” (2.427 million/2.809 million) were down just -22,000 and -28,000, respectively, compared to one year earlier.
“Days of our Lives” was flat year to year in both Women 18-49 and Women 25-54 rating and gained +64,000 viewers over its performance one year ago.
What follows is a breakdown of how the daytime broadcast shows performed during the week of April 25-29, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Notes: Viewing levels were hitting multi-year highs in 2020 during the initial shutdown of the country due to COVID-19. “The Bold and the Beautiful” and “The Young and the Restless” began their months-long era of classic episodes.**
Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “Pandemic: What You Need to Know.” The current iteration was rebranded effective June 2020.
Week Of April 25-29, 2022 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5/10 | 0.5 | 0.5 | 0.7 |
| 2. The Price is Right 1 (CBS) | 0.4/9 | 0.5 | 0.4 | 0.6 |
| 2. The Young and the Restless (CBS) | 0.4/8 | 0.4 | 0.4 | 0.3** |
| 2. TODAY 3rd Hour (NBC) | 0.4 | 0.4 | 0.4 | 0.6 |
| 2. The Bold and the Beautiful (CBS) | 0.4/8 | 0.4 | 0.3 | 0.3** |
| 6. General Hospital (ABC) | 0.3/7 | 0.3 | 0.3 | 0.4 |
| 6. TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 | 0.5 |
| 6. Let’s Make a Deal 2 (CBS) | 0.3/6 | 0.3 | 0.3 | 0.5 |
| 6. The View (ABC) | 0.3/6 | 0.3 | 0.4 | 0.4 |
| 6. Let’s Make a Deal 1 (CBS) | 0.3/6 | 0.2 | 0.3 | 0.4 |
| 6. Days of our Lives (NBC) | 0.3/5 | 0.3 | 0.3 | 0.4 |
| 12. GMA3: What You Need to Know (ABC) | 0.2/4 | 0.2 | 0.3 | 0.3 |
| 12. The Talk (CBS) | 0.2/4 | 0.2 | 0.2 | 0.2 |
Women 25-54 Rating
| This Week | Last Week | 2021 | 2020 | |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.7/11 | 0.8 | 0.8 | 1.0 |
| 1. The Young and the Restless (CBS) | 0.7/10 | 0.7 | 0.7 | 0.6** |
| 3. The Price is Right 1 (CBS) | 0.6/10 | 0.7 | 0.7 | 1.0 |
| 3. The Bold and the Beautiful (CBS) | 0.6/9 | 0.7 | 0.6 | 0.5** |
| 3. TODAY 3rd Hour (NBC) | 0.6 | 0.6 | 0.6 | 1.0 |
| 6. General Hospital (ABC) | 0.5/7 | 0.5 | 0.5 | 0.6 |
| 6. Let’s Make a Deal 2 (CBS) | 0.5/7 | 0.4 | 0.5 | 0.8 |
| 8. Let’s Make a Deal 1 (CBS) | 0.4/7 | 0.4 | 0.4 | 0.6 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.4 | 0.5 | 0.4 | 0.7 |
| 8. The View (ABC) | 0.4/6 | 0.4 | 0.5 | 0.7 |
| 8. Days of our Lives (NBC) | 0.4/5 | 0.4 | 0.4 | 0.6 |
| 12. The Talk (CBS) | 0.3/5 | 0.4 | 0.3 | 0.4 |
| 12. GMA3: What You Need to Know (ABC) | 0.3/5 | 0.3 | 0.4 | 0.5 |
Households
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.9/15 | 3.0 | 2.8 | 4.0 |
| 2. The Price is Right 1 (CBS) | 2.6/13 | 2.6 | 2.6 | 3.7 |
| 3. The Young and the Restless (CBS) | 2.4/12 | 2.5 | 2.2 | 1.9** |
| 4. The Bold and the Beautiful (CBS) | 2.1/10 | 2.2 | 1.8 | 1.6** |
| 5. Let’s Make a Deal 2 (CBS) | 1.8/9 | 1.8 | 1.9 | 2.7 |
| 6. Let’s Make a Deal 1 (CBS) | 1.6/8 | 1.6 | 1.6 | 2.2 |
| 7. General Hospital (ABC) | 1.5/7 | 1.5 | 1.5 | 1.6 |
| 7. The View (ABC) | 1.5/8 | 1.1 | 1.8 | 2.3 |
| 9. TODAY 3rd Hour (NBC) | 1.4 | N/A | 1.4 | 2.2 |
| 10. Days of our Lives (NBC) | 1.1/5 | 1.2 | 1.1 | 1.5 |
| 11. GMA3: What You Need to Know (ABC) | 1.0/5 | 1.0 | 1.0 | 1.5 |
| 11. The Talk (CBS) | 1.0/5 | 1.0 | 0.9 | 1.2 |
| 11. TODAY with Hoda & Jenna (NBC) | 1.0 | N/A | N/A | 1.5 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,617,000 | 4,795,000 | 4,288,000 | 5,848,000 |
| 2. The Price is Right 1 (CBS) | 4,035,000 | 4,212,000 | 3,867,000 | 5,384,000 |
| 3. The Young and the Restless (CBS) | 3,580,000 | 3,672,000 | 3,220,000 | 2,554,000** |
| 4. The Bold and the Beautiful (CBS) | 3,179,000 | 3,213,000 | 2,633,000 | 2,104,000** |
| 5. Let’s Make a Deal 2 (CBS) | 2,809,000 | 2,772,000 | 2,837,000 | 3,802,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,427,000 | 2,421,000 | 2,449,000 | 3,174,000 |
| 7. The View (ABC) | 2,214,000 | 1,583,000 | 2,427,000 | 3,006,000 |
| 8. General Hospital (ABC) | 2,198,000 | 2,180,000 | 2,103,000 | 2,222,000 |
| 9. TODAY 3rd Hour (NBC) | 2,010,000 | N/A | N/A | 3,026,000 |
| 10. Days of our Lives (NBC) | 1,681,000 | 1,818,000 | 1,617,000 | 2,074,000 |
| 11. The Talk (CBS) | 1,577,000 | 1,536,000 | 1,197,000 | 1,608,000 |
| 12. GMA3: What You Need to Know (ABC) | 1,576,000 | 1,594,000 | 1,473,000 | 2,019,000 |
| 13. TODAY with Hoda & Jenna (NBC) | 1,456,000 | 1,615,000 | N/A | 2,070,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” was preempted on the West Coast only on Tuesday, April 26 and Wednesday, April 27 due to CBS Sports coverage of the “UEFA Champions League” soccer games.
- “Let’s Make a Deal” was preempted on the West Coast only on Tuesday, April 26 and Wednesday, April 27 due to CBS Sports coverage of the “UEFA Champions League” soccer games, specifically in markets where it regularly airs after “The Talk.” The show’s weekly average is based on three days (Monday, Thursday, and Friday).
- “The Talk” was preempted nationally on Tuesday, April 26 and Wednesday, April 27 due to CBS Sports coverage of the “UEFA Champions League” soccer games. The show’s weekly average is based on three days (Monday, Thursday, and Friday).
- “TODAY 3rd Hour” was retitled to “TODAY Show II-ALT” on Thursday, April 28 and the episode was excluded from the show’s weekly and season average. The show’s average is based on four days (Monday, Tuesday, Wednesday, and Friday).
- “TODAY with Hoda & Jenna” was retitled to “TODAY Hoda & Jenna-HJ” on Thursday, April 28 and the episode was excluded from the show’s weekly and season average. The show’s average is based on four days (Monday, Tuesday, Wednesday, and Friday).
- “The View” aired for just 38 minutes on Wednesday, April 27.
- “The Young and the Restless” was preempted on the West Coast only on Tuesday, April 26 and Wednesday, April 27 due to CBS Sports coverage of the “UEFA Champions League” soccer games.
