THE NUMBERS
For the week of April 11-15, 2022, CBS’ “The Bold and the Beautiful” (3.068 million) ranked third in both Women 18-49 and Women 25-54 rating, tied with “The Young and the Restless” (3.423 million) and “TODAY 3rd Hour” (1.981 million) in both demographics. “The View” (2.353 million) also tied for third place in Women 18-49 rating.
Compared to its performance one week earlier, the half-hour soap was down -111,000 viewers week-to-week while losing the least amount of viewers across daytime broadcast compared to the show’s performance in 2020, down just -115,000 viewers.
Both half hours of “Let’s Make a Deal” (2.517 million/2.912 million) gained viewers week-to-week, more than any other daytime broadcast series, with an average of +132,000 more viewers for each half-hour compared to one week earlier. “Days of our Lives” (1.664 million) added +73,000 week-to-week and “The Talk” (1.486 million) gained +57,000 viewers. Losing the least amount of viewers week-to-week was “General Hospital” (2.109 million), down just -8,000 viewers compared to one week earlier. Compared to its performance in 2020, “GH” is down -328,000 viewers, the second smallest drop across daytime broadcast, and behind only “B&B.”
“TODAY with Hoda & Jenna” (1.456 million) ranked last in Total Viewers, falling below both “The Talk” and “GMA3: What You Need to Know” (1.579 million). The third hour of “Good Morning America” tied “The Talk” for last place in Women 18-49, each with a 0.2 rating, and ranked last overall in Women 25-54 with a 0.3 rating in the demo. Since its 2020 debut, the series is down significantly from where it started, albeit its losses compared to two years earlier are nothing compared to the significant audience erosion experienced by both half hours of “The Price is Right” (4.064 million/4.611 million), the aforementioned “Let’s Make a Deal,” and both “TODAY 3rd Hour” and “TODAY with Hoda & Jenna.”
What follows is a breakdown of how the daytime broadcast shows performed during the week of April 11-15, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2020 and 2021 (where available). A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Notes: Starting with this week’s report, we will no longer be reporting unrounded figures for the Women 18-49 and Women 25-54 demographics. All data points, with the exception of Total Viewers, will be rounded up/down to the nearest tenth.
Viewing levels were hitting multi-year highs in 2020 during the initial shutdown of the country due to COVID-19. Year-to-year comparisons (2022 vs 2021) among Households and Total Viewers are currently unavailable due to a gap in data being shared with Soap Opera Network one year earlier.
Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “Pandemic: What You Need to Know.” The current iteration was rebranded effective June 2020.
Week Of April 11-15, 2022 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 W18-49 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5/10 | 0.5 | 0.5 | 0.8 |
| 1. The Price is Right 1 (CBS) | 0.5/9 | 0.4 | 0.4 | 0.7 |
| 3. The Bold and the Beautiful (CBS) | 0.4/7 | 0.4 | 0.4 | 0.5 |
| 3. The Young and the Restless (CBS) | 0.4/7 | 0.4 | 0.5 | 0.5 |
| 3. The View (ABC) | 0.4/7 | 0.3 | 0.4 | 0.5 |
| 3. TODAY 3rd Hour (NBC) | 0.4 | 0.4 | 0.5 | 0.7 |
| 7. Let’s Make a Deal 2 (CBS) | 0.3/6 | 0.3 | 0.3 | 0.5 |
| 7. Let’s Make a Deal 1 (CBS) | 0.3/6 | 0.3 | 0.3 | 0.5 |
| 7. General Hospital (ABC) | 0.3/5 | 0.2 | 0.3 | 0.5 |
| 7. TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 | 0.5 |
| 7. Days of our Lives (NBC) | 0.3/5 | 0.2 | 0.3 | 0.5 |
| 12. GMA3: What You Need to Know (ABC) | 0.2/4 | 0.2 | 0.3 | 0.4 |
| 12. The Talk (CBS) | 0.2/4 | 0.2 | 0.2 | 0.3 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 W25-54 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.8/12 | 0.7 | 0.7 | 1.2 |
| 2. The Price is Right 1 (CBS) | 0.7/10 | 0.7 | 0.6 | 1.1 |
| 3. The Young and the Restless (CBS) | 0.6/8 | 0.6 | 0.7 | 0.9 |
| 3. The Bold and the Beautiful (CBS) | 0.6/8 | 0.6 | 0.6 | 0.7 |
| 3. TODAY 3rd Hour (NBC) | 0.6 | 0.5 | 0.6 | 1.1 |
| 6. The View (ABC) | 0.5/8 | 0.4 | 0.6 | 0.7 |
| 6. Let’s Make a Deal 2 (CBS) | 0.5/7 | 0.5 | 0.5 | 0.8 |
| 8. Let’s Make a Deal 1 (CBS) | 0.4/6 | 0.4 | 0.4 | 0.7 |
| 8. General Hospital (ABC) | 0.4/6 | 0.4 | 0.6 | 0.7 |
| 8. Days of our Lives (NBC) | 0.4/5 | 0.3 | 0.4 | 0.7 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.5 | 0.8 |
| 8. The Talk (CBS) | 0.4/5 | 0.4 | 0.4 | 0.5 |
| 13. GMA3: What You Need to Know (ABC) | 0.3/4 | 0.3 | 0.4 | 0.7 |
Households
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 Households |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.9/14 | 2.9 | N/A | 4.4 |
| 2. The Price is Right 1 (CBS) | 2.6/13 | 2.6 | N/A | 4.1 |
| 3. The Young and the Restless (CBS) | 2.3/11 | 2.4 | N/A | 2.8 |
| 4. The Bold and the Beautiful (CBS) | 2.1/10 | 2.1 | N/A | 2.3 |
| 5. Let’s Make a Deal 2 (CBS) | 1.9/9 | 1.8 | N/A | 2.9 |
| 6. The View (ABC) | 1.6/8 | 1.7 | N/A | 2.3 |
| 6. Let’s Make a Deal 1 (CBS) | 1.6/8 | 1.6 | N/A | 2.4 |
| 8. General Hospital (ABC) | 1.4/7 | 1.5 | N/A | 1.8 |
| 8. TODAY 3rd Hour (NBC) | 1.4 | 1.4 | N/A | 2.4 |
| 10. Days of our Lives (NBC) | 1.1/5 | 1.1 | N/A | 1.6 |
| 11. TODAY with Hoda & Jenna (NBC) | 1.0 | 1.1 | N/A | 1.6 |
| 11. GMA3: What You Need to Know (ABC) | 1.0/5 | 1.1 | N/A | 1.6 |
| 11. The Talk (CBS) | 1.0/5 | 0.9 | N/A | 1.5 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 Viewers |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,611,000 | 4,588,000 | N/A | 6,398,000 |
| 2. The Price is Right 1 (CBS) | 4,064,000 | 4,028,000 | N/A | 5,895,000 |
| 3. The Young and the Restless (CBS) | 3,423,000 | 3,526,000 | N/A | 3,842,000 |
| 4. The Bold and the Beautiful (CBS) | 3,068,000 | 3,179,000 | N/A | 3,183,000 |
| 5. Let’s Make a Deal 2 (CBS) | 2,912,000 | 2,748,000 | N/A | 4,146,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,517,000 | 2,416,000 | N/A | 3,442,000 |
| 7. The View (ABC) | 2,353,000 | 2,415,000 | N/A | 3,088,000 |
| 8. General Hospital (ABC) | 2,109,000 | 2,117,000 | N/A | 2,437,000 |
| 9. TODAY 3rd Hour (NBC) | 1,981,000 | 2,009,000 | N/A | 3,308,000 |
| 10. Days of our Lives (NBC) | 1,664,000 | 1,591,000 | N/A | 2,237,000 |
| 11. GMA3: What You Need to Know (ABC) | 1,579,000 | 1,654,000 | N/A | 2,284,000 |
| 12. The Talk (CBS) | 1,486,000 | 1,429,000 | N/A | 1,940,000 |
| 13. TODAY with Hoda & Jenna (NBC) | 1,456,000 | 1,555,000 | N/A | 2,222,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” was preempted on the West Coast only on Tuesday, April 12 and Wednesday, April 13 due to CBS Sports coverage of the “UEFA Champions League” games.
- “General Hospital” did not air an original episode on Tuesday, April 12 due to local preemptions in the North East (New York City subway shooting). The network aired a rerun instead. The rerun was counted into the show’s weekly average, however. On Wednesday, April 13, the soap aired for just 24 minutes.
- “Let’s Make a Deal” was preempted on the West Coast only on Tuesday, April 12 and Wednesday, April 13 due to CBS Sports coverage of the “UEFA Champions League” games. The show was not rated on either day by Nielsen. The show’s weekly average is based on three days (Monday, Thursday and Friday).
- “The Price is Right” was partially preempted on Tuesday, April 12 with CBS News coverage of the New York City subway shooting. The second half-hour aired for just 14 minutes.
- “TODAY 3rd Hour” (aka: “3rd Hour of TODAY”) was retitled to “TODAY SHOW II-ALT” on Tuesday, April 12 due to NBC News coverage of the New York City subway shooting. The show’s weekly average is based on four days (Monday, Wednesday, Thursday and Friday).
- “The Talk” did not air on Tuesday, April 12 and Wednesday, April 13 due to CBS Sports coverage of the “UEFA Champions League” games. The show’s weekly average is based on three days (Monday, Thursday and Friday).
- “The View” was retitled to “VIEW-ABC” on Tuesday, April 12 due to ABC News coverage of the New York City subway shooting, and retitled to “VIEW-ABC” on Friday, April 15 due to Good Friday. The show’s weekly average is based on three days (Monday, Wednesday and Thursday).
- “The Young and the Restless” was preempted on the West Coast only on Tuesday, April 12 and Wednesday, April 13 due to CBS Sports coverage of the “UEFA Champions League” games.
