On Monday, June 17, in honor of “Days of our Lives” taking home its first Emmy Award in 35 years for Outstanding Drama Series during the 40th Annual Daytime Entertainment Emmy Awards the night before, the NBC Daytime drama series celebrated its Emmy win in style with cast and crew partaking in champagne. In addition to celebratory words from executive producer Ken Corday, NBC provided the series with a framed congratulatory document that read “Congratulations!! We are so proud. Cheers to your well-deserved honor, Bob, Jen, Bruce, Rebecca and all of your fans at NBC!!!” The document ended with the famous NBC peacock logo.
NBC will be releasing a slew of new primetime programming this fall, all of which the network’s Chairman, Robert Greenblatt, hopes will be bolstered in February on the heels of the Winter Games in Sochi, Russia. “The overriding strategy this year was to develop enough strong comedies and dramas to take advantage of the promotional heft of the Winter Olympics and devise two schedules for the upcoming season: one for fall and a slightly different one for midseason. I’m pleased to say that our development groups — headed by Jennifer Salke (scripted) and Paul Telegdy (alternative/reality) — really delivered,” Greenblatt said. “And aside from our Olympics planning, we also wanted to create better flow and compatibility on each night, and deploy our strongest lead-in (‘The Voice’) to maximum effect.”
As expected, NBC has renewed “Days of our Lives” through September 2014. The news comes just days after NBC Entertainment Chairman Robert Greenblatt said, “I think ‘DAYS’ is going to stick around,” during NBC’s portion of the Television Critics Association winter press tour. “I don’t know that I’m at liberty to say that officially yet, but it’s not going anywhere,” Greenblatt added. The “DAYS” renewal was announced today by Jennifer Salke, President, NBC Entertainment.
2013 began as a pivotal year for NBC’s “Days of our Lives” as the 47-year old soap was only renewed by the network through September 2013. According to sources, March is the deadline period for Corday Productions and Sony Pictures Television to come to an agreement with NBC that would allow the drama series to remain on the air beyond September. With fans in fear of recent ratings trends and decisions made by other broadcast networks in the past couple of years, it appeared the town of Salem and their future may have been in doubt. Thankfully, NBC Entertainment Chairman Robert Greenblatt is the one man of authority that can put fan fears to rest and he may have just done that earlier today.