For more than 10 years fans of daytime soap operas have been coming to Soap Opera Network to find out how their favorite soap was faring in the weekly ratings report. From time to time we would also provide analysis of how they stacked up when compared to their broadcast counterparts in the talk show and game show genres, but we've never looked at how the broadcast soaps (and to a lesser extent the broadcast talk and game shows) compared to syndicated television. Not that it wasn't easy to provide a comparison, it was just never something we found necessary. In recent months, with the introduction of several syndicated talk shows including "Katie" and "The Steve Harvey Show," which together took over the 3:00 PM slot from "General Hospital" in much of the country this past September after "GH" moved to 2:00 PM, and the second season without "The Oprah Winfrey Show," things have changed. Recently, Broadcasting & Cable came out with a report that showed how syndicated programs might be a solid alternative to our soaps in the key demographics when it comes to Madison Avenue buying advertising time. While we wouldn't want advertisers to give up on our favorite shows, B&C does provide a solid rationalization and even highlights the value of soap operas when it comes to the all important key women demos (Women 18-49, Women 25-54, etc).
Debuting amidst one of the most competitive landscapes in years for syndicated talkers, “Katie” opened as the clear No. 1 freshman daytime talk show, winning all 5 days of its opening week in Homes. On average during the week, “Katie” held wide advantages over its freshman competitors in both Households (2.3/7) and Women 25-54 (1.2/7), including “Steve Harvey” (+64%/+33%), “Jeff Probst” (+188%/140%) and “Ricki Lake” (+229%/+200%).
ABC’s “The Chew” returns for its second season MONDAY, SEPTEMBER 10 (1:00-2:00 p.m. ET), bringing with it a smorgasbord of exciting guests, culinary creations and tips and tricks to make life healthier, easier and, frankly, a whole lot more fabulous. Season Two will also continue to showcase the hosts’ signature series, including “Five in Five,” “Mario’s Simple Italian,” “The Power of Oz,” as well as “Clinton’s Craft Corner” and “C&C Food Factory.”
In an interview with John Nogawski, president, CBS Television Distribution, Broadcasting & Cable revealed that Disney/ABC Domestic Television is spending roughly $80 million just to get its Katie Couric hosted talker, aptly named "Katie," off the ground in the next couple of weeks.
Prior to our posting the press release from the Disney/ABC Television Stations Group which revealed the premiere date of "Katie," Soap Opera Network learned via its sources that ABC had quietly been informing their affiliates of the pending cancellation of "The Revolution," which has greatly underperformed in key demographics and viewership compared to the series it replaced ("One Life to Live") back in January.
On June 6, 2011, ABC finally announced (after months of rumors) that it had signed a deal with former "CBS Evening News" anchor Katie Couric to host a new daily syndicated talk show, and that said show would replace veteran soap opera "General Hospital" in the 3:00 PM ET/2:00 PM PT/CT timeslot. While initially the decision brought fear to soap opera fans, who only two months prior learned that ABC Daytime's two other veteran soaps ("All My Children" and "One Life to Live") would be replaced by two new food and lifestyle centered talk shows ("The Chew" and "The Revolution"). Now nearly a year since the announcement, it looks like Katie Couric may just be the lifesaver "General Hospital" desperately needs.
Beginning in September 2012, ABC affiliate WFTV in Orlando, Florida will begin airing a new daily syndicated talk show from comedian and radio host Steve Harvey reports the Orlando Sentinel. The affiliate plans to launch the program in the soon to be vacated 3:00 PM timeslot, which will be ceded to affiliates nationally by the ABC Television Network at that time. Does this mean to ultimate demise of "General Hospital," which currently occupies the timeslot? Before you say yes, let's take a moment to think rationally.
As previously reported, ABC soap opera "General Hospital" will lose its coveted 3:00 PM ET/2:00 PM CT/PT timeslot beginning in September 2012 when the network hands the hour back to its local affiliates. The move will leave ABC's daytime lineup with just three hours left to program with "The View" already secured in the 11:00 AM ET/10:00 AM CT/PT slot. New talk shows "The Chew" and "The Revolution" will go head-to-head with "General Hospital" when it comes to the almighty dollar (ie. which show brings in enough income relative to cost) in a battle for the remaining two hours (1:00 PM ET/12:00 PM CT/PT; 2:00 PM ET/1:00 PM CT/PT). In place of "GH" beginning in September 2012 will be the new Disney/ABC Domestic Television syndicated series "Katie," hosted by journalist Katie Couric, which was just cleared in over 60% of the country just six weeks after the sales period began.
As reported back in June, the Disney/ABC Television Group has hired Katie Couric to host a new daily syndicated talk show that is expected to air on virtually all ABC affiliated stations, including the eight owned and operated stations that have already signed off on the deal. The show currently titled "Katie" will debut in September 2012 during the 3:00 PM ET/2:00 PM PT time slot currently occupied by ABC's "General Hospital," which will be forced to relocate to an as yet to be determined timeslot on the network.
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