Daytime Broadcast Ratings: ‘The Bold and the Beautiful’ Surges in Total Viewers, ‘General Hospital’ Up Over Year-Ago Pandemic Originals

Lawrence Saint Victor, The Bold and the Beautiful
Howard Wise/JPI Studios

Although “The Young and the Restless” and “The Bold and the Beautiful” gained the most viewers year-over-year, primarily due to airing reruns during the comparable week last year, “General Hospital” was actually the standout performer in the Nielsen ratings during the week of May 3-7, 2021. The soap was the only daytime program to increase in total viewers in 2021 over the pandemic fueled surge television viewing received in 2020 due to “Stay at Home” orders across the country that kept people indoors and watching TV. “GH” and “Days of our Lives” were the only scripted daytime broadcast shows airing originals this time last year.

Not only did “GH” impress in total viewers this week, but the show also rated higher than or tied its ABC siblings “The View” and “GMA3: What You Need to Know” in both Women 18-49 and Women 25-54, both of which held their numbers or were slightly down week-to-week and year-to-year.

Although “The Talk” was down year-to-year in total viewers, the venerable talk show actually had some positive news for the first time in months. Fresh off of hitting a series low in total viewers one week earlier, the show gained week-to-week and year-to-year in both W18-49 and W25-54, and an impressive 127,000 viewers week-to-week. “The Talk” is currently featuring male guest co-hosts during the month of May.

“The Price is Right” and “Let’s Make a Deal” are coming off of a massive gain in demos and viewers on the year-ago week which saw millions of viewers wanting to curl up with some fun and games on TV.

What follows is a rundown of how the daytime shows performed during the week of May 3-7, 2021 in Women 18-49 and Women 25-54 rating, the primary sales demos that determine advertising rates for daytime television programming. We’re also now once again able to include households and total viewers, however, figures will no longer be available for “Today 3rd Hour” or “Today with Hoda & Jenna” in terms of our weekly reporting. The two traditionally rank eighth and 11th, respectively, in both categories.

Note: Last Week/Last Year (+/-) denotes changes in performance from the prior week and the year-ago week. Numbers in blue denote increases compared to last week/last year.

Women 18-49

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)0.52+0.02-0.08
2.The Price is Right 1 (CBS)0.45+0.02-0.10
3.Today 3rd Hour (NBC)0.42+0.03-0.23
4.The Young and the Restless (CBS)0.41+0.02+0.13
5.The Bold and the Beautiful (CBS)0.36+0.03+0.16
6.General Hospital (ABC)0.35+0.03-0.03
The View (ABC)0.35same-0.08
8.Let’s Make a Deal 2 (CBS)0.34+0.04-0.11
9.Today with Hoda & Jenna (NBC)0.31+0.03-0.14
10.Let’s Make a Deal 1 (CBS)0.28+0.02-0.09
11.Days of our Lives (NBC)0.26+0.01-0.13
GMA3: What You Need to Know (ABC)0.26-0.01-0.05*
13.The Talk (CBS)0.22+0.04+0.03
Source: Nielsen

Women 25-54

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)0.81+0.04-0.16
2.The Price is Right 1 (CBS)0.70+0.02-0.20
3.The Young and the Restless (CBS)0.66-0.04+0.20
4.The Bold and the Beautiful (CBS)0.59same+0.22
5.Today 3rd Hour (NBC)0.58+0.02-0.40
6.General Hospital (ABC)0.56+0.03-0.06
7.Let’s Make a Deal 2 (CBS)0.54+0.06-0.16
8.The View (ABC)0.53+0.01-0.13
9.Let’s Make a Deal 1 (CBS)0.45+0.01-0.12
10.Today with Hoda & Jenna (NBC)0.42+0.02-0.26
11.Days of our Lives (NBC)0.40+0.01-0.20
12.GMA3: What You Need to Know (ABC)0.37same-0.12*
13.The Talk (CBS)0.34+0.02+0.02
Source: Nielsen

Households

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)2.8/13same-1.05
2.The Price is Right 1 (CBS)2.5/12-0.1-1.09
3.The Young and the Restless (CBS)2.3/10+0.1+0.55
4.Let’s Make a Deal 2 (CBS)1.9/9same-0.65
The Bold and the Beautiful (CBS)1.9/8+0.1+0.54
6.The View (ABC)1.7/8-0.1-0.49
7.Let’s Make a Deal 1 (CBS)1.6/8same-0.53
8.General Hospital (ACB)1.5/7same-0.10
9.Days of our Lives (NBC)1.1/5same-0.34
10.GMA3: What You Need to Know (ABC)1.0/4same-0.36*
11.The Talk (CBS)0.9/4same-0.25
Source: Nielsen

Total Viewers

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)4.314,000+26,000-1,210,000
2.The Price is Right 1 (CBS)3.802,000-65,000-1,304,000
3.The Young and the Restless (CBS)3,270,000+50,000+934,000
4.Let’s Make a Deal 2 (CBS)2,888,000+51,000-742,000
5.The Bold and the Beautiful (CBS)2,766,000+133,000+928,000
6.Let’s Make a Deal 1 (CBS)2,473,000+24,000-535,000
7.The View (ABC)2,399,000-28,000-479,000
8.General Hospital (ABC)2,216,00+113,000+78,000
9.Days of our Lives (NBC)1,576,000-41,000-416,000
10.GMA3: What You Need to Know (ABC)1,482,000+9,000-359,000*
11.The Talk (CBS)1,324,000+127,000-184,000
Source: Nielsen

*Notables, Preemptions and/or Schedule Changes

  • “GMA3” figures are compared to its previous iteration as “Pandemic: What You Need to Know” one year earlier.
  • “Today 3rd Hour” aired for 51 minutes on Monday, May 3, and just 49 minutes on Tuesday, May 4. It aired for 50 minutes on Wednesday, May 5. Thursday, May 6 through Friday, May 7, the show aired for just 52 minutes.
  • “Today with Hoda & Jenna” aired for just 46 minutes on Monday, May 3. On Tuesday, May 4, the show aired for 50 minutes, the most airtime t had all week as it aired for just 48 minutes each day from Wednesday, May 5 through Friday, May 7.