Ratings

Saturday, June 12, 2010 at 6:20 PM ET by Errol Lewis Photo: CBS/Sony Pictures Television (SoapOperaNetwork.com) -- You may have heard that Adults 18-49 is the most important sales demographic for primetime and cable television, but how do the daytime soaps along with "The View" and "The Price is Right," despite their ad sales being based on performance in Women 18-49, rate in comparison in Adults 18-49? Not as bad as one might think. In today's television market, what might be considered a hit and what would be considered a failure has changed significantly. The days when a 2.0 in Adults 18-49...

on Thursday, June 10, 2010 @ 10:12 PM
Thursday, June 10, 2010 11:12 PM ET by Xavier Toups Photo: ABC (SoapOperaNetwork.com) -- Ratings Report for the Week of May 31 - June 4, 2010. ***LINK IF COPYING & PASTING*** Numbers are based on Live+Same Day ratingsRatings for the week May 31 - June 4, 2010(Compared to Last Week/Compared to Last Year)Total Viewers1. Y&R 4,972,000 (+185,000/+127,000)2. B&B 2,980,000 (+8,000/-221,000)3. DAYS 2,550,000 (+26,000/-114,000)4. GH 2,412,000 (+24,000/-91,000)5. OLTL 2,388,000 (-30,000/-167,000)6. AMC 2,359,000 (+2,000/-127,000)7. ATWT 2,154,000 (+6,000/-97,000)HH 1. Y&R 3.5/11 (+.1/same)2. B&B 2.2/7 (+.1/-.2)3. DAYS 1.9/6 (+.1/-.1)4. AMC 1.8/6 (same/same)4. GH 1.8/6 (same/-.1)4. OLTL 1.8/6 (same/-.1)7. ATWT 1.6/5 (same/-.1) <-- ties low (Last time: May...
Tuesday, June 8, 2010 at 3:45 PM ET by Errol Lewis Photo: Aaron Montgomery/JPI (SoapOperaNetwork.com) -- While there is heavy emphasis on the all important Women 18-49 demographic, which is how most advertising inventory is sold for the daytime soaps, Soap Opera Network has found that daytime programs including "The View" and both editions of "The Price is Right" are in fact viewed in greater proportions by Women 25-54. (Editor's Note: Ratings data is based on Live+Same Day for the Week of May 24, 2010. Last weeks report was incorrectly labeled for said week, but was in fact for the Week of May...
Sunday, June 6, 2010 at 11:30 PM ET by Xavier Toups Photo: CBS (SoapOperaNetwork.com) -- Ratings Report for the Week of May 24-28, 2010. ***LINK IF COPYING & PASTING*** Numbers are based on Live+Same Day ratings Ratings for the week May 24-28, 2010 Note: President Obama's news conference pre-empted some soaps on Thursday May 27 (Compared to Last Week/Compared to Last Year) Total Viewers 1. Y&R 4,787,000 (-308,000/-207,000) 2. B&B 2,972,000 (-274,000/-394,000) <----- new low (Previous low: June 8-12, 2009 with 3,026,000) 3. DAYS 2,524,000 (-24,000/-139,000) 4. OLTL 2,418,000 (+77,000/+16,000) 5. GH 2,388,000 (-111,000/-66,000) 6. AMC 2,357,000 (-103,000/-73,000) 7. ATWT 2,148,000 (-78,000/-332,000) <----- new low (Previous low: June 22-26, 2009 with 2,165,000) Households 1. Y&R 3.4/12...
Thursday, June 3, 2010 at 12:47 AM ET by Errol Lewis Updated Tuesday, June 8, 2010 at 11:27 AM Photo: ABC (SoapOperaNetwork.com) -- When CBS' "As The World Turns" goes off the air in September, "General Hospital" will become the longest running current soap on the air, but did you know that "GH" is also the youngest skewing of all soaps? According to Nielsen Media Research data for the week of May 17, 2010 (previously noted as week of May 24), "General Hospital's" median age was 50.6, which was nearly 10 points lower when compared to daytime's oldest skewing soap, "The Bold and...

on Thursday, May 27, 2010 @ 5:48 PM
Photo: NBC Thursday, May 27, 2010 7:15 PM ET | By Xavier Toups (SoapOperaNetwork.com) -- Ratings for the Week of May 17 - May 21, 2010.           ***LINK IF COPYING & PASTING*** Numbers are based on Live+Same Day ratings Ratings for the week of May 17 - May 21, 2010 (Compared to Last Week/Compared to Last Year) Total Viewers 1. Y&R 5,095,000 (-18,000/+221,000)2. B&B 3,246,000 (+59,000/-123,000)3. DAYS 2,552,000 (+108,000/+25,000) 4. GH 2,499,000 (-199,000/-51,000)5. AMC 2,460,000 (-40,000/-58,000)6. OLTL 2,341,000 (-75,000/-219,000)7. ATWT 2,226,000 (-11,000/-168,000) HH 1. Y&R 3.7/13 (same/+.2)2. B&B 2.4/8 (+.1/-.1) 3. DAYS 1.9/7 (+.1/same)3. AMC 1.9/7 (same/same)3. GH 1.9/6 (same/-.1)6. OLTL 1.8/6 (same/-.1) 7. ATWT 1.7/6 (same/-.1) Women 18-49...
Photo: NBC Friday, May 21, 2010 2:48 PM ET | By Xavier Toups (SoapOperaNetwork.com) -- Ratings for the Week of May 10 - May 14, 2010.           ***LINK IF COPYING & PASTING*** Numbers are based on Live+Same Day ratings Ratings for the week of May 10 - May 14, 2010 (Compared to Last Week/Compared to Last Year) Total Viewers 1. Y&R 5,113,000 (+45,000/+188,000)2. B&B 3,187,000 (+78,000/-101,000)3. GH 2,698,000 (+40,000/+140,000) 4. AMC 2,500,000 (+62,000/-55,000)5. DAYS 2,444,000 (-53,000/-261,000)6. OLTL 2,416,000 (+91,000/-79,000)7. ATWT 2,237,000 (-29,000/-234,000) HH 1. Y&R 3.7/13 (+.1/+.1)2. B&B 2.3/8 (+.1/-.2) 3. AMC 1.9/7 (same/-.1)3. GH 1.9/6 (same/same)5. OLTL 1.8/6 (+.1/-.1)5. DAYS 1.8/6 (-.1/-.2) <---- ties low rating (August...

on Thursday, May 13, 2010 @ 9:00 PM
Photo: ABC Thursday, May 13, 2010 10:00 PM ET | By Xavier Toups (SoapOperaNetwork.com) -- Ratings for the Week of May 3 - May 7, 2010.           ***LINK IF COPYING & PASTING*** Numbers are based on Live+Same Day ratings Ratings for the week of May 3 - May 7, 2010 (Compared to Last Week/Compared to Last Year) Total Viewers 1. Y&R 5,068,000 (+153,000/-103,000)2. B&B 3,109,000 (-140,000/-251,000)3. GH 2,658,000 (-38,000/+213,000) 4. DAYS 2,497,000 (-53,000/-239,000)5. AMC 2,438,000 (-31,000/-21,000)6. OLTL 2,325,000 (+14,000/-114,000)7. ATWT 2,266,000 (-40,000/-168,000) HH 1. Y&R 3.6/13 (same/-.2)2. B&B 2.2/8 (-.2/-.3) <---- ties low rating (Last time: March 29 - April 2, 2010)3. DAYS 1.9/7 (same/-.2)3. AMC 1.9/7 (same/same)3....

on Thursday, April 29, 2010 @ 11:03 PM
Photo: ABC Friday, April 23, 2010 2:00 PM ET | By Xavier Toups (SoapOperaNetwork.com) -- Ratings for the Week of April 12 - April 16, 2010.           ***LINK IF COPYING & PASTING*** Numbers are based on Live+Same Day ratings Ratings for the week of April 12 - April 16, 2010 (Compared to Last Week/Compared to Last Year) Total Viewers 1. Y&R 4,902,000 (-431,000/-378,000)2. B&B 3,200,000 (-53,000/-274,000)3. GH 2,580,000 (-188,000/-45,000) 4. DAYS 2,563,000 (-154,000/-249,000)5. AMC 2,426,000 (same/-146,000)6. ATWT 2,258,000 (-65,000/-272,000)7. OLTL 2,253,000 (-227,000/-310,000) <---- new low (Previous low: 2,254,000 for December 21-25, 2009) HH 1. Y&R 3.5/13 (-.3/-.3)2. B&B 2.3/8 (same/-.3)3. GH 1.9/6 (-.1/-.1)3. DAYS 1.9/7 (-.1/-.2)5. AMC 1.8/7 (same/-.2)6. OLTL 1.7/6...

on Thursday, April 15, 2010 @ 11:28 PM
Photo: ABC Friday, April 16, 2010 12:40 AM ET | By Xavier Toups (SoapOperaNetwork.com) -- Ratings for the Week of April 5 - April 9, 2010.           ***LINK  IF COPYING & PASTING*** April 5 - April 9, 2010 (Compared to Last Week/Compared to Last Year) Total Viewers 1. Y&R 5,333,000 (+282,000/+118,000) 2. B&B 3,253,000 (+187,000/-97,000) 3. GH 2,768,000 (+94,000/+257,000) 4. DAYS 2,717,000 (+135,000/-51,000) 5. OLTL 2,480,000 (+78,000/+79,000) 6. AMC 2,426,000 (+3,000/-84,000) 7. ATWT 2,323,000 (+14,000/-139,000) HH 1. Y&R 3.8/13 (+.2/+.1) 2. B&B 2.3/8 (+.1/-.1) 3. DAYS 2.0/7 (+.1/same) 3. GH 2.0/6 (same/+.1) 5. AMC 1.8/6 (same/-.1) 5. OLTL 1.8/6 (same/same) 7. ATWT 1.7/6 (same/-.1) Women 18-49 Viewers 1....

on Friday, April 9, 2010 @ 1:41 AM
Photo: NBC Friday, April 9, 2010 2:47 AM ET | By Xavier Toups (SoapOperaNetwork.com) -- Ratings for the Week of March 29 - April 2, 2010.           March 29 - April 2, 2010 (Compared to Last Week/Compared to Last Year) Total Viewers 1. Y&R 5,051,000 (-128,000/-83,000) 2. B&B 3,066,000 (-121,000/-259,000) 3. GH 2,674,000 (+38,000/+30,000) 4. DAYS 2,582,000 (-189,000/-285,000) 5. AMC 2,423,000 (+27,000/-290,000) 6. OLTL 2,402,000 (+67,000/-286,000) 7. ATWT 2,309,000 (-22,000/-296,000) HH 1. Y&R 3.6/12 (-.1/-.1) 2. B&B 2.2/8 (-.1/-.3) <---- ties low (Last time: June 8-12, 2009) 3. GH 2.0/6 (+.1/same) 4. DAYS 1.9/7 (-.1/-.3) 5. OLTL 1.8/6 (+.1/-.2) 5. AMC 1.8/6 (same/-.2) 7. ATWT 1.7/6...

on Thursday, June 4, 2009 @ 6:12 PM
Thursday, June 4, 2009 7:59 PM ET | By Xavier Toups (SoapOperaNetwork.com) -- Despite airing original episodes of its daytime drama lineup on Memorial Day (Monday, May 29), CBS' "As The World Turns," "Guiding Light" and "The Young and the Restless" were the only soaps to increase their total viewing audience during the week of May 25-29, 2009. "The Bold and the Beautiful" lost a mere 3,000 viewers week-to-week. "The Young and the Restless" remains daytime's number one drama series with a gain of 120,000 viewers week-to-week and 48,000 viewers year-to-year. The drama is also up in Women 18-49. ABC's...
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