'The Bold and the Beautiful' Season-to-Date: Live+Same Day vs. Live+7 Ratings Performance

THE NUMBERS

For the first time ever, Soap Opera Network is releasing the individual Live+Same Day versus Live+7 Days (delayed viewing) ratings performance numbers for “The Bold and the Beautiful.”

These numbers compare the show’s reported performance shown in our regular weekly ratings reports versus the show’s performance season-to-date when factoring in delayed viewing.

In this report, we’ll be showing you how the show has performed thus far during the 2020-2021 television season in the categories of Total Viewers, Women 18-49 Viewers and Women 25-54 Viewers. We’ll also present how the show has performed in Men 18+ Viewers and Adults 18-49 Rating.

Note: Season-to-date figures are known in the industry as “most current,” meaning the numbers are intermixed with final delayed viewing (Live+7) figures and Live+SD numbers that have not yet been finalized. This means the latter two weeks shown at the bottom of each category only includes the Live+SD numbers. Additionally, averages are based on each week’s total number unrounded up/down. Differences reflect an increase between the averages of Live+SD and Live+7. All numbers are tallied by The Nielsen Company.

The Bold and the Beautiful / Total Viewers

Network	Week of	Live+SD Viewers _{in millions}	Live+7 Viewers _{in millions}	Live+7 Change _{in thousands}	Live+7 Change _{in percent}
CBS	09/21/2020	2,660	2,821	+161	+6%
CBS	09/28/2020	2,765	2,962	+197	+7%
CBS	10/05/2020	2,935	3,126	+191	+7%
CBS	10/12/2020	2,781	3,013	+232	+8%
CBS	10/19/2020	2,811	3,002	+191	+7%
CBS	10/26/2020	2,717	2,922	+205	+8%
CBS	11/02/2020	2,686	2,902	+216	+8%
CBS	11/09/2020	2,729	2,906	+177	+6%
CBS	11/16/2020	2,761	2,958	+197	+7%
CBS	11/23/2020	2,543	2,746	+203	+8%
CBS	11/30/2020	2,700	2,876	+176	+7%
CBS	12/07/2020	2,633	2,800	+167	+6%
CBS	12/14/2020	2,592	2,769	+177	+7%
CBS	12/21/2020*	2,604	2,604*	NC	NC
CBS	12/28/2020*	2,924	2,924*	NC	NC
	AVERAGE	2,723	2,895
	DIFFERENCE			+172	+6%

*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

The Bold and the Beautiful / Women 18-49 Viewers

Network	Week of	Live+SD Viewers _{in thousands}	Live+7 Viewers _{in thousands}	Live+7 Change _{in thousands}	Live+7 Change _{in percent}
CBS	09/21/2020	246	264	+18	+7%
CBS	09/28/2020	249	276	+27	+11%
CBS	10/05/2020	238	260	+22	+9%
CBS	10/12/2020	228	260	+32	+14%
CBS	10/19/2020	239	257	+18	+8%
CBS	10/26/2020	220	251	+31	+14%
CBS	11/02/2020	238	255	+17	+7%
CBS	11/09/2020	199	218	+19	+10%
CBS	11/16/2020	232	248	+16	+7%
CBS	11/23/2020	195	212	+17	+9%
CBS	11/30/2020	228	250	+22	+10%
CBS	12/07/2020	237	250	+13	+5%
CBS	12/14/2020	217	243	+26	+12%
CBS	12/21/2020*	216	216*	NC	NC
CBS	12/28/2020*	246	246*	NC	NC
	AVERAGE	229	248
	DIFFERENCE			+19	+8%

*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

The Bold and the Beautiful / Women 25-54 Viewers

Network	Week of	Live+SD Viewers _{in thousands}	Live+7 Viewers _{in thousands}	Live+7 Change _{in thousands}	Live+7 Change _{in percent}
CBS	09/21/2020	372	411	+39	+10%
CBS	09/28/2020	419	459	+40	+10%
CBS	10/05/2020	397	439	+42	+11%
CBS	10/12/2020	399	456	+57	+14%
CBS	10/19/2020	417	461	+44	+11%
CBS	10/26/2020	382	436	+54	+14%
CBS	11/02/2020	396	439	+43	+11%
CBS	11/09/2020	354	395	+41	+12%
CBS	11/16/2020	400	444	+44	+11%
CBS	11/23/2020	336	377	+41	+12%
CBS	11/30/2020	353	398	+45	+13%
CBS	12/07/2020	383	408	+25	+7%
CBS	12/14/2020	354	398	+44	+12%
CBS	12/21/2020*	348	348*	NC	NC
CBS	12/28/2020*	397	397*	NC	NC
	AVERAGE	381	420
	DIFFERENCE			+39	+10%

*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

The Bold and the Beautiful / Men 18+ Viewers

Network	Week of	Live+SD Viewers _{in thousands}	Live+7 Viewers _{in thousands}	Live+7 Change _{in thousands}	Live+7 Change _{in percent}
CBS	09/21/2020	643	675	+32	+5%
CBS	09/28/2020	631	688	+57	+9%
CBS	10/05/2020	716	760	+44	+6%
CBS	10/12/2020	658	705	+47	+7%
CBS	10/19/2020	664	700	+36	+5%
CBS	10/26/2020	653	700	47	+7%
CBS	11/02/2020	643	698	+55	+9%
CBS	11/09/2020	704	747	+43	+6%
CBS	11/16/2020	658	707	+49	+7%
CBS	11/23/2020	662	714	+52	+8%
CBS	11/30/2020	647	677	+30	+5%
CBS	12/07/2020	620	656	+36	+6%
CBS	12/14/2020	640	678	+38	+6%
CBS	12/21/2020*	668	668*	NC	NC
CBS	12/28/2020*	750	750*	NC	NC
	AVERAGE	661	700
	DIFFERENCE			+39	+6%

*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

The Bold and the Beautiful / Adults 18-49 Rating

Network	Week of	Live+SD Rating	Live+7 Rating	Live+7 Change _{in rating}	Live+7 Change _{in percent}
CBS	09/21/2020	0.29	0.31	+0.02	+7%
CBS	09/28/2020	0.28	0.32	+0.04	+14%
CBS	10/05/2020	0.31	0.34	+0.03	+10%
CBS	10/12/2020	0.29	0.32	+0.03	+10%
CBS	10/19/2020	0.29	0.32	+0.03	+10%
CBS	10/26/2020	0.27	0.30	+0.03	+11%
CBS	11/02/2020	0.28	0.31	+0.03	+11%
CBS	11/09/2020	0.29	0.32	+0.03	+10%
CBS	11/16/2020	0.28	0.31	+0.03	+11%
CBS	11/23/2020	0.26	0.28	+0.02	+8%
CBS	11/30/2020	0.28	0.31	+0.03	+11%
CBS	12/07/2020	0.29	0.31	+0.02	+7%
CBS	12/14/2020	0.27	0.29	+0.02	+7%
CBS	12/21/2020*	0.29	0.29*	NC	NC
CBS	12/28/2020*	0.31	0.31*	NC	NC
	AVERAGE	0.29	0.31
	DIFFERENCE			+0.02	+7%