Ratings Report for the Week January 4-8, 2021

Days of our Lives
"Days of our Lives"
Courtesy of NBC

NOTE: Please do not copy and paste the entire ratings. Thank you.

NOTE: There were pre-emptions throughout the week due to the Capitol insurrection.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 3,204,000 (-211,000/-535,000)
2. B&B 2,681,000 (-243,000/-589,000)
3. GH 2,082,000 (-159,000/-253,000)
4. DAYS 1,763,000 (+22,000/-121,000)

Households
1. Y&R 2.24/8 (-.15/-.55)
2. B&B 1.88/7 (-.17/-.58)
3. GH 1.53/6 (-.06/-.25)
4. DAYS 1.23/4 (+.03/-.17)

Women 18-49 Viewers
1. Y&R 267,000 (-38,000/-52,000)
2. B&B 226,000 (-20,000/-62,000)
3. DAYS 221,000 (same/-41,000)
4. GH 213,000 (-62,000/-103,000)

Women 18-49 Rating
1. Y&R 0.41/5 (-.06/-.08)
1. B&B 0.35/4 (-.03/-.09)
3. DAYS 0.34/4 (same/-.06) <——- ties low (2nd straight week) *
4. GH 0.33/4 (-.09/-.16) <——- ties low *

* Rounded to 0.3

Women 18-34 Viewers
1. Y&R 66,000 (-26,000/-14,000)
2. B&B 58,000 (-22,000/-19,000)
3. DAYS 46,000 (-17,000/-7,000)
4. GH 40,000 (-28,000/-28,000)

Women 18-34 Rating
1. Y&R 0.19 (-.08/-.04)
2. B&B 0.17 (-.06/-.05)
3. DAYS 0.13 (-.05/-.02) <——- ties low *
4. GH 0.12 (-.08/-.07) <——- ties low *

* Rounded to 0.1

Women 25-54 Viewers
1. Y&R 414,000 (-75,000/-75,000)
2. B&B 369,000 (-28,000/-84,000)
3. GH 323,000 (-57,000/-131,000)
4. DAYS 297,000 (+11,000/-77,000)

Women 25-54 Rating
1. Y&R 0.68 (-.12/-.12)
2. B&B 0.6 (-.05/-.14)
3. GH 0.53 (-.09/-.21)
4. DAYS 0.48 (+.01/-.13)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 1.96/2,731,000
Tuesday: 1.87/2,691,000
Wednesday:
Thursday: 1.76/2,477,000
Friday: 1.94/2,827,000

DAYS
Monday: 1.25/1,781,000
Tuesday: 1.32/1,941,000
Wednesday:
Thursday: 1.12/1,577,000
Friday: 1.22/1,754,000

GH
Monday: 1.62/2,174,000
Tuesday: 1.62/2,238,000
Wednesday:
Thursday: 1.49/2,003,000 (23 mins runtime)
Friday: 1.29/1,738,000 (38 mins runtime)

Y&R
Monday: 2.36/3,445,000
Tuesday: 2.29/3,281,000
Wednesday: 2.07/2,840,000
Thursday: 2.18/3,098,000
Friday: 2.22/3,174,000

Ratings Archive

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