Since returning to originals in August 2020, “The Young and the Restless” has remained daytime’s most-watched drama series but during the week of December 28, 2020 – January 1, 2021, the soap managed to hit eight-month highs. “The Bold and the Beautiful” and the rest of CBS’ daytime lineup also recorded multi-month highs in total viewers.
With 3.42 million viewers tuning into the happenings in Genoa City, “Y&R” attracted its largest overall Live+Same Day audience since airing its final pre-pandemic episodes (week of April 20-24, 2020) giving it a season-high. Sister soap “The Bold and the Beautiful” attracted 2.92 million viewers, its largest since the week of October 5-9, 2020.
With game shows leading the charge, “The Price is Right” reached its largest audience in more than six months with both additions up big, hitting some of their highest numbers since May. The first half-hour of “Price is Right” averaged 4.55 million viewers (best since the week of May 25-29, 2020) while its better rated second half-hour attracted 5.18 million viewers (best since the week of May 18-22, 2020). Meanwhile, “Let’s Make a Deal” had its best showing since November 2020. The first half-hour of “Deal” did 2.66 million viewers (best since the week of November 16-20, 2020) while its second-half hour brought in 3.14 million viewers (best since the week of November 23-27, 2020).
“The Talk” aired reruns and its ratings were not counted by Nielsen for the reported week.