For the first time ever, Soap Opera Network is releasing the individual Live+Same Day versus Live+7 Days (delayed viewing) ratings performance numbers for “Days of our Lives.”
These numbers compare the show’s reported performance shown in our regular weekly ratings reports versus the show’s performance season-to-date when factoring in delayed viewing.
In this report, we’ll be showing you how the show has performed thus far during the 2020-2021 television season in the categories of Total Viewers, Women 18-49 Viewers and Women 25-54 Viewers. We’ll also present how the show has performed in Men 18+ Viewers and Adults 18-49 Rating.
Note: Season-to-date figures are known in the industry as “most current,” meaning the numbers are intermixed with final delayed viewing (Live+7) figures and Live+SD numbers that have not yet been finalized. This means the latter two weeks shown at the bottom of each category only includes the Live+SD numbers. Additionally, averages are based on each week’s total number unrounded up/down. Differences reflect an increase between the averages of Live+SD and Live+7. All numbers are tallied by The Nielsen Company.
Days of our Lives / Total Viewers
| Network | Week of | Live+SD Viewers in millions | Live+7 Viewers in millions | Live+7 Change in thousands | Live+7 Change in percent |
|---|---|---|---|---|---|
| NBC | 09/21/2020 | 1,694 | 1,923 | +229 | +14% |
| NBC | 09/28/2020 | 1,783 | 1,990 | +207 | +12% |
| NBC | 10/05/2020 | 1,700 | 1,896 | +196 | +12% |
| NBC | 10/12/2020 | 1,534 | 1,747 | +213 | +14% |
| NBC | 10/19/2020 | 1,687 | 1,897 | +210 | +12% |
| NBC | 10/26/2020 | 1,683 | 1,901 | +218 | +13% |
| NBC | 11/02/2020 | 1,740 | 1,968 | +228 | +13% |
| NBC | 11/09/2020 | 1,745 | 1,916 | +171 | +10% |
| NBC | 11/16/2020 | 1,729 | 1,923 | +194 | +11% |
| NBC | 11/23/2020 | 1,711 | 1,914 | +203 | +12% |
| NBC | 11/30/2020 | 1,676 | 1,829 | +153 | +9% |
| NBC | 12/07/2020 | 1,651 | 1,819 | +168 | +10% |
| NBC | 12/14/2020 | 1,775 | 1,933 | +158 | +9% |
| NBC | 12/21/2020* | 1,825 | 1,825* | NC | NC |
| NBC | 12/28/2020* | 1,741 | 1,741* | NC | NC |
| AVERAGE | 1,707 | 1,880 | |||
| DIFFERENCE | +173 | +10% |
Days of our Lives / Women 18-49 Viewers
| Network | Week of | Live+SD Viewers in thousands | Live+7 Viewers in thousands | Live+7 Change in thousands | Live+7 Change in percent |
|---|---|---|---|---|---|
| NBC | 09/21/2020 | 202 | 260 | +58 | +29% |
| NBC | 09/28/2020 | 222 | 273 | +51 | +23% |
| NBC | 10/05/2020 | 223 | 273 | +50 | +22% |
| NBC | 10/12/2020 | 186 | 238 | +52 | +28% |
| NBC | 10/19/2020 | 223 | 277 | +54 | +24% |
| NBC | 10/26/2020 | 217 | 261 | +44 | +20% |
| NBC | 11/02/2020 | 202 | 248 | +46 | +23% |
| NBC | 11/09/2020 | 222 | 261 | +39 | +18% |
| NBC | 11/16/2020 | 223 | 273 | +50 | +22% |
| NBC | 11/23/2020 | 200 | 254 | +54 | +27% |
| NBC | 11/30/2020 | 201 | 236 | +35 | +17% |
| NBC | 12/07/2020 | 221 | 262 | +41 | +19% |
| NBC | 12/14/2020 | 243 | 283 | +40 | +16% |
| NBC | 12/21/2020* | 234 | 234* | NC | NC |
| NBC | 12/28/2020* | 221 | 221* | NC | NC |
| AVERAGE | 216 | 258 | |||
| DIFFERENCE | +42 | +19% |
Days of our Lives / Women 25-54 Viewers
| Network | Week of | Live+SD Viewers in thousands | Live+7 Viewers in thousands | Live+7 Change in thousands | Live+7 Change in percent |
|---|---|---|---|---|---|
| NBC | 09/21/2020 | 296 | 363 | +67 | +23% |
| NBC | 09/28/2020 | 311 | 373 | +62 | +20% |
| NBC | 10/05/2020 | 304 | 372 | +68 | +22% |
| NBC | 10/12/2020 | 261 | 329 | +68 | +26% |
| NBC | 10/19/2020 | 301 | 365 | +64 | +21% |
| NBC | 10/26/2020 | 287 | 341 | +54 | +19% |
| NBC | 11/02/2020 | 282 | 339 | +57 | +20% |
| NBC | 11/09/2020 | 302 | 352 | +50 | +17% |
| NBC | 11/16/2020 | 299 | 364 | +65 | +22% |
| NBC | 11/23/2020 | 269 | 335 | +66 | +25% |
| NBC | 11/30/2020 | 278 | 322 | +44 | +16% |
| NBC | 12/07/2020 | 283 | 334 | +51 | +18% |
| NBC | 12/14/2020 | 325 | 376 | +51 | +16% |
| NBC | 12/21/2020* | 324 | 324* | NC | NC |
| NBC | 12/28/2020* | 286 | 286* | NC | NC |
| AVERAGE | 294 | 346 | |||
| DIFFERENCE | +52 | +18% |
Days of our Lives / Men 18+ Viewers
| Network | Week of | Live+SD Change in thousands | Live+7 Viewers in thousands | Live+7 Change in thousands | Live+7 Change in percent |
|---|---|---|---|---|---|
| NBC | 09/21/2020 | 430 | 474 | +44 | +10% |
| NBC | 09/28/2020 | 460 | 495 | +35 | +8% |
| NBC | 10/05/2020 | 393 | 432 | +39 | +10% |
| NBC | 10/12/2020 | 389 | 431 | +42 | +11% |
| NBC | 10/19/2020 | 413 | 455 | +42 | +10% |
| NBC | 10/26/2020 | 425 | 475 | +50 | +12% |
| NBC | 11/02/2020 | 493 | 546 | +53 | +11% |
| NBC | 11/09/2020 | 453 | 485 | +32 | +7% |
| NBC | 11/16/2020 | 444 | 487 | +43 | +10% |
| NBC | 11/23/2020 | 445 | 488 | +43 | +10% |
| NBC | 11/30/2020 | 449 | 476 | +27 | +6% |
| NBC | 12/07/2020 | 416 | 449 | +33 | +8% |
| NBC | 12/14/2020 | 457 | 488 | +31 | +7% |
| NBC | 12/21/2020* | 479 | 479* | NC | NC |
| NBC | 12/28/2020* | 476 | 476* | NC | NC |
| AVERAGE | 439 | 474 | |||
| DIFFERENCE | +35 | +8% |
Days of our Lives / Adults 18-49 Rating
| Network | Week of | Live+SD Rating | Live+7 Rating | Live+7 Change in rating | Live+7 Change in percent |
|---|---|---|---|---|---|
| NBC | 09/21/2020 | 0.24 | 0.29 | +0.05 | +21% |
| NBC | 09/28/2020 | 0.25 | 0.30 | +0.05 | +20% |
| NBC | 10/05/2020 | 0.25 | 0.29 | +0.04 | +16% |
| NBC | 10/12/2020 | 0.22 | 0.28 | +0.06 | +27% |
| NBC | 10/19/2020 | 0.26 | 0.31 | +0.05 | +19% |
| NBC | 10/26/2020 | 0.25 | 0.30 | +0.05 | +20% |
| NBC | 11/02/2020 | 0.25 | 0.30 | +0.05 | +20% |
| NBC | 11/09/2020 | 0.27 | 0.31 | +0.04 | +15% |
| NBC | 11/16/2020 | 0.26 | 0.30 | +0.04 | +15% |
| NBC | 11/23/2020 | 0.24 | 0.29 | +0.05 | +21% |
| NBC | 11/30/2020 | 0.23 | 0.27 | +0.04 | +17% |
| NBC | 12/07/2020 | 0.25 | 0.29 | +0.04 | +16% |
| NBC | 12/14/2020 | 0.28 | 0.31 | +0.03 | +11% |
| NBC | 12/21/2020* | 0.29 | 0.29* | NC | NC |
| NBC | 12/28/2020* | 0.26 | 0.26* | NC | NC |
| AVERAGE | 0.25 | 0.29 | |||
| DIFFERENCE | +0.04 | +16% |