‘Days of our Lives’ Season-to-Date: Live+Same Day vs. Live+7 Ratings Performance

Days of our Lives, Corday Productions, Sony Pictures Television, NBC
“Days of our Lives”
Corday Productions, Inc.

For the first time ever, Soap Opera Network is releasing the individual Live+Same Day versus Live+7 Days (delayed viewing) ratings performance numbers for “Days of our Lives.”

These numbers compare the show’s reported performance shown in our regular weekly ratings reports versus the show’s performance season-to-date when factoring in delayed viewing.

In this report, we’ll be showing you how the show has performed thus far during the 2020-2021 television season in the categories of Total Viewers, Women 18-49 Viewers and Women 25-54 Viewers. We’ll also present how the show has performed in Men 18+ Viewers and Adults 18-49 Rating.

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Note: Season-to-date figures are known in the industry as “most current,” meaning the numbers are intermixed with final delayed viewing (Live+7) figures and Live+SD numbers that have not yet been finalized. This means the latter two weeks shown at the bottom of each category only includes the Live+SD numbers. Additionally, averages are based on each week’s total number unrounded up/down. Differences reflect an increase between the averages of Live+SD and Live+7. All numbers are tallied by The Nielsen Company.

Days of our Lives / Total Viewers

NetworkWeek ofLive+SD Viewers
in millions
Live+7 Viewers
in millions
Live+7 Change
in thousands
Live+7 Change
in percent
NBC09/21/20201,6941,923+229+14%
NBC09/28/20201,7831,990+207+12%
NBC10/05/20201,7001,896+196+12%
NBC10/12/20201,5341,747+213+14%
NBC10/19/20201,6871,897+210+12%
NBC10/26/20201,6831,901+218+13%
NBC11/02/20201,7401,968+228+13%
NBC11/09/20201,7451,916+171+10%
NBC11/16/20201,7291,923+194+11%
NBC11/23/20201,7111,914+203+12%
NBC11/30/20201,6761,829+153+9%
NBC12/07/20201,6511,819+168+10%
NBC12/14/20201,7751,933+158+9%
NBC12/21/2020*1,8251,825*NCNC
NBC12/28/2020*1,7411,741*NCNC
AVERAGE1,7071,880
DIFFERENCE+173+10%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

Days of our Lives / Women 18-49 Viewers

NetworkWeek ofLive+SD Viewers
in thousands
Live+7 Viewers
in thousands
Live+7 Change
in thousands
Live+7 Change
in percent
NBC09/21/2020202260+58+29%
NBC09/28/2020222273+51+23%
NBC10/05/2020223273+50+22%
NBC10/12/2020186238+52+28%
NBC10/19/2020223277+54+24%
NBC10/26/2020217261+44+20%
NBC11/02/2020202248+46+23%
NBC11/09/2020222261+39+18%
NBC11/16/2020223273+50+22%
NBC11/23/2020200254+54+27%
NBC11/30/2020201236+35+17%
NBC12/07/2020221262+41+19%
NBC12/14/2020243283+40+16%
NBC12/21/2020*234234*NCNC
NBC12/28/2020*221221*NCNC
AVERAGE216258
DIFFERENCE+42+19%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

Days of our Lives / Women 25-54 Viewers

NetworkWeek ofLive+SD Viewers
in thousands
Live+7 Viewers
in thousands
Live+7 Change
in thousands
Live+7 Change
in percent
NBC09/21/2020296363+67+23%
NBC09/28/2020311373+62+20%
NBC10/05/2020304372+68+22%
NBC10/12/2020261329+68+26%
NBC10/19/2020301365+64+21%
NBC10/26/2020287341+54+19%
NBC11/02/2020282339+57+20%
NBC11/09/2020302352+50+17%
NBC11/16/2020299364+65+22%
NBC11/23/2020269335+66+25%
NBC11/30/2020278322+44+16%
NBC12/07/2020283334+51+18%
NBC12/14/2020325376+51+16%
NBC12/21/2020*324324*NCNC
NBC12/28/2020*286286*NCNC
AVERAGE294346
DIFFERENCE+52+18%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

Days of our Lives / Men 18+ Viewers

NetworkWeek ofLive+SD Change
in thousands
Live+7 Viewers
in thousands
Live+7 Change
in thousands
Live+7 Change
in percent
NBC09/21/2020430474+44+10%
NBC09/28/2020460495+35+8%
NBC10/05/2020393432+39+10%
NBC10/12/2020389431+42+11%
NBC10/19/2020413455+42+10%
NBC10/26/2020425475+50+12%
NBC11/02/2020493546+53+11%
NBC11/09/2020453485+32+7%
NBC11/16/2020444487+43+10%
NBC11/23/2020445488+43+10%
NBC11/30/2020449476+27+6%
NBC12/07/2020416449+33+8%
NBC12/14/2020457488+31+7%
NBC12/21/2020*479479*NCNC
NBC12/28/2020*476476*NCNC
AVERAGE439474
DIFFERENCE+35+8%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

Days of our Lives / Adults 18-49 Rating

NetworkWeek ofLive+SD RatingLive+7 RatingLive+7 Change
in rating
Live+7 Change
in percent
NBC09/21/20200.240.29+0.05+21%
NBC09/28/20200.250.30+0.05+20%
NBC10/05/20200.250.29+0.04+16%
NBC10/12/20200.220.28+0.06+27%
NBC10/19/20200.260.31+0.05+19%
NBC10/26/20200.250.30+0.05+20%
NBC11/02/20200.250.30+0.05+20%
NBC11/09/20200.270.31+0.04+15%
NBC11/16/20200.260.30+0.04+15%
NBC11/23/20200.240.29+0.05+21%
NBC11/30/20200.230.27+0.04+17%
NBC12/07/20200.250.29+0.04+16%
NBC12/14/20200.280.31+0.03+11%
NBC12/21/2020*0.290.29*NCNC
NBC12/28/2020*0.260.26*NCNC
AVERAGE0.250.29
DIFFERENCE+0.04+16%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020
Total
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