‘Days of our Lives’ Season-to-Date: Live+Same Day vs. Live+7 Ratings Performance

Days of our Lives, Corday Productions, Sony Pictures Television, NBC
Corday Productions, Inc. | "Days of our Lives"

For the first time ever, Soap Opera Network is releasing the individual Live+Same Day versus Live+7 Days (delayed viewing) ratings performance numbers for “Days of our Lives.”

These numbers compare the show’s reported performance shown in our regular weekly ratings reports versus the show’s performance season-to-date when factoring in delayed viewing.

In this report, we’ll be showing you how the show has performed thus far during the 2020-2021 television season in the categories of Total Viewers, Women 18-49 Viewers and Women 25-54 Viewers. We’ll also present how the show has performed in Men 18+ Viewers and Adults 18-49 Rating.

Note: Season-to-date figures are known in the industry as “most current,” meaning the numbers are intermixed with final delayed viewing (Live+7) figures and Live+SD numbers that have not yet been finalized. This means the latter two weeks shown at the bottom of each category only includes the Live+SD numbers. Additionally, averages are based on each week’s total number unrounded up/down. Differences reflect an increase between the averages of Live+SD and Live+7. All numbers are tallied by The Nielsen Company.

Days of our Lives / Total Viewers

NetworkWeek ofLive+SD Viewers
in millions
Live+7 Viewers
in millions
Live+7 Change
in thousands
Live+7 Change
in percent
NBC09/21/20201,6941,923+229+14%
NBC09/28/20201,7831,990+207+12%
NBC10/05/20201,7001,896+196+12%
NBC10/12/20201,5341,747+213+14%
NBC10/19/20201,6871,897+210+12%
NBC10/26/20201,6831,901+218+13%
NBC11/02/20201,7401,968+228+13%
NBC11/09/20201,7451,916+171+10%
NBC11/16/20201,7291,923+194+11%
NBC11/23/20201,7111,914+203+12%
NBC11/30/20201,6761,829+153+9%
NBC12/07/20201,6511,819+168+10%
NBC12/14/20201,7751,933+158+9%
NBC12/21/2020*1,8251,825*NCNC
NBC12/28/2020*1,7411,741*NCNC
AVERAGE1,7071,880
DIFFERENCE+173+10%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

Days of our Lives / Women 18-49 Viewers

NetworkWeek ofLive+SD Viewers
in thousands
Live+7 Viewers
in thousands
Live+7 Change
in thousands
Live+7 Change
in percent
NBC09/21/2020202260+58+29%
NBC09/28/2020222273+51+23%
NBC10/05/2020223273+50+22%
NBC10/12/2020186238+52+28%
NBC10/19/2020223277+54+24%
NBC10/26/2020217261+44+20%
NBC11/02/2020202248+46+23%
NBC11/09/2020222261+39+18%
NBC11/16/2020223273+50+22%
NBC11/23/2020200254+54+27%
NBC11/30/2020201236+35+17%
NBC12/07/2020221262+41+19%
NBC12/14/2020243283+40+16%
NBC12/21/2020*234234*NCNC
NBC12/28/2020*221221*NCNC
AVERAGE216258
DIFFERENCE+42+19%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

Days of our Lives / Women 25-54 Viewers

NetworkWeek ofLive+SD Viewers
in thousands
Live+7 Viewers
in thousands
Live+7 Change
in thousands
Live+7 Change
in percent
NBC09/21/2020296363+67+23%
NBC09/28/2020311373+62+20%
NBC10/05/2020304372+68+22%
NBC10/12/2020261329+68+26%
NBC10/19/2020301365+64+21%
NBC10/26/2020287341+54+19%
NBC11/02/2020282339+57+20%
NBC11/09/2020302352+50+17%
NBC11/16/2020299364+65+22%
NBC11/23/2020269335+66+25%
NBC11/30/2020278322+44+16%
NBC12/07/2020283334+51+18%
NBC12/14/2020325376+51+16%
NBC12/21/2020*324324*NCNC
NBC12/28/2020*286286*NCNC
AVERAGE294346
DIFFERENCE+52+18%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

Days of our Lives / Men 18+ Viewers

NetworkWeek ofLive+SD Change
in thousands
Live+7 Viewers
in thousands
Live+7 Change
in thousands
Live+7 Change
in percent
NBC09/21/2020430474+44+10%
NBC09/28/2020460495+35+8%
NBC10/05/2020393432+39+10%
NBC10/12/2020389431+42+11%
NBC10/19/2020413455+42+10%
NBC10/26/2020425475+50+12%
NBC11/02/2020493546+53+11%
NBC11/09/2020453485+32+7%
NBC11/16/2020444487+43+10%
NBC11/23/2020445488+43+10%
NBC11/30/2020449476+27+6%
NBC12/07/2020416449+33+8%
NBC12/14/2020457488+31+7%
NBC12/21/2020*479479*NCNC
NBC12/28/2020*476476*NCNC
AVERAGE439474
DIFFERENCE+35+8%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020

Days of our Lives / Adults 18-49 Rating

NetworkWeek ofLive+SD RatingLive+7 RatingLive+7 Change
in rating
Live+7 Change
in percent
NBC09/21/20200.240.29+0.05+21%
NBC09/28/20200.250.30+0.05+20%
NBC10/05/20200.250.29+0.04+16%
NBC10/12/20200.220.28+0.06+27%
NBC10/19/20200.260.31+0.05+19%
NBC10/26/20200.250.30+0.05+20%
NBC11/02/20200.250.30+0.05+20%
NBC11/09/20200.270.31+0.04+15%
NBC11/16/20200.260.30+0.04+15%
NBC11/23/20200.240.29+0.05+21%
NBC11/30/20200.230.27+0.04+17%
NBC12/07/20200.250.29+0.04+16%
NBC12/14/20200.280.31+0.03+11%
NBC12/21/2020*0.290.29*NCNC
NBC12/28/2020*0.260.26*NCNC
AVERAGE0.250.29
DIFFERENCE+0.04+16%
*Most Current = Live+SD 9/21-01/01/2021; Live+7 9/21-12/18/2020