RATINGS: CBS Daytime Showing Massive Growth During First Quarter 2014; Best Viewership Average Since 2005

Cliff Lipson/CBS
Cliff Lipson/CBS

During first quarter 2014, CBS’ full daytime lineup was up 13% compared to first quarter 2013, per Nielsen Media Research data. Additionally, “” and “Let’s Make a Deal” delivered their largest-ever first quarter in total viewers and key women. Meanwhile, “” and “” delivered their largest audiences since first quarter 2008, with “Y&R” averaging 5.51 million viewers, up 11% from last year, and “B&B” averaging 4.02 million viewers, up 10% from last year. “” was also attracted its best numbers since 2004 and 2005, respectively.

With an average of 2.92 million viewers tuning in daily, “Talk” was up 17% year-to-year while matching its best first quarter performance in the key Women 25-54 demo with a 1.1/06 (rating/share).


As the series is broken into two parts, “Let’s Make a Deal 1” averaged a best-ever first quarter audience of 3.21 million, up 12% from a year ago, while “LMAD 2” had its largest audience (3.75m, up 13%). Both editions matched quarter-highs in women 25-54 and women 18-49.

Also broken into two parts, “The Price is Right 1” attracted an average of 5.42 million viewers, up 15% from the year ago while marking its largest first quarter audience since 2004, while “TPIR 2” averaged 6.26 million viewers, up 12% with its largest audience since 2005. Both editions delivered their best Women 25-54 since 2010.

With  an increase of 13% over last year’s comparable quarter,  had its most-watched first quarter since 2005 with an average of 4.41 million viewers tuning into its lineup each weekday.

  • Bexx

    Go CBS!

    • Elizabeth_Erwin

      Interesting that we have yet to see the info for NBC (Days) or ABC (GH). They must not have done as well.

      • Bexx

        Well no press release definitely was no indication, since GH went up for the week.

        • Elizabeth_Erwin

          Yeah. Maybe it just takes longer to include the internet viewers…

  • nyvoter

    By any authentic mathematical analysis, “averaging” means analysts look at ALL the ratings every week for the full 1st quarter and use the “average” of those series of ratings….wherever the result takes you. We easily have access to all the weekly numbers for every soap’s 2014 1st quarter. There is absolutely no way Y&R arrived at an “average” of 5.51 viewers using the numbers legitimately .. i.e., taking every week’s average for the entire 1st quarter to arrive at such quarter’s “average” viewership. Rather it looks like they took the four HIGHEST weeks in that 1st quarter (namely: 5,72, 5.47, 5.48 and 5.37, which would “average” out to 5.51). But that is nothing more than “selective” analysis, using the numbers you need to achieve the result you want.

    • JayTN

      The quarterly ratings likely include Live+7 numbers (those viewers who watched live and then watched on DVR, Demand, etc. within a seven day period after the original airing), while the weekly numbers do not include that data. The season-to-date numbers, which SON now opts not to report with the rest of the ratings, likewise includes the Live+7 viewership.

      • nyvoter

        Thanks for a very solid rational explanation, Jay. My only contention is that, as far as I am aware, daytime programming does not include Live+7 viewers in their ratings, but only Live+1 .. i.e., viewers who watched on DVR, Demand, etc but only on the same day as the original live broadcast. Only primetime programming utilizes the Live+7 and I do not believe that system has changed in the recent past. Of course, It is completely unfair to daytime programming but that is where it stands. It is possible that same day DVR, Demand ratings might increase the numbers somewhat, but I doubt it would impact the quarter to result in “average” 5.51 viewers if the entire 3-month ratings were utilized.

    • Christine

      You’re wrong nyvoter. The ACTUAL mathematical average of ALL weeks in the first quarter of 2014 is >5,000,000
      I have ALL the Nielsen total viewer ratings for the past 15 months for The Young And The a Restless, if you like them.

      • nyvoter

        Thanks so much, Christine; that was extremely helpful. But I think, actually, we may be saying the same thing. The Jan 2014 avg was 5.37 ml; the Feb 2014 avg was 5.20 ml; and the Mar 2014 avg was 4.87 ml. None of the 3 monthly averages that constitute the 2014 first quarter are 5.51 ml (the number provided in the press release), so that average cannot possibly be accurate. Actually the total of the three months constituting the first quarter is 15.44 ml; dividing that by 3 (the three months) you get an average of 5.15 … not 5.51 as stated in the press release. I am wondering, perhaps, if “5.15” was not incorrectly inverted to print as “5.51” — that would be a very innocent mistake. Either way “5.15” is still fine (although the ratings were readily dropping with each month). Either way, Christine, I very much appreciate your hard work in providing the detailed data. I am going to contend that, based on your data, the actual 1st quarter ratings is 5.15 ml (not 5.51 ml). Again, thanks for your hard work and, from my perspective, for solving the mystery. 🙂

  • Abby

    This is great news. Have to say I’m watching Y&R faithfully again after going weeks without watching.

  • AJ

    According to the current ratings/viewership count, hashtags, Youtubes are now included into the ratings, so I’ve read countless times. So, technically, I don’t have to watch but tweet all day and still add to the ratings?
    IF this is the case, ratings are a long way from meeting the ratings of days gone by when ONLY REAL viewers were counted.
    Totally inaccurate when comparing them to 2008. There were no hashtag counts back then, were there?

    • Rhaegar

      Exactly! Especially in the case of B&B! Bradley Bell has turned that show into the Logan Variety Show and has alienated millions of fans around the world. B&B has been dropped by several countries that once adored B&B. The remaining fans of B&B are savvy and in on the fact that if you hashtag, tweet, etc. enough then Nielsen will count it as ratings. The same is true with some primetime shows like Pretty Little Liars. These numbers are a fraud, and Nielsen has been known to cheat in other countries!

  • let the numbers speak

    These numbers of “The Talk” are still so much weaker than what GH is drawing in the same time slot, especially in the women 18-49 key demo (where GH stands at 1.3 this first quarter vs. 0.8 for “The Talk” — that’s why they are only publishing 25-54 numbers here that are totally misleading and not even remotely that relevant to advertisers).

    And “The Talk” is also so much weaker than what As The World Turns drew in the same time slot year after year. Y&R and B&B are now back to the great ratings they had in 2008 – as is GH, and as ATWT and GL would be now, if CBS had given them the slightest chance to turn things around like all the remaining soaps did!

    By the way, I’m waiting for an NBC press release for DAYS, because they have achieved a tremendous growth in the first quarter, too!!

    • JayTN

      For starters, not ever show on television panders to the 18-49 demographic. “The Mindy Project” on Fox was unexpectedly renewed, reportedly on the strength of its performance in the 18-34 demographic. News shows look at the 25-54 demographic and daytime series value the female demographics.

      I cannot speak for what “As the World Turns” was doing in the demographics vs. “The Talk”, but I can tell you that “The Talk” is beating ATWT in total viewers. ATWT fell to as low as 2.1 million viewers during May 2010 and only drew in 2.6 million viewers during its final week in September 2010. And that 2.6 million figure wasn’t even its highest numbers for the 2009-2010 season. (So much for the argument that a series builds in audience leading up to its finale.)

      Although a lot of people don’t like to talk about it, but since “The Talk” is far less expensive to produce than GH (no bloated cast to pay or dozens of sets, not to mention a boatload of writers/producers/directors), CBS is still probably getting more “bang for its buck” with a 0.8 demo rating for “The Talk” than ABC is getting for its 1.3 demo rating for GH. Not to mention, CBS actually owns “The Talk” and gets to keep all of its profits for itself, unlike the P&G owned ATWT.

  • Jynx

    So happy daytime and soap’s also are doing great. Lets keep our soaps!!