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RATINGS: CBS Daytime Showing Massive Growth During First Quarter 2014; Best Viewership Average Since 2005

Cliff Lipson/CBS
Cliff Lipson/CBS
Cliff Lipson/CBS

During first quarter 2014, CBS’ full daytime lineup was up 13% compared to first quarter 2013, per Nielsen Media Research data. Additionally, “” and “Let’s Make a Deal” delivered their largest-ever first quarter in total viewers and key women. Meanwhile, “” and “” delivered their largest audiences since first quarter 2008, with “Y&R” averaging 5.51 million viewers, up 11% from last year, and “B&B” averaging 4.02 million viewers, up 10% from last year. “” was also attracted its best numbers since 2004 and 2005, respectively.

With an average of 2.92 million viewers tuning in daily, “Talk” was up 17% year-to-year while matching its best first quarter performance in the key Women 25-54 demo with a 1.1/06 (rating/share).

CBS
CBS

As the series is broken into two parts, “Let’s Make a Deal 1” averaged a best-ever first quarter audience of 3.21 million, up 12% from a year ago, while “LMAD 2” had its largest audience (3.75m, up 13%). Both editions matched quarter-highs in women 25-54 and women 18-49.

Also broken into two parts, “The Price is Right 1” attracted an average of 5.42 million viewers, up 15% from the year ago while marking its largest first quarter audience since 2004, while “TPIR 2” averaged 6.26 million viewers, up 12% with its largest audience since 2005. Both editions delivered their best Women 25-54 ratings since 2010.

With  an increase of 13% over last year’s comparable quarter,  had its most-watched first quarter since 2005 with an average of 4.41 million viewers tuning into its lineup each weekday.

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