Daytime Broadcast Sees Multi-Year High Viewership Amid Snowstorm – RATINGS

Excluding the ratings periods of November 28, 2022 – April 28, 2023, and September 23, 2024 – January 31, 2025, when Households and Total Viewers were unavailable to this publication, every daytime broadcast series attracted their largest audiences of the season, and in several instances, set multi-year highs during the week of January 26-30, 2026, amid the snowstorm impacting multiple parts of the U.S. “Beyond the Gates” in particular recorded a new viewership record nearly a year since making its debut.

“The Young and the Restless” not only marked a new season high among Total Viewers, but also attracted its largest overall audience since at least the week of November 20-24, 2023, with 3.416 million viewers tuning in to the happenings in Genoa City. The series posted the largest week-to-week gain across daytime broadcast among Total Viewers, up +462,000, while among Households, its 2.3 rating was the best since the week of January 15-19, 2024. In the key sales demographics, the drama series set a new season high among Women 18-49 (0.26 rating) and marked its second-best performance of the season among Women 25-54 (0.41 rating). The series was up week to week among Women 18-49 (+0.04; 0.26 rating vs. 0.22 rating) and Women 25-54 (+0.03; 0.41 rating vs. 0.38 rating). Compared to the same week last year, the drama was up +0.02 among Women 18-49 (0.26 rating vs. 0.24 rating), marking its first year-over-year increase in the demo this season and its first overall since the week of August 18-22, 2025, and was the show’s best overall among Women 18-49 since the week of July 28-August 1, 2025.

“The Bold and the Beautiful” marked a new season high among Total Viewers and Households with 2.993 million and a 2.0 rating, respectively, and was the half-hour drama’s largest overall audience and best Household rating since at least the week of June 26-30, 2023. The soap opera was up +403,000 viewers week-to-week, tied its second-best performance of the season among Women 18-49 (0.24 rating) and marked its second-best among Women 25-54 (0.37 rating), up +0.04 and +0.03, respectively. Compared to the same week last year, the show was flat among Women 18-49 (0.24 rating).

For the fourth time in five weeks, “General Hospital” crossed the two million viewer mark and set a new season high among Households and Total Viewers with 2.286 million and a 1.5 rating, respectively, while marking show’s largest overall audience since at least the week of January 10-14, 2022 and its best performance among Households since the week of May 8-12, 2023. With a week-to-week gain of +347,000 viewers (2.286 million vs. 1.939 million) and growth of +0.2 among Households (1.5 rating vs. 1.3 rating), the long-running soap opera was up +0.05 among Women 18-49 (0.18 rating vs. 0.13 rating) and up +0.04 among Women 25-54 (0.27 rating), tying its season high in the latter demo.

“GMA3” set a new season high among Total Viewers with 1.762 million, up +281,000 week-to-week and +310,000 year-over-year. This was the news program’s largest audience since at least the week of March 28-April 1, 2022 (then under the “GMA3: What You Need to Know” moniker) and its best overall since its rebranding in June 2025. The program was up week to week among Women 18-49 (+0.03; 0.17 rating vs. 0.14 rating) and Women 25-54 (+0.02; 0.23 rating vs. 0.21 rating). Compared to the same week last year, the show was up +0.02 among Women 18-49 (0.17 rating vs. 0.15 rating).

“Beyond the Gates” set new series highs among Total Viewers and Households, with 1.859 million and a 1.2 rating, respectively. The first new soap opera to premiere in more than 25 years saw a week-to-week gain of +337,000 viewers and was up +0.1 among Households. The series surpassed premiere week (February 24-28, 2025) among viewers (1.859 million vs. 1.810 million) and tied its series high among Households (1.2 rating). Demographically, the show tied its season high among Women 25-54 (0.26 rating) and tied its second-best performance of the season among Women 18-49 (0.16 rating). The drama was up +0.02 over last week’s performance among Women 25-54 (0.26 rating vs. 0.24 rating) and up +0.04 among Women 18-49 (0.16 rating vs. 0.12 rating), virtually on par with the year-ago performance of daytime repeats of “Hollywood Squares.”

“The View” posted its best performance among Total Viewers and Households since the week of November 4-8, 2024, with 2.988 million and a 2.0 rating, respectively. The veteran talk show was up +426,000 viewers week-to-week and +367,000 year-over-year, marking the second-largest week-to-week gain across daytime broadcast. Additionally, this was the show’s second-most-watched week in nearly 5 years — since the week of February 15-19, 2021. The talk show marked a new season high among Women 18-49 (0.30 rating) and Women 25-54 (0.44 rating). This was the program’s best performance among Women 25-54 since the week of November 4-8, 2024, and its best among Women 18-49 since the week of July 24-28, 2023. Compared to its performance one week earlier, the chatfest saw the second-largest gain across daytime broadcast among viewers, and was the biggest gainer in the key demos, +0.07 among Women 18-49 (0.30 rating vs. 0.23 rating) and +0.10 among Women 25-54 (0.44 rating vs. 0.34 rating).

“The Price is Right” once again set a new season high among Total Viewers, with its second half-hour averaging 4.950 million viewers and its first half-hour averaging 4.384 million, which was also the biggest audience for both half hours since at least the week of January 31-February 4, 2022. With a 3.1 rating among Households, this was the second half-hour’s best since the week of February 7-11, 2022, while the first half-hour’s 2.7 rating was its best since at least the week of February 14-18, 2022. The second half-hour was up +0.04 week-to-week and +0.03 year-over-year among Women 18-49 (0.39 rating), while the first half-hour was up +0.05 and +0.04, respectively. With a 0.58 rating among Women 25-54, the second half-hour was up +0.01 week-to-week and an impressive +0.07 year-over-year, while the game show’s 0.55 rating for its first half-hour was up +0.03 and +0.08, respectively.

Both half hours of “Let’s Make a Deal” set new season highs among Total Viewers and Households, with the first half-hour attracting its largest overall audience since at least the week of January 15-19, 2024, with 2.465 million tuning in, and its best performance among Households (1.5 rating) since the week of February 12-16, 2024. The second half-hour marked its best performance among Households (1.8 rating) since the week of January 15-19, 2024, and its best overall among Total Viewers (2.978 million) since at least the week of February 7-11, 2022. Demographically, the second half-hour was flat with its week-ago performance among Women 18-49 (0.26 rating) and up +0.01 year-over-year (0.26 rating vs. 0.25 rating), while its first half-hour (0.22 rating) was up +0.02 and down -0.01, respectively. The second half-hour was down -0.02 week-to-week and up +0.03 year-over-year among Women 25-54 (0.37 rating), while the first half-hour (0.32 rating) was up +0.02, flat with its week ago and year ago performances.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of January 26-30, 2026, among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons (where available).

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures under the 2025 column based on the former Live+Same Day Panel-only model (2024-2025 season).

This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively. CBS aired repeats of “Hollywood Squares” following the conclusion of “The Talk.” “Beyond the Gates” premiered during the week of February 24-28, 2025. Unless stated otherwise, comparisons for 2025, specifically among Households and Total Viewers, were unavailable to this publication for most daytime broadcast shows until February 2025.

Week of January 26-30, 2026 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.39	0.35	0.36
2. The Price is Right 1 (CBS)	0.36	0.31	0.32
3. The View (ABC)	0.30	0.23	0.19
4. TODAY 3rd Hour (NBC)	0.27	0.27	0.23
5. Let’s Make a Deal 2 (CBS)	0.26	0.26	0.25
— The Young and the Restless (CBS)	0.26	0.22	0.24
7. The Bold and the Beautiful (CBS)	0.24	0.20	0.24
8. TODAY with Jenna & Sheinelle (NBC)	0.22	0.22	0.21*
— Let’s Make a Deal 1 (CBS)	0.22	0.20	0.23
10. General Hospital (ABC)	0.18	0.13	0.19
11. GMA3 (ABC)	0.17	0.14	0.15*
12. Beyond the Gates (CBS)	0.16	0.12	0.18*
13. NBC News Daily (NBC)	0.14	0.12	0.15

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.4	0.4	0.4
— The Price is Right 1 (CBS)	0.4	0.3	0.3
3. The View (ABC)	0.3	0.2	0.2
— TODAY 3rd Hour (NBC)	0.3	0.3	0.2
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.3
— The Young and the Restless (CBS)	0.3	0.2	0.2
7. The Bold and the Beautiful (CBS)	0.2	0.2	0.2
— TODAY with Jenna & Sheinelle (NBC)	0.2	0.2	0.2*
— Let’s Make a Deal 1 (CBS)	0.2	0.2	0.2
— General Hospital (ABC)	0.2	0.1	0.2
— GMA3 (ABC)	0.2	0.1	0.2*
— Beyond the Gates (CBS)	0.2	0.1	0.2*
13. NBC News Daily (NBC)	0.1	0.1	0.2

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.58	0.57	0.51
2. The Price is Right 1 (CBS)	0.55	0.52	0.47
3. TODAY 3rd Hour (NBC)	0.44	0.46	0.40
— The View (ABC)	0.44	0.34	0.31
5. The Young and the Restless (CBS)	0.41	0.38	0.45
6. Let’s Make a Deal 2 (CBS)	0.37	0.39	0.34
7. The Bold and the Beautiful (CBS)	0.37	0.34	0.39
8. TODAY with Jenna & Sheinelle (NBC)	0.35	0.35	0.33*
9. Let’s Make a Deal 1 (CBS)	0.32	0.30	0.30
10. General Hospital (ABC)	0.27	0.23	0.31
11. Beyond the Gates (CBS)	0.26	0.24	0.27*
12. GMA3 (ABC)	0.23	0.21	0.24*
13. NBC News Daily (NBC)	0.22	0.19	0.24

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.6	0.6	0.5
— The Price is Right 1 (CBS)	0.6	0.5	0.5
3. TODAY 3rd Hour (NBC)	0.4	0.5	0.4
— The View (ABC)	0.4	0.3	0.3
— The Young and the Restless (CBS)	0.4	0.4	0.5
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.3
— The Bold and the Beautiful (CBS)	0.4	0.3	0.4
— TODAY with Jenna & Sheinelle (NBC)	0.4	0.4	0.3*
9. Let’s Make a Deal 1 (CBS)	0.3	0.3	0.3
— General Hospital (ABC)	0.3	0.2	0.3
— Beyond the Gates (CBS)	0.3	0.2	0.3*
12. GMA3 (ABC)	0.2	0.2	0.2*
13. NBC News Daily (NBC)	0.2	0.2	0.2

Households

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	3.1	2.7	N/A*
2. The Price is Right 1 (CBS)	2.7	2.4	N/A*
3. The Young and the Restless (CBS)	2.3	1.9	N/A*
4. The View (ABC)	2.0	1.7	1.8
— The Bold and the Beautiful (CBS)	2.0	1.7	N/A*
6. Let’s Make a Deal 2 (CBS)	1.8	1.7	N/A*
7. TODAY 3rd Hour (NBC)	1.6	1.4	1.3
8. Let’s Make a Deal 1 (CBS)	1.5	1.4	N/A*
— General Hospital (ABC)	1.5	1.3	N/A*
10. Beyond the Gates (CBS)	1.2	1.0	N/A*
11. GMA3 (ABC)	1.1	1.0	N/A*
— TODAY with Jenna & Sheinelle (NBC)	1.1	1.0	0.9*
13. NBC News Daily (NBC)	1.0	1.0	0.9

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	4,950	4,564	N/A*
2. The Price is Right 1 (CBS)	4,384	4,018	N/A*
3. The Young and the Restless (CBS)	3,416	2,954	N/A*
4. The Bold and the Beautiful (CBS)	2,993	2,590	N/A*
5. The View (ABC)	2,988	2,562	2,621
6. Let’s Make a Deal 2 (CBS)	2,978	2,745	N/A*
7. Let’s Make a Deal 1 (CBS)	2,465	2,271	N/A*
8. TODAY 3rd Hour (NBC)	2,356	2,184	1,976
9. General Hospital (ABC)	2,286	1,939	N/A*
10. Beyond the Gates (CBS)	1,859	1,522	N/A*
11. GMA3 (ABC)	1,762	1,481	1,452*
12. TODAY with Jenna & Sheinelle (NBC)	1,622	1,451	1,392*
13 .NBC News Daily (NBC)	1,554	1,445	1,312

The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.

Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)

• “TODAY 3rd Hour” was retitled “TODAY SHOW-II” on Friday, January 30, 2026. The program’s weekly average is based on four days (Monday-Thursday).
• “TODAY with Jenna & Sheinelle” was retitled “TDY Jenna & Sheinelle-JS” on Friday, January 30, 2026. The program’s weekly average is based on four days (Monday-Thursday).