THE NUMBERS
Since launching its 12th season in September, CBS’ “The Talk” has been struggling to find an audience after virtually cleaning house last year with only Sheryl Underwood remaining in terms of veteran status (Underwood has been with the show since season two). In January 2021, Amanda Kloots joined the panel followed by Jerry O’Connell in July, Akbar Gbajabiamila in September, and lastly Natalie Morales in October. Four months since completing the new and improved roster of co-hosts, the show seems to have finally found an audience in recent weeks, as evidenced by the show’s performance among Total Viewers during the week of January 31-February 4, 2022.
For the week, “The Talk” averaged 1.662 million viewers, its largest since the week of April 20-24, 2020. While this wasn’t enough to move the show out of last place in viewers, nor the key Women 18-49 and Women 25-54 sales demos, it is still a marked improvement for the series compared to one week earlier and the comparable week last year in viewers. Demographically, the show is virtually on par with one week earlier and the comparable week last year.
Airing just four episodes for the week before handing its slot to NBC’s coverage of the 2022 Winter Olympic Games, “Days of our Lives” rose week to week in both Women 18-49 rating (+0.02) and Women 25-54 rating (+0.04). The soap averaged 1.850 million viewers for the week, gaining +77,000 over one week earlier. In fact, the soap was up over its performance in 2021 (+68,000 viewers) and 2020 (+63,000 viewers). “Days of our Lives” returns with all-new episodes on Monday, February 21.
RELATED | ‘Days Of Our Lives’ Teases What’s Coming Up Following Winter Olympics Hiatus – PROMO
With the exception of “The View” and “The Talk” (not including either “TODAY” hours as their 2022 numbers are currently unavailable), all daytime broadcast shows gained viewers compared to their performance during the same week in 2020. Further, only “The Bold and the Beautiful” and “The View” are down year to year, albeit a very small drop for the daytime drama series (-6,000 viewers).
“The Price is Right” and “Let’s Make a Deal” continue riding a wave with renewed interest. Broken into two parts, each half-hour of both series is for the most part up in viewers week to week, compared to last year and compared to their performances in 2020. The lone exception, however, was the first half-hour of “Let’s Make a Deal” which lost viewers week to week, down a mere -5,000 viewers compared to one week earlier.
What follows is a breakdown of how the daytime broadcast shows performed during the week of January 31-February 4, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Note: Total Viewers and Households for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” were not available at press time which currently skews the rankings in each category. Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “GMA3: Strahan, Sara & Keke.”
Week of January 31-February 4, 2022 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 W18-49 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.53 | 0.52 | 0.50 | 0.55 |
| 2. The Price is Right 1 (CBS) | 0.46 | 0.44 | 0.42 | 0.50 |
| 3. TODAY 3rd Hour (NBC) | 0.40 | 0.40 | 0.48 | 0.51 |
| 3. The Young and the Restless (CBS) | 0.40 | 0.38 | 0.42 | 0.49 |
| 5. Let’s Make a Deal 2 (CBS) | 0.36 | 0.37 | 0.31 | 0.39 |
| 6. The Bold and the Beautiful (CBS) | 0.35 | 0.33 | 0.39 | 0.39 |
| 6. General Hospital (ABC) | 0.35 | 0.30 | 0.37 | 0.38 |
| 8. Let’s Make a Deal 1 (CBS) | 0.32 | 0.34 | 0.26 | 0.35 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.32 | 0.31 | 0.35 | 0.42 |
| 10. The View (ABC) | 0.31 | 0.31 | 0.38 | 0.34 |
| 11. Days of our Lives (NBC) | 0.27 | 0.25 | 0.34 | 0.39 |
| 12. GMA3: What You Need to Know (ABC) | 0.25 | 0.24 | 0.33 | 0.26 |
| 13. The Talk (CBS) | 0.21 | 0.23 | 0.22 | 0.27 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 W25-54 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.80 | 0.74 | 0.78 | 0.77 |
| 2. The Price is Right 1 (CBS) | 0.70 | 0.64 | 0.67 | 0.70 |
| 3. The Young and the Restless (CBS) | 0.66 | 0.64 | 0.73 | 0.78 |
| 4. TODAY 3rd Hour (NBC) | 0.60 | 0.61 | 0.66 | 0.75 |
| 5. The Bold and the Beautiful (CBS) | 0.57 | 0.55 | 0.65 | 0.62 |
| 6. General Hospital (ABC) | 0.54 | 0.51 | 0.63 | 0.60 |
| 7. Let’s Make a Deal 2 (CBS) | 0.53 | 0.53 | 0.51 | 0.53 |
| 8. Let’s Make a Deal 1 (CBS) | 0.47 | 0.47 | 0.46 | 0.48 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.47 | 0.46 | 0.50 | 0.63 |
| 10. The View (ABC) | 0.44 | 0.44 | 0.60 | 0.55 |
| 11. Days of our Lives (NBC) | 0.42 | 0.38 | 0.49 | 0.59 |
| 12. GMA3: What You Need to Know (ABC) | 0.39 | 0.36 | 0.49 | 0.41 |
| 13. The Talk (CBS) | 0.33 | 0.32 | 0.36 | 0.41 |
Households
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 Households |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 3.2 | 3.2 | 3.1 | 3.5 |
| 2. The Price is Right 1 (CBS) | 2.8 | 2.8 | 2.8 | 3.2 |
| 3. The Young and the Restless (CBS) | 2.4 | 2.4 | 2.3 | 2.6 |
| 4. Let’s Make a Deal 2 (CBS) | 2.0 | 2.0 | 2.1 | 2.3 |
| 4. The Bold and the Beautiful (CBS) | 2.0 | 2.0 | 2.1 | 2.2 |
| 6. Let’s Make a Deal 1 (CBS) | 1.8 | 1.8 | 1.8 | 2.0 |
| 7. The View (ABC) | 1.7 | 1.7 | 2.1 | 2.1 |
| 8. General Hospital (ABC) | 1.5 | 1.5 | 1.6 | 1.6 |
| 9. Days of our Lives (NBC) | 1.3 | 1.2 | 1.3 | 1.3 |
| 10. GMA3: What You Need to Know (ABC) | 1.2 | 1.2 | 1.3 | 1.2 |
| 11. The Talk (CBS) | 1.1 | 1.1 | 1.1 | 1.6 |
| . TODAY 3rd Hour (NBC) | N/A | N/A | 1.7 | 1.8 |
| . TODAY with Hoda & Jenna (NBC) | N/A | N/A | 1.2 | 1.5 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 Viewers |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,973,000 | 4,964,000 | 4,740,000 | 4,822,000 |
| 2. The Price is Right 1 (CBS) | 4,408,000 | 4,335,000 | 4,147,000 | 4,398,000 |
| 3. The Young and the Restless (CBS) | 3,584,000 | 3,524,000 | 3,344,000 | 3,485,000 |
| 4. Let’s Make a Deal 2 (CBS) | 3,204,000 | 3,122,000 | 3,066,000 | 3,032,000 |
| 5. The Bold and the Beautiful (CBS) | 2,942,000 | 2,961,000 | 2,948,000 | 2,891,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,754,000 | 2,759,000 | 2,632,000 | 2,693,000 |
| 7. The View (ABC) | 2,478,000 | 2,338,000 | 2,856,000 | 2,571,000 |
| 8. General Hospital (ABC) | 2,212,000 | 2,195,000 | 2,152,000 | 2,069,000 |
| 9. Days of our Lives (NBC) | 1,850,000 | 1,773,000 | 1,782,000 | 1,787,000 |
| 10. GMA3: What You Need to Know (ABC) | 1,804,000 | 1,676,000 | 1,767,000 | 1,519,000 |
| 11. TODAY with Hoda & Jenna (NBC) | 1,774,000 | 1,794,000 | 1,568,000 | 1,920,000 |
| 12. The Talk (CBS) | 1,662,000 | 1,580,000 | 1,529,000 | 1,994,000 |
| . TODAY 3rd Hour (NBC) | N/A | N/A | 2,334,000 | 2,454,000 |
*Notable Preemptions/Schedule Changes
- There were no notable preemptions or schedule changes impacting the ratings during the week of January 31-February 4, 2022.
