Daytime Broadcast Ratings: Game Shows Showing Signs of Life and CBS Soaps Continue Picking Up Lost Viewers

Jacob Aaron Gaines, Christel Khalil, Drew Carey
Monty Brinton/CBS; Adam Torgerson/CBS | Jacob Aaron Gaines, Christel Khalil ("The Young and the Restless"), Drew Carey ("The Price is RIght")

It’s been nine weeks since we returned to reporting weekly ratings for daytime broadcast and our fifth week overall with the inclusion of Total Viewers and Households. A lot has changed since then, namely “The View” has been consistently beaten by network sibling “General Hospital” in Women 25-54, “The Talk” has barely any life left in it yet in Total Viewers the show has managed to be slightly up/down in the demos compared to its already anemic performance from the same point last season, and “Days of our Lives” has gone from troublesome demos early on to recently outperforming its network sibling “TODAY with Hoda & Jenna” and both half hours of the CBS game show “Let’s Make a Deal” in Women 18-49 and the first half-hour of the show in Women 25-54.

At the top of the charts, “The Young and the Restless” is roaring as it battles it out with the second half-hour of “The Price is Right” for the number one spot in all of daytime broadcast in both Women 18-49 and Women 25-54. Meanwhile, “The Bold and the Beautiful” is flexing its muscles as it continues to duke it out with the first half-hour of “The Price is Right” and “3rd Hour TODAY” for the coveted third spot in both demos.

Let's Make a Deal, The Price is Right
Freemantle | “Let’s Make a Deal”, The Price is Right

For the week of May 24-28, 2021, the CBS game shows gained the most viewers week-to-week but remain way down from their performances on the year-ago week when viewing figures were at their peak during the early stages of the coronavirus pandemic. The CBS soaps, however, are gaining back their lost viewers from the year-ago when they aired reruns in place of originals due to the pandemic. “Y&R” in particular gained roughly 1.2 million viewers back while “B&B” gained 1.1 million. Only time will tell whether the CBS soaps will ever see numbers from their pre-pandemic days again, but a positive is a positive wherever you can get it. “Y&R” and “B&B” are also up substantially in Women 18-49 and Women 25-54.

The View, The View Logo 2021
“The View”
ABC News

“The View” continues losing viewers as it has for the previous four weeks. The political chatfest is down again by more than 500,000 viewers compared to its year-ago performance and only held a 126,000 total viewer advantage over “GH,” a far cry from the 324,000 it held over the soap five weeks ago. The ABC soap attracted its largest audience since the week of May 3-7, 2021.

Highlighted last week for its declining numbers, “GMA3: What You Need to Know” went up in both Households and Total Viewers but was down in both demographics week-to-week and remains way down from its year-ago performance when it was still titled “Pandemic: What You Need to Know.”

What follows is a rundown of how the daytime shows performed during the week of May 24-28, 2021 in Women 18-49 and Women 25-54 rating, the primary sales demos that determine advertising rates for daytime television programming. We’re also including households and total viewers, however, figures are not available for “3rd Hour TODAY” or “TODAY with Hoda & Jenna” in terms of our weekly reporting. The two traditionally rank eighth and 11th, respectively, in both categories.

Note: Last Week/Last Year (+/-) denotes changes in performance from the prior week and the year-ago week. Numbers in blue denote increases compared to last week/last year.

Women 18-49 Rating

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)0.47+0.01-0.05
2.The Young and the Restless (CBS)0.45same+0.18
3.3rd Hour TODAY (NBC)0.41+0.02-0.15
4.The Bold and the Beautiful (CBS)0.40+0.04+0.17
The Price is Right 1 (CBS)0.40same-0.07
6.The View (ABC)0.35-0.01-0.06
7.General Hospital (ABC)0.32-0.03N/A*
8.Days of our Lives (NBC)0.29+0.01-0.06
Let’s Make a Deal 2 (CBS)0.29+0.02-0.11
10.TODAY with Hoda & Jenna (NBC)0.27same-0.12
11.GMA3: What You Need to Know (ABC)0.25-0.01-0.04*
Let’s Make a Deal 1 (CBS)0.25-0.01-0.08
13.The Talk (CBS)0.20same+0.01
Source: Nielsen

Women 25-54 Rating

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)0.73+0.04-0.10
2.The Young and the Restless (CBS)0.72+0.02+0.28
3.The Bold and the Beautiful (CBS)0.66+0.05+0.30
4.The Price is Right 1 (CBS)0.62same-0.13
5.3rd Hour TODAY (NBC)0.57+0.04-0.30
6.General Hospital (ABC)0.54-0.02N/A*
7.The View (ABC)0.49-0.06-0.18
8.Let’s Make a Deal 2 (CBS)0.46+0.01-0.17
9.Days of our Lives (NBC)0.43+0.01-0.11
10.Let’s Make a Deal 1 (CBS)0.40-0.01-0.13
TODAY with Hoda & Jenna (NBC)0.40same-0.23
12.GMA3: What You Need to Know (ABC)0.34-0.03-0.12*
13.The Talk (CBS)0.30-0.01-0.01
Source: Nielsen

Households

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)2.8+0.1-0.73
2.The Price is Right 1 (CBS)2.5same-0.72
3.The Young and the Restless (CBS)2.3same+0.79
4.The Bold and the Beautiful (CBS)1.9same+0.62
5.Let’s Make a Deal 2 (CBS)1.8same-0.53
6.Let’s Make a Deal 1 (CBS)1.6+0.1-0.42
The View (ABC)1.6same-0.53
8.General Hospital (ABC)1.5sameN/A*
9.Days of our Lives (NBC)1.1-0.1-0.21
10.GMA3: What You Need to Know (ABC)1.0+0.1-0.27*
11.The Talk (CBS)0.9same-0.15
Source: Nielsen

Total Viewers

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)4,318,000+233,000-704,000
2.The Price is Right 1 (CBS)3,820,000+150,000-725,000
3.The Young and the Restless (CBS)3,213,000-4,000+1,194,000
4.Let’s Make a Deal 2 (CBS)2,778,000+124,000-523,000
5.The Bold and the Beautiful (CBS)2,740,000+88,000+1,096,000
6.Let’s Make a Deal 1 (CBS)2,371,000+88,000-441,000
7.The View (ABC)2,249,000-39,000-529,000
8.General Hospital (ABC)2,123,000+24,000N/A*
9.Days of our Lives (NBC)1,593,000-20,000-221,000
10.GMA3: What You Need to Know (ABC)1,452,000+65,000-280,000*
11.The Talk (CBS)1,246,000+10,000-102,000
Source: Nielsen

*Notables, Preemptions and/or Schedule Changes

  • Days of our Lives” aired for just 46 minutes on Wednesday, May 26. The program was preempted for a total of 14 minutes out of its allocated total 300-minute weekly duration.
  • General Hospital” aired for just 40 minutes on Tuesday, May 25. The program was preempted for a total of 20 minutes out of its allocated total 300-minute weekly duration. Year-to-year comparisons are unavailable as the soap was able to capitalize on a Nielsen loophole that gives TV programs the ability to not count a set number of episodes in its seasonal average, particularly reruns. Year-to-year comparisons for “GH” will resume in August.
  • GMA3: What You Need to Know” figures are compared to its previous iteration as “Pandemic: What You Need to Know” one year earlier. The show aired for just 40 minutes on Tuesday, May 25. The program was preempted on Friday, May 28, and was preempted for a total of 90 minutes overall out of its allocated total 300-minute weekly duration.
  • “3rd Hour TODAY” aired for 51 minutes on Monday, May 24 and Tuesday, May 25. It aired for 52 minutes on Wednesday, May 26 and Thursday, May 27. Only 53 minutes of content aired on Friday, May 28. The program was preempted for a total of 41 minutes out of its allocated total 300-minute weekly duration.
  • “TODAY with Hoda & Jenna” aired for just 47 minutes on Monday, May 24, and 48 minutes on Tuesday, May 25 and Wednesday, May 26. Only 49 minutes aired on Thursday, May 27, and on Friday, May 28 the show aired 46 minutes of content. The program was preempted for a total of 62 minutes out of its allocated total 300-minute weekly duration.
  • “The View” aired for just 50 minutes on Wednesday, May 26. The show aired a rerun on Friday, May 28 and was retitled “View-ALT” as a result. The episode’s 0.31/0.40 rating in Women 18-49/Women 25-54 did not count in the show’s weekly average. The program was preempted for a total of 10 minutes out of its allocated total 240-minute weekly duration, not including the aforementioned Fri, 5/28 rerun.