ABC’s “General Hospital” posted its largest overall audience in nearly 21 months (since week of February 21-25, 2011) as the daytime drama series averaged 2.82 million viewers during the week of November 5-9, 2012. This was the programs largest overall audience under executive producer Frank Valentini and head writer Ron Carlivati.
The series was up 21% compared to the same week last year (week of November 7-11, 2011) in Total Viewers (2.82 million vs. 2.27 million), 54% in Women 18-34 (266,000 vs. 161,000) and 23% in Women 18-49 (679,000 vs 571,000). “General Hospital” edged “The Young and the Restless” in Women 18-34 with its largest competitive advantage in nearly 4 1/2 years (since week of June 23, 2008).
Although “Good Afternoon America” showed some gains over the recent performance of ratings eyesore “The Revolution,” those gains could only last so long. The ABC News daytime talk show hosted by “Good Morning America’s” Lara Spencer and Josh Elliott has also failed to bring in an audience on par with the year-ago airings of the canceled “One Life to Live” after five weeks of ratings data (week of August 6-10, 2012).
(SoapOperaNetwork.com) — Before we post the daytime soap opera ratings for the week of March 26-30, 2012, our friend Marc Berman at TV Media Insights has posted the latest ratings for daytime talk shows and things are still looking very bad for ABC’s “The Revolution” while “The Chew” has sustained a similar total audience in comparison to former time-period occupant “All My Children.” “The View” was in repeats, while “The Talk” on CBS was up year-to-year in total viewers and Women 25-54 rating, flat in Women 18-49 rating and down in Women 18-34 rating.
What follows is a look at the daytime talk show ratings for the week of March 26-30, 2012 and a breakdown of how “Revolution” compares to “One Life to Live” on a year-to-year basis.
“One Life to Live” on ABC began a ratings trajectory on the plus side year-to-year beginning with the week of March 14-18, 2011 in total viewers, when compared to its performance for the same week in 2010 (week of March 29 – April 2, 2010), while either flat or down in some of the key sales demographics (2011 vs 2010), but in 2012 the soaps replacement, “The Revolution,” has eroded any and all audience gains the drama had picked up and has brought in historic lows for the network overall in total viewers, Women 18-49, Women 25-54 and Women 18-34. The “It’s About You” daytime talker tied its historic low in total viewers (1.32 million), and tied or hit new lows in Women 18-49 (0.4/3), Women 25-54 (0.6/4) and Women 18-34 (0.2/2). Year-to-year (week of March 28 – April 1, 2011), “One Life to Live” performed much stronger in total viewers (2.57 million), Women 18-49 (1.0/6), Women 25-54 (1.2/7) and Women 18-34 (0.6/4).
According to Berman, “Revolution” is down a whopping 49% in total viewers compared to “One Life,” while losing 60% in Women 18-49, 50% in Women 25-54 and a jaw dropping 67% in Women 18-34.
CBS’ “The Talk,” featuring some of country music’s biggest stars as guests including Reba McIntyre in promotion of “The 47th Annual Academy of Country Music Awards” that aired on Sunday, April 1, jumped 10% year-to-year in total viewers (1.96 million to 2.16 million), 11% in Women 25-54 (1.0/7), while flat in Women 18-49 (0.8/5) and down 20% in Women 18-34.
For a look at how “The Chew” performed compared to “All My Children” on the year-ago and more on daytime talk, head on over to TV Media Insights.
(SoapOperaNetwork.com) — “General Hospital” and “The Revolution” are both fighting for a spot on the fall 2012-2013 schedule on ABC Daytime, although neither appear to be making a solid case for themselves.
During the week of March 19-23, 2012, ”General Hospital” was down in numerous key categories year-to-year and hit or tied new series lows in Women 18-49 rating (tied its series low with a 0.8), Women 18-34 (new series low with a 0.3). The remaining daytime soap on ABC was down by a mere 1,000 viewers from its performance the week prior (week of March 12-16, 2012), but the show has hemorrhaged a massive 622,000 viewers compared to its performance on the year-ago (week of March 21-25, 2011). “GH’s” most recent performance is a far cry from its comparable week last year when the soap was on the rise, which helped secure its future just before the network announced it was canceling “All My Children” and “One Life to Live.”
After hitting a series low during the week of March 12-16, 2012, “The Revolution was primed and ready for another series low during the week of March 19-23, 2012, according to figures released Thursday by Marc Berman, Editor in Chief of TV Media Insights.
“One Life to Live,” which last aired on Friday, January 13 of this year, had more than a one million total viewer advantage over “Revolution” and performed 46-60% higher in the key sales demographics including Women 18-49 and Women 18-34 on the comparable week last year (week of March 21-25, 2011). ”Revolution” averaged just 1.32 million viewers compared to “One Life’s” performance the year before when the ABC soap had a total average audience of 2.51 million viewers. On the year-ago in Women 18-49, “One Life” held a 0.9/6 rating compared to the 0.5/3 “Revolution” received (difference of 44%) and in Women 25-54 “One Life” had a 1.3/8 rating compared to “Revolution’s” 0.7/2 (difference of 47%). The “It’s About You” talker barely rated in Women 18-34 with its 0.2/2, which was a difference of 60% from “One Life’s” performance the year before when the soap hit a 0.5/4 rating. Note: ”One Life to Live” began its upward swing in all ratings categories beginning with the week of March 14-18, 2011 (the trend continued until its series finale earlier this year).
Ratings Comparison per TV Media Insights:
- One Life to Live – Week of 3/21/11
Viewers: 2.51 million, Women 25-54: 1.3/ 8, Women 18-49: 0.9/ 6, Women 18-34: 0.5/ 4
- The Revolution – Week of 3/19/12
Viewers: 1.32 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.2/ 2
Percent Change – The Revolution vs. One Life to Live
Viewers: -47, Women 25-54: -46, Women 18-49: -44, Women 18-34: -60
If “Revolution” wasn’t problem enough for ABC, “The Chew” has returned to performing below “All My Children” in key ratings categories. Note: “The View” was in reruns.
(SoapOperaNetwork.com) — Call it the case of a pissed off audience or call it a fluke, but whatever it is the mystery of where “General Hospital’s” audience went by its Friday, March 2, 2012 episode is up in the air.
During the week of February 27-March 2, 2012, when ratings reports started piling in, it was revealed that “General Hospital” recorded some of its highest ratings in as many months (highest total audience since week of January 9, 2012; largest Women 18-49 and biggest Women 25-54 total since week of October 24, 2011), but had the series not nosedived to just over 2 million viewers for its Friday March 2, 2012 episode (just 2,001,000 viewers tuned in per Nielsen Media Research data) when we posted the dailies and averaged above 2.5 million viewers, as it had been trending to do on that date, the reports would have gone on to say “General Hospital” had its largest audience since the week of September 26-30, 2011 (when it averaged 2,597,000 viewers for the week). So what happened? Why such a big drop in total viewership and key demos from the four days prior (2,404,000 on Monday, 2/27; 2,509,000 on Tuesday 2/28; 2,575,000 on Wednesday 2/29; and 2,526,000 on Thursday 3/1)?
According to comments we’ve seen from our SON Community Members and responses in the weekly ratings report, it is likely that “General Hospital” received what is described as the “repeat of death” (ie. a repeat airing pulls down the weekly average for a program). Allegedly, the description for the Friday, March 2, 2012 episode of “GH” was the same as the description for the Thursday, March 1, 2012 episode for the soap, which according to DVR setup standards would result in your DVR (Digital Video Recorder) to misinterpret that Friday’s episode as a repeat and not a new episode, unless of course you scheduled all episodes (repeat and new) to record.
Of course, the other side of the coin could be that viewers were in fact turned off from what they had seen that Friday compared to the four days previously and just decided not to tune in. It isn’t an unlikely scenario as for the same week of September 26-30, 2011 data we cited above, “GH” went from nearly 2.8 million viewers on the Monday to just under 2.4 million by the time Friday came around. From Tuesday to Thursday the show consistently hovered over 2.5 million viewers (as it did during the week of February 27 – March 2, 2012).
We’ll soon find out what direction, if any, that particular episode indicated for the future of “General Hospital” when the latest ratings for the week of March 5-9, 2012 are released sometime today. In the meantime, here is a look at how the talk shows and game shows compare to the soaps based on data for the week February 27-March 2, 2012:
Network / Households / Total Viewers / Women 18-49 Viewers / Women 25-54 Viewers
1. CBS / 2.6 / 3,499,000 / 624,000 / 819,000
2. NBC / 2.1 / 2,7533,000 / 606,000 / 751,000
3. ABC / 2.0 / 2,536,000 / 541,000 / 729,000
1. The Price is Right 2 (CBS) 5,163,000
2. The Young and the Restless (CBS) 4,353,000
3. The Price is Right 1 (CBS) 4,270,000
4. The View (ABC) 3,628,000
5. The Today Show 2 (NBC) 3,473,000
6. The Bold and the Beautiful (CBS) 3,099,000
7. Let’s Make a Deal 2 (CBS) 3,023,000
8. Let’s Make a Deal 1 (CBS) 2,570,000
9. Days of our Lives (NBC) 2,548,000
10. The Chew (ABC) 2,489,000
11. General Hospital (ABC) 2,403,000
12. The Talk (CBS) 2,329,000
13. The Today Show 3 (NBC) 2,289,000
14. The Revolution (ABC) 1,620,00
Note: NBC has begun counting “The Today Show 2″ and “The Today Show 3″ in the weekly ratings averages, thereby increasing its standings in the weekly averages (the network ranks second to CBS in total viewers).
(SoapOperaNetwork.com) — “General Hospital” is the only soap opera left on the ABC Daytime schedule and is also the longest running dramatic series in the networks history. Unfortunately, the soap is facing the same cancellation danger that its former network counterparts (“All My Children” and “One Life to Live”) faced just over a year ago before ABC officially announced the two would go off the air in a press release. Before any decision on the future of “GH” is ultimately made, the drama series is showing an uptick in key demos and viewership.
For the week of February 27 – March 2, 2012, “General Hospital” averaged 2.4 million viewers (highest since week of January 9, 2012), 657,000 Women 18-49 viewers (18-week high) and 871,000 Women 25-54 viewers (three-month high) per ratings details released today by Marc Berman of TV Media Insights. Compared to its performance during the week of February 20-24, 2012, “GH” increased its Women 18-49 performance by 59,000 viewers and retained a similar overall viewership total. By comparison, “The Revolution,” which hit its second most-watched week since its debut (week of January 16, 2012), averaged just 1.62 million viewers.
“The Revolution” is down 23 percent in total viewers, 27 percent in Women 25-54 rating, 38 percent in Women 18-49 rating and 40 percent in Women 18-34 rating compared to “One Life to Live’s” performance on the year-ago (week of February 28, 2011).
For more ratings information on “The Revolution,” “The Chew,” “The Talk” and “The View,” check out TV Media Insights.
ABC Press Release:
“The Chew” posted a 7-week high in Total Viewers (2.489 million – since week of 1/9/12), climbing by an impressive 11% over “All My Children’s” year-ago delivery (vs. 2.249 million), by 10% in Women 25-54 (1.1 rating vs. 1.0 rating) and tying in Women 18-34 (0.4 rating) and Women 18-49 (0.7 rating).
“General Hospital” recorded 18-week highs in Women 18-49 (657,000) and Women 25-54 (871,000), since the week of 10/24/11, a 13-week high in Women 18-34 (172,000 – since the week of 11/28/11) and a 7-week high in Total Viewers (2.403 million – since the week of 1/9/12).
“The Revolution” delivered its most-watched week in Women 25-54 (485,000 – tied debut week) and 2nd-most-watched week to date in Total Viewers (1.624 million) and Women 18-49 (351,000), behind only its premiere week, posting an impressive 4th consecutive week of gains in Total Viewers.
Moreover, Friday’s show was the series’ #2 telecast ever in Women 25-54 (531,000), while Wednesday’s show was its #4 telecast to date in Total Viewers (1.761 million).
Just before we post the dailies, which will provide a clearer picture of “One Life to Live’s” final week on television, ABC has revealed that the 43-year old soap ended its run as daytime’s 5th most watched program in total viewers (3,120,000), while ranking a strong second in Women 18-49 viewers (784,000) for the week of January 9-13, 2012. Only 94,000 Women 18-49 viewers separated “One Life to Live” from tying “The Young and the Restless” in that category. In Women 18-49 rating “OLTL” had a 1.2 compared to “Y&R’s” 1.4. The canceled ABC soap beat its former network and studio sibling “The View” in all key ratings categories except total viewers.
Compared to the same week last year (January 10-14, 2011) “One Life to Live” gained 439,000 total viewers (3,120,000 vs 2,681,000 viewers) and was up .2 in Women 18-49 rating (1.2 vs 1.0). In Women 18-49 viewers, the soap was up 149,000 (784,000 vs 635,000).
Check back later for a more detailed ratings breakdown from Soap Opera Network.
ABC is Daytime’s #1 Network Across All Target Women Demographics
Friday’s “The Chew” – Featuring Actress Lana Parrilla of ABC’s “Once Upon a Time” – Ranks as the Show’s #1 Telecast Ever in Total Viewers, Women
18-49 and Women 25-54, and its #2 Telecast To Date in Women 18-34
“The Chew” Delivers it Most-Watched Week on Record in Women 18-49,
and its 2nd-Most-Watched Week Ever in Total Viewers
* ABC ranked as Daytime’s #1 network in Women 18-34 (0.6 rating/188,000 – tie), Women 18-49 (1.0 rating/661,000 – tie) and Women 25-54 (1.4 rating/848,000).
* This week ranked as “The Chew’s” most-watched week to date in Women 18-49 (526,000), its 2nd-most-watched week in Total Viewers (2.560 million) and 3rd-most-watched week in Women 25-54 (676,000).
* Friday’s “The Chew,” featuring actress Lana Parrilla of ABC’s “Once Upon a Time,” became the series’ #1 telecast to date in Total Viewers (2.774 million), Women 18-49 (617,000) and Women 25-54 (784,000), and its #2 telecast on record in Women 18-34 (232,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks in Women 18-49 (sorted by) and Women 25-54:
(SoapOperaNetwork.com) — After scheduling conflicts reportedly kept her from reprising her signature role of housewife turned hooker Karen Wolek on “One Life to Live” in show’s final months on the air, Judith Light is finally coming back to Llanview…sort of. On Friday, January 13, just three hours before the final “One Life” episode airs, Light will set down on “The View” with several of her former co-stars to recall some of her fondest memories of the soap she called home from 1977-1983.
Also participating in the hour-long tribute to all things Llanview will be Erika Slezak (Viki), who will be co-hosting the show, as well as Robin Strasser (ex-Dorian), Kassie DePaiva (Blair), James DePaiva (ex-Max), Hillary B. Smith (Nora), Robert S. Woods (Bo), and “OLTL” creator Agnes Nixon.
According to a press release, “the show will also feature additional ‘surprise’ appearances; exclusive, never-before-seen footage of the final taping; never-before-seen interviews with some of the special guest stars and returning cast members; an exclusive sneak peek clip of the final broadcast of ‘One Life to Live;’ the last cast photograph, and a special video taped messages from past stars. A musical montage will showcase some of the show’s most memorable moments.”
In addition, the show’s audience for that episode, which will be taped on Thursday, January 12, will be composed solely of “One Life to Live” fans. Click here to request your tickets for the show, and you can leave your comments on “The View’s” homepage, telling who and what you would like to see in the episode, here.
(SoapOperaNetwork.com) — As in previous weeks, ratings for soaps are unavailable at press time but the numbers are out for talk shows including “The Chew,” “The Talk” and “The View.”
Per Marc Berman at TV Media Insights, ABC’s “The Chew” has reached its largest audiences since premiere week (week of September 26-30, 2011) in viewers while remaining flat in Women 25-54, Women 18-49 and Women 18-34 compared to its post premiere week averages.
Ratings for recently introduced ABC daytime talk show The Chew remained consistent from one week earlier, still trailing former occupant All My Children by noticeable proportions. Based on the Live Plus Same Day data from Nielsen Media Research for the week of Oct. 17 (week four), The Chew averaged 1.94 million viewers, with no change demographically. One year earlier, long-running scripted serial All My Children averaged 2.31 million viewers, with the demographic breakdown compared to The Chew as follows:
All My Children (ABC) – Week of 10/18/10
Viewers: 2.31 million, Women 25-54: 1.2/ 8, Women 18-49: 0.8/ 6,
Women 18-34: 0.5/ 3
The Chew (ABC) – Week of 10/17/11
Viewers: 1.94 million, Women 25-54: 0.9/ 5, Women 18-49: 0.6/ 4,
Women 18-34: 0.4/ 2
All My Children Advantage
Viewers: + 19 percent, Women 25-54: +33, Women 18-49: +33,
Women 18-34: +25
The Chew, of course, is cheaper to produce than All My Children, hence the programming change. But sometimes the value of the audience is more important than the raw dollar figures, and the pending departure of One Life to Live for another talker, The Revolution, is also not likely to resonate in a daypart gutted with similar appeal programming.
For more on “The Chew” and how it compares to “The Talk” and “The View,” head on over to TV Media Insights.
(SoapOperaNetwork.com) — As previously reported, ABC soap opera “General Hospital” will lose its coveted 3:00 PM ET/2:00 PM CT/PT timeslot beginning in September 2012 when the network hands the hour back to its local affiliates. The move will leave ABC’s daytime lineup with just three hours left to program with “The View” already secured in the 11:00 AM ET/10:00 AM CT/PT slot. New talk shows “The Chew” and “The Revolution” will go head-to-head with “General Hospital” when it comes to the almighty dollar (ie. which show brings in enough income relative to cost) in a battle for the remaining two hours (1:00 PM ET/12:00 PM CT/PT; 2:00 PM ET/1:00 PM CT/PT). In place of “GH” beginning in September 2012 will be the new Disney/ABC Domestic Television syndicated series “Katie,” hosted by journalist Katie Couric, which was just cleared in over 60% of the country just six weeks after the sales period began.
Janice Marinelli, President, Disney/ABC Domestic Television announced via press release that “Katie” has been sold to a number of station broadcast groups including Allbritton Communications, Belo Corporation, Cox Media Group, Gannett Broadcasting, Hearst Television, LIN Broadcasting, McGraw-Hill, Scripps Howard Broadcasting and Young Broadcasting. The talk show was most recently picked up by ABC affiliates WFAA Dallas, WCVB Boston, WSB Atlanta, WJLA Washington DC, WXYZ Detroit, KNXV Phoenix, and WFTS Tampa along with NBC affiliate KING Seattle, among others.
“To have garnered such exceptional clearances in this short period of time is attributable to the enduring strength of the Katie Couric brand and her wide-ranging appeal as one of the brightest, most talented and most dynamic personalities in the business,” commented Marinelli. “We are enormously pleased to partner with such a stellar group of stations across the country.”
Upon announcing the shows development back in June, Disney/ABC Domestic Television also announced that ABC’s Owned & Operated Stations Group encompassing New York’s WABC, Los Angeles’ KABC, Chicago’s WLS, Philadelphia’s WPVI, San Francisco/Oakland/San Jose”s KGO, Houston’s KTRK, Durham/Raleigh/Fayetteville’s WTVD and Fresno’s KFSN would immediately begin carrying the show at launch.