How WATCH ABC Changes Will Affect Viewing of 'GH,' 'The View' and 'The Chew'; Shows Also on Hulu Plus

How WATCH ABC Changes Will Affect Viewing of ‘GH,’ ‘The View’ and ‘The Chew’; Shows Also on Hulu Plus

 
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The View
ABC

ABC

Daytime legend Susan Lucci, who portrayed Erica Kane on all 41 years of “All My Children,” will be appearing on the Monday, February 25 edition of ABC’s “The View.” The actress is expected to sit down with the ladies to discuss her new Lifetime series “Devious Maids,” and the second season of her Investigation Discovery series “Deadly Affairs.”

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Disney/ABC Television Group

Disney/ABC Television Group

ABC’s “General Hospital” and “The View” ranked #1 in Women 18-34 for the week of January 21-25, 2013. Both series averaged a 0.7 rating in the key sales demo. This marks “GH’s” 10th time in the past 11 weeks to rank #1 in the demo.

“The Chew” recorded its most watched week in total viewers. The series averaged 2.628 million viewers during the week, which was a gain of 238,000 viewers, or 12%, compared to the equivalent week last year when it averaged 2.345 million viewers.

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Disney/ABC Television Group

In the latest issue of Soap Opera Digest, which just happens to be the mags annual Best & Worst issue, columnist Carolyn Hinsey (“It’s Only My Opinion”) shared her views of the best and worst of 2012 in the world of daytime soaps. While you can read her input by picking up your own copy, it is her statement that “OLTL will be back” that peaked our curiosity.

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Over the years we’ve found that a number of our readers and community members were interested in topics other than what’s happening on their favorite daytime soaps. Therefore, Soap Opera Network is happy to present the first edition of our weekly Daytime Talk/Morning TV Listings. Here you’ll find out who will be appearing on some of your favorite talk shows and morning news programs. Listings for “CBS This Morning” and “The Talk” were not available at press time.

Note: All scheduled guest appearances are subject to change.

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For more than 10 years fans of daytime soap operas have been coming to Soap Opera Network to find out how their favorite soap was faring in the weekly ratings report. From time to time we would also provide analysis of how they stacked up when compared to their broadcast counterparts in the talk show and game show genres, but we’ve never looked at how the broadcast soaps (and to a lesser extent the broadcast talk and game shows) compared to syndicated television. Not that it wasn’t easy to provide a comparison, it was just never something we found necessary. In recent months, with the introduction of several syndicated talk shows including “Katie” and “The Steve Harvey Show,” which together took over the 3:00 PM slot from “General Hospital” in much of the country this past September after “GH” moved to 2:00 PM, and the second season without “The Oprah Winfrey Show,” things have changed. Recently, Broadcasting & Cable came out with a report that showed how syndicated programs might be a solid alternative to our soaps in the key demographics when it comes to Madison Avenue buying advertising time. While we wouldn’t want advertisers to give up on our favorite shows, B&C does provide a solid rationalization and even highlights the value of soap operas when it comes to the all important key women demos (Women 18-49, Women 25-54, etc).

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ABC’s “General Hospital” posted its largest overall audience in nearly 21 months (since week of February 21-25, 2011) as the daytime drama series averaged 2.82 million viewers during the week of November 5-9, 2012. This was the programs largest overall audience under executive producer Frank Valentini and head writer Ron Carlivati.

The series was up 21% compared to the same week last year (week of November 7-11, 2011) in Total Viewers (2.82 million vs. 2.27 million), 54% in Women 18-34 (266,000 vs. 161,000) and 23% in Women 18-49 (679,000 vs 571,000). “General Hospital” edged “The Young and the Restless” in Women 18-34 with its largest competitive advantage in nearly 4 1/2 years (since week of June 23, 2008).

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Although “Good Afternoon America” showed some gains over the recent performance of ratings eyesore “The Revolution,” those gains could only last so long. The ABC News daytime talk show hosted by “Good Morning America’s” Lara Spencer and Josh Elliott has also failed to bring in an audience on par with the year-ago airings of the canceled “One Life to Live” after five weeks of ratings data (week of August 6-10, 2012).

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Disney/ABC Television Group

(SoapOperaNetwork.com) — Before we post the daytime soap opera ratings for the week of March 26-30, 2012, our friend Marc Berman at TV Media Insights has posted the latest ratings for daytime talk shows and things are still looking very bad for ABC’s “The Revolution” while “The Chew” has sustained a similar total audience in comparison to former time-period occupant “All My Children.” “The View” was in repeats, while “The Talk” on CBS was up year-to-year in total viewers and Women 25-54 rating, flat in Women 18-49 rating and down in Women 18-34 rating.

What follows is a look at the daytime talk show ratings for the week of March 26-30, 2012 and a breakdown of how “Revolution” compares to “One Life to Live” on a year-to-year basis.

“One Life to Live” on ABC began a ratings trajectory on the plus side year-to-year beginning with the week of March 14-18, 2011 in total viewers, when compared to its performance for the same week in 2010 (week of March 29 – April 2, 2010), while either flat or down in some of the key sales demographics (2011 vs 2010), but in 2012 the soaps replacement, “The Revolution,” has eroded any and all audience gains the drama had picked up and has brought in historic lows for the network overall in total viewers, Women 18-49, Women 25-54 and Women 18-34. The “It’s About You” daytime talker tied its historic low in total viewers (1.32 million), and tied or hit new lows in Women 18-49 (0.4/3), Women 25-54 (0.6/4) and Women 18-34 (0.2/2). Year-to-year (week of March 28 – April 1, 2011), “One Life to Live” performed much stronger in total viewers (2.57 million), Women 18-49 (1.0/6), Women 25-54 (1.2/7) and Women 18-34 (0.6/4).

According to Berman, “Revolution” is down a whopping 49% in total viewers compared to “One Life,” while losing 60% in Women 18-49, 50% in Women 25-54 and a jaw dropping 67% in Women 18-34.

CBS’ “The Talk,” featuring some of country music’s biggest stars as guests including Reba McIntyre in promotion of “The 47th Annual Academy of Country Music Awards” that aired on Sunday, April 1, jumped 10% year-to-year in total viewers (1.96 million to 2.16 million), 11% in Women 25-54 (1.0/7), while flat in Women 18-49 (0.8/5) and down 20% in Women 18-34.

For a look at how “The Chew” performed compared to “All My Children” on the year-ago and more on daytime talk, head on over to TV Media Insights.



Disney/ABC Television Group

(SoapOperaNetwork.com) — “General Hospital” and “The Revolution” are both fighting for a spot on the fall 2012-2013 schedule on ABC Daytime, although neither appear to be making a solid case for themselves.

During the week of March 19-23, 2012, “General Hospital” was down in numerous key categories year-to-year and hit or tied new series lows in Women 18-49 rating (tied its series low with a 0.8), Women 18-34 (new series low with a 0.3). The remaining daytime soap on ABC was down by a mere 1,000 viewers from its performance the week prior (week of March 12-16, 2012), but the show has hemorrhaged a massive 622,000 viewers compared to its performance on the year-ago (week of March 21-25, 2011). “GH’s” most recent performance is a far cry from its comparable week last year when the soap was on the rise, which helped secure its future just before the network announced it was canceling “All My Children” and “One Life to Live.”

After hitting a series low during the week of March 12-16, 2012, “The Revolution was primed and ready for another series low during the week of March 19-23, 2012, according to figures released Thursday by Marc Berman, Editor in Chief of TV Media Insights.

“One Life to Live,” which last aired on Friday, January 13 of this year, had more than a one million total viewer advantage over “Revolution” and performed 46-60% higher in the key sales demographics including Women 18-49 and Women 18-34 on the comparable week last year (week of March 21-25, 2011). “Revolution” averaged  just 1.32 million viewers compared to “One Life’s” performance the year before when the ABC soap had a total average audience of 2.51 million viewers. On the year-ago in Women 18-49, “One Life” held a 0.9/6 rating compared to the 0.5/3 “Revolution” received (difference of 44%) and in Women 25-54 “One Life” had a 1.3/8 rating compared to “Revolution’s” 0.7/2 (difference of 47%). The “It’s About You” talker barely rated in Women 18-34 with its 0.2/2, which was a difference of 60% from “One Life’s” performance the year before when the soap hit a 0.5/4 rating. Note: “One Life to Live” began its upward swing in all ratings categories beginning with the week of March 14-18, 2011 (the trend continued until its series finale earlier this year).

Ratings Comparison per TV Media Insights:

  • One Life to Live – Week of 3/21/11
    Viewers: 2.51 million, Women 25-54: 1.3/ 8, Women 18-49: 0.9/ 6, Women 18-34: 0.5/ 4
  • The Revolution – Week of 3/19/12
    Viewers: 1.32 million, Women 25-54: 0.7/ 4, Women 18-49: 0.5/ 3, Women 18-34: 0.2/ 2

Percent Change – The Revolution vs. One Life to Live
Viewers: -47, Women 25-54: -46, Women 18-49: -44, Women 18-34: -60

If “Revolution” wasn’t problem enough for ABC, “The Chew” has returned to performing below “All My Children” in key ratings categories. Note: “The View” was in reruns.

For a look at how daytime talk shows performed during the week of March 19-23, 2012 head on over to TV Media Insights. For a look at how daytime soap operas performed, click here.



Disney/ABC Television Group

(SoapOperaNetwork.com) — Call it the case of a pissed off audience or call it a fluke, but whatever it is the mystery of where “General Hospital’s” audience went by its Friday, March 2, 2012 episode is up in the air.

During the week of February 27-March 2, 2012, when ratings reports started piling in, it was revealed that “General Hospital” recorded some of its highest ratings in as many months (highest total audience since week of January 9, 2012; largest Women 18-49 and biggest Women 25-54 total since week of October 24, 2011), but had the series not nosedived to just over 2 million viewers for its Friday March 2, 2012 episode (just 2,001,000 viewers tuned in per Nielsen Media Research data) when we posted the dailies and averaged above 2.5 million viewers, as it had been trending to do on that date, the reports would have gone on to say “General Hospital” had its largest audience since the week of September 26-30, 2011 (when it averaged 2,597,000 viewers for the week). So what happened? Why such a big drop in total viewership and key demos from the four days prior (2,404,000 on Monday, 2/27; 2,509,000 on Tuesday 2/28; 2,575,000 on Wednesday 2/29; and 2,526,000 on Thursday 3/1)?

According to comments we’ve seen from our SON Community Members and responses in the weekly ratings report, it is likely that “General Hospital” received what is described as the “repeat of death” (ie. a repeat airing pulls down the weekly average for a program). Allegedly, the description for the Friday, March 2, 2012 episode of “GH” was the same as the description for the Thursday, March 1, 2012 episode for the soap, which according to DVR setup standards would result in your DVR (Digital Video Recorder) to misinterpret that Friday’s episode as a repeat and not a new episode, unless of course you scheduled all episodes (repeat and new) to record.

Of course, the other side of the coin could be that viewers were in fact turned off from what they had seen that Friday compared to the four days previously and just decided not to tune in. It isn’t an unlikely scenario as for the same week of September 26-30, 2011 data we cited above, “GH” went from nearly 2.8 million viewers on the Monday to just under 2.4 million by the time Friday came around. From Tuesday to Thursday the show consistently hovered over 2.5 million viewers (as it did during the week of February 27 – March 2, 2012).

We’ll soon find out what direction, if any, that particular episode indicated for the future of “General Hospital” when the latest ratings for the week of March 5-9, 2012 are released sometime today. In the meantime, here is a look at how the talk shows and game shows compare to the soaps based on data for the week February 27-March 2, 2012:

By Network

Network / Households / Total Viewers / Women 18-49 Viewers / Women 25-54 Viewers
1. CBS / 2.6 / 3,499,000 / 624,000 / 819,000
2. NBC / 2.1 / 2,7533,000 / 606,000 / 751,000
3. ABC / 2.0 / 2,536,000 / 541,000 / 729,000

By Show

Total Viewers
1. The Price is Right 2 (CBS) 5,163,000
2. The Young and the Restless (CBS) 4,353,000
3. The Price is Right 1 (CBS) 4,270,000
4. The View (ABC) 3,628,000
5. The Today Show 2 (NBC) 3,473,000
6. The Bold and the Beautiful (CBS) 3,099,000
7. Let’s Make a Deal 2 (CBS) 3,023,000
8. Let’s Make a Deal 1 (CBS) 2,570,000
9. Days of our Lives (NBC) 2,548,000
10. The Chew (ABC) 2,489,000
11. General Hospital (ABC) 2,403,000
12. The Talk (CBS) 2,329,000
13. The Today Show 3 (NBC) 2,289,000
14. The Revolution (ABC) 1,620,00

Note: NBC has begun counting “The Today Show 2″ and “The Today Show 3″ in the weekly ratings averages, thereby increasing its standings in the weekly averages (the network ranks second to CBS in total viewers).









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