THE NUMBERS
With the Fourth of July (Independence Day) holiday falling on a Tuesday this year, most daytime broadcast shows were coded as specials on both Monday, July 3 and Tuesday, July 4. Some telecasts (original and repeats) are excluded from the weekly averages or were not rated by Nielsen altogether unless otherwise noted (see Notable Preemptions/Schedule Changes).
In a twist, “The Young and the Restless” (3.140 million) was officially the most watched daytime broadcast series due to “The Price is Right” airing amended repeats. The soap opera’s accomplishment, however, comes with an asterisk due to overall television viewing reaching a virtual low.
Among the demographics, the longest-running game show in television history remained atop the charts in both Women 18-49 and Women 25-54 rating. Similarly, “Let’s Make a Deal” (2.073 million / 2.427 million) aired repeats for the week, but its demos were amended out.
Among Total Viewers, only “NBC News Daily” (1.061 million) saw improvement, adding +16,000 viewers week-to-week.
What follows is a breakdown of how the daytime broadcast shows performed during the week of July 3-7, 2023 in Women 18-49 Rating, Women 25-54 Rating, Households and Total Viewers, including a look at their comparable performance last year (2022) and two years ago (2021), respectively. A closer look at the daytime soaps, including their daily performance breakdown in the demos, will be posted Thursday.
Note*: Officially, rankings are sorted by the rounded figures released by Nielsen. We are separately providing the unrounded demos for informational purposes only. “NBC News Daily” year ago and two years ago figures are compared to the performance of “Days of our Lives.” Ratings for Women 18-49 and Women 25-54 were unavailable at press time.
“Let’s Make a Deal,” “The Price is Right,” “The View” and “The Talk”** aired repeats all week and are excluded from the rankings. Any data points for either show listed below are for informational purposes only and will not factor into either show’s weekly or season averages.
Total Viewers and Households were not available for “TODAY 3rd Hour” or “TODAY with Hoda & Jenna” at press time.
Week of July 3-7, 2023 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) – R | 0.5 | 0.5 | 0.5 | 0.5 |
| 2. The Price is Right 1 (CBS) – R | 0.4 | 0.4 | 0.4 | 0.4 |
| — The Young and the Restless (CBS) | 0.4 | 0.4 | 0.4 | 0.5 |
| 4. The Bold and the Beautiful (CBS) | 0.3 | 0.4 | 0.4 | 0.4 |
| — TODAY 3rd Hour (NBC) | 0.3 | 0.3 | 0.3 | 0.4 |
| 6. VIEW-ABC (ABC) – R** | 0.2 | 0.3 | 0.2 | 0.3 |
| — General Hospital (ABC) | 0.2 | 0.3 | 0.3 | 0.3 |
| — TODAY with Hoda & Jenna (NBC) | 0.2 | 0.3 | 0.3 | 0.3 |
| — GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.2 | 0.3 |
| 10. NBC News Daily (NBC) | 0.1 | 0.2 | 0.2* | 0.2* |
| Let’s Make a Deal 2 (CBS) – R** | NR** | NR** | 0.3 | 0.3 |
| Let’s Make a Deal 1 (CBS) – R** | NR** | NR** | 0.3 | 0.3 |
| The Talk (CBS) – R** | NR** | NR** | 0.2 | 0.2 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) – R | 0.7 | 0.8 | 0.7 | 0.8 |
| 2. The Price is Right 1 (CBS) – R | 0.6 | 0.7 | 0.6 | 0.7 |
| 3. The Young and the Restless (CBS) | 0.5 | 0.6 | 0.6 | 0.7 |
| — The Bold and the Beautiful (CBS) | 0.5 | 0.6 | 0.6 | 0.7 |
| 5. TODAY 3rd Hour (NBC) | 0.4 | 0.5 | 0.5 | 0.6 |
| — General Hospital (ABC) | 0.4 | 0.5 | 0.4 | 0.6 |
| 7. VIEW-ABC (ABC) – R** | 0.3 | 0.4 | 0.3 | 0.4 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.4 | 0.4 | 0.5 |
| — GMA3: What You Need to Know (ABC) | 0.3 | 0.3 | 0.3 | 0.4 |
| 10. NBC News Daily (NBC) | 0.2 | 0.2 | 0.4* | 0.4* |
| Let’s Make a Deal 2 (CBS) – R** | NR** | NR** | 0.4 | 0.5 |
| Let’s Make a Deal 1 (CBS) – R** | NR** | NR** | 0.4 | 0.5 |
| The Talk (CBS) – R** | NR** | NR** | 0.3 | 0.3 |
Households
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Young and the Restless (CBS) | 2.1 | 2.3 | 2.3 | 2.3 |
| 2. The Bold and the Beautiful (CBS) | 1.8 | 2.0 | 2.1 | 2.0 |
| 3. Let’s Make a Deal 2 (CBS) – R** | 1.5 | 1.5 | 1.7 | 1.8 |
| 4. General Hospital (ABC) | 1.3 | 1.4 | 1.4 | 1.4 |
| — Let’s Make a Deal 1 (CBS) – R** | 1.3 | 1.4 | 1.5 | 1.6 |
| 6. GMA3: What You Need to Know (ABC) | 0.9 | 1.0 | 1.0 | 1.0 |
| 7. NBC News Daily (NBC) | 0.7 | 0.7 | 1.2* | 1.1* |
| NR. The Price is Right 2 (CBS) – R** | NR** | 2.9 | 2.8 | 2.8 |
| NR. The Price is Right 1 (CBS) – R** | NR** | 2.4 | 2.5 | 2.5 |
| NR. VIEW-ABC (ABC) – R** | NR** | 1.6 | 1.0 | 1.1 |
| NA. TODAY 3rd Hour (NBC) | N/A | 1.4 | N/A | N/A |
| NA.TODAY with Hoda & Jenna (NBC) | N/A | 1.0 | N/A | N/A |
| NR. The Talk (CBS) – R** | NR** | 0.8** | 0.9 | 0.9 |
Total Viewers
| Rank / Show / Network | This Week (000) | Last Week (000) | Last Year (000) | 2021 (000) |
|---|---|---|---|---|
| 1. The Young and the Restless (CBS) | 3140 | 3486 | 3364 | 3341 |
| 2. The Bold and the Beautiful (CBS) | 2717 | 3006 | 3060 | 3032 |
| 3. Let’s Make a Deal 2 (CBS) – R** | 2427 | 2483 | 2624 | 2738 |
| 4. Let’s Make a Deal 1 (CBS) – R** | 2073 | 2185 | 2268 | 2355 |
| 5. General Hospital (ABC) | 1940 | 2090 | 2060 | 2105 |
| 6. GMA3: What You Need to Know (ABC) | 1375 | 1449 | 1547 | 1513 |
| 7. NBC News Daily (NBC) | 1061 | 1045 | 1671* | 1625* |
| NR. The Price is Right 2 (CBS) – R** | NR** | 4483 | 4417 | 4398 |
| NR. The Price is Right 1 (CBS) – R** | NR** | 3830 | 3828 | 3855 |
| NR. VIEW-ABC (ABC) – R** | NR** | 2346 | 1452 | 1575 |
| NA. TODAY 3rd Hour (NBC) | N/A | 1977 | N/A | N/A |
| NA. TODAY with Hoda & Jenna (NBC) | N/A | 1476 | N/A | N/A |
| NR. The Talk (CBS) – R** | NR** | 1170** | 1407 | 1248 |
Women 18-49 Rating Unrounded (Does Not Count)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) – R | 0.47 | 0.49 | 0.47 | 0.49 |
| The Price is Right 1 (CBS) – R | 0.42 | 0.44 | 0.43 | 0.42 |
| The Young and the Restless (CBS) | 0.35 | 0.39 | 0.36 | 0.46 |
| The Bold and the Beautiful (CBS) | 0.29 | 0.37 | 0.37 | 0.43 |
| TODAY 3rd Hour (NBC) | 0.28 | 0.33 | 0.33 | 0.41 |
| VIEW-ABC (ABC) – R** | 0.20 | 0.29 | 0.23 | 0.27 |
| General Hospital (ABC) | 0.23 | 0.29 | 0.29 | 0.33 |
| TODAY with Hoda & Jenna (NBC) | 0.23 | 0.27 | 0.25 | 0.33 |
| GMA3: What You Need to Know (ABC) | 0.19 | 0.18 | 0.21 | 0.25 |
| NBC News Daily (NBC) | 0.14 | 0.15 | 0.24* | 0.23* |
| NR. Let’s Make a Deal 2 (CBS) – R** | NR.** | NR.** | 0.32 | 0.32 |
| NR. Let’s Make a Deal 1 (CBS) – R** | NR.** | NR.** | 0.25 | 0.28 |
| NR. The Talk (CBS) – R** | NR.** | NR.** | 0.18 | 0.17 |
Women 25-54 Rating Unrounded (Does Not Count)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) – R | 0.68 | 0.75 | 0.70 | 0.78 |
| The Price is Right 1 (CBS) – R | 0.64 | 0.66 | 0.62 | 0.66 |
| The Young and the Restless (CBS) | 0.53 | 0.60 | 0.57 | 0.74 |
| The Bold and the Beautiful (CBS) | 0.46 | 0.57 | 0.58 | 0.73 |
| TODAY 3rd Hour (NBC) | 0.42 | 0.48 | 0.51 | 0.64 |
| General Hospital (ABC) | 0.35 | 0.46 | 0.42 | 0.55 |
| VIEW-ABC (ABC) – R** | 0.28 | 0.41 | 0.32 | 0.39 |
| TODAY with Hoda & Jenna (NBC) | 0.33 | 0.38 | 0.39 | 0.51 |
| GMA3: What You Need to Know (ABC) | 0.25 | 0.29 | 0.26 | 0.39 |
| NBC News Daily (NBC) | 0.21 | 0.23 | 0.35* | 0.40* |
| NR. Let’s Make a Deal 2 (CBS) – R** | NR.** | NR.** | 0.43 | 0.50 |
| NR. Let’s Make a Deal 1 (CBS) – R** | NR.** | NR.** | 0.38 | 0.45 |
| NR. The Talk (CBS) – R** | NR.** | NR.** | 0.27 | 0.33 |
Women 18-49 Rating Original / Repeat (Special Ratings)
| Show / Network | Monday, 7/3 | Tuesday, 7/4 |
|---|---|---|
| The Price is Right DAYTIME – SP (CBS) – R | 0.45 – R | 0.37 – R |
| The Young and the Restless (CBS) | 0.35 – O | 0.17 – R |
| The Bold and the Beautiful (CBS) | 0.30 – O | 0.22 – R |
| General Hospital – SP (ABC) | ——— | 0.11 – R |
| View, The – SP (ABC) – R** | 0.22 – R | 0.13 – R |
| GMA3: What You Need to Know (ABC) | 0.21 – O | 0.20 – R |
| Let’s Make a Deal DAYTIME – SP (CBS) – R** | 0.30 – R | 0.27 – R |
| The Talk – SP (CBS) – R** | 0.16 – R | 0.10 – R |
Women 25-54 Rating Original / Repeat (Special Ratings)
| Show / Network | Monday, 7/3 | Tuesday, 7/4 |
|---|---|---|
| The Price is Right DAYTIME – SP (CBS) – R | 0.67 – R | 0.69 – R |
| The Young and the Restless (CBS) | 0.57 – O | 0.31 – R |
| The Bold and the Beautiful (CBS) | 0.53 – O | 0.22 – R |
| General Hospital – SP (ABC) | ——— | 0.14 – R |
| View, The – SP (ABC) – R** | 0.30 – R | 0.20 – R |
| GMA3: What You Need to Know – SP (ABC) | 0.26 – O | 0.29 – R |
| Let’s Make a Deal DAYTIME – SP (CBS) – R** | 0.42 – R | 0.41 – R |
| The Talk – SP (CBS) – R** | 0.27 – R | 0.14 – R |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
**Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” was coded as a special on Monday, July 3 (original) and Tuesday, July 4 (repeat). The show’s weekly average is based on three days (Wednesday-Friday).
- “General Hospital” aired a repeat on Tuesday, July 4, which was coded as a special. The show’s weekly average is based on four days (Monday, Wednesday, Thursday and Friday).
- “GMA3: What You Need to Know” was coded as special on Monday, July 3 (original) and Tuesday, July 4 (repeat). The show’s weekly average is based on three days (Wednesday-Friday).
- “Let’s Make a Deal” aired repeats all week, with the Monday, July 3 and Tuesday, July 4 episodes coded as specials. The show’s weekly average in Total Viewers is based on three days (Wednesday-Friday).
- “The Price is Right” aired amended repeats all week, with the Monday, July 3 and Tuesday, July 4 episodes coded as specials. The show’s weekly average in the demos is based on three days (Wednesday-Friday).
- “The Talk” aired amended repeats all week, with the Monday, July 3 and Tuesday, July 4 episodes coded as specials. Nielsen did not rate the remaining episodes.
- “The View” aired amended repeats all week with the Monday, July 3 and Tuesday, July 4 episodes coded as specials. The series was retitled to “VIEW-ABC” on Wednesday, July 5; Thursday, July 6; and Friday, July 7. No single episode will be counted into the show’s weekly or season average.
- “The Young and the Restless” was coded as a special on Monday, July 3 (original) and Tuesday, July 4 (repeat). The show’s weekly average is based on three days (Wednesday-Friday).
- Amended programs are excluded from the rankings.
