You may be asking yourself why in the world would we be doing a ratings reflection that highlights ABC's canceled "All My Children" as ranking second in households (amongst all soaps) for the season when the show has already gone off the air with its last episode airing on Friday, September 23 and talk show "The Chew" already replacing the soap in its old timeslot. If I were to tell you that because ABC scheduled the series finale of "AMC" during the first week of the 2011-2012 television season that the soap would remain in the season-to-date rankings until September 2012, would you believe it? You better!
Ratings for the week of October 3-7, 2011 have not come out for soap operas as of this writing, but ratings for "The Chew" are! The talk show that replaced "All My Children" in the ABC Daytime lineup is now down to an average of just 1.78 million viewers tuning in for cooking advice according to Marc Berman of TV Media Insights.

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Tuesday, October 4, 2011 11:21 PM EDT
Marc Berman of TV Media Insights has been doing an excellent job in reporting the overnight ratings data for ABC's new daytime talk show "The Chew," which replaced soap opera "All My Children" in the 1:00 PM ET/12:00 PM PT timeslot on Monday, September 26. Since the talker debuted it has lost ground compared to "AMC's" performance at the same point last year in television households. Now more than a week since its debut, Berman has revealed that the show is also losing ground in the all important Women 18-49 sales demographic compared to how "All My Children" had performed as well.
A few weeks ago an insider informed us that a 1.7 is the lowest acceptable point a daytime program can reach in households before television networks begin to worry about the future of the program on their daytime schedules (ten years ago it was a 2.7). After four days on the air, "The Chew" has hit that benchmark.
"All My Children," aired its series finale on Friday, September 23, 2011 with its largest weekly audience in over four years (since week of August 20, 2007), its largest single day episode in more than 4 1/2 years (since the May 11, 2007 episode) and tied its highest weekly household rating in four years (since week of September 24, 2007). The canceled ABC soap managed to place second in households for the first time in 16 years (since week of July 10, 1995) and placed second in viewers for the first time in nearly seven years (since week of December 6, 2004).
Although ABC did not expect "The Chew" to outperform "All My Children" every day nor did they expect it to beat it in the long-run, after all the ultimate goal is to save money by producing a cheaper show, the network should still be a little worried about "Chew's" performance after three days of ratings data have been released.