Daytime Broadcast: 'The Young and the Restless' Ranks #1 in Women 25-54 (Updated)

THE NUMBERS

UPDATED w/UNROUNDED FIGURES: “The Young and the Restless” was a clear number one in Women 25-54 rating, one of the two the primary sales demographics that set daytime television ad rates. The soap placed first with a 0.73 demo in Women 25-54, breaking the earlier reported first place tie it shared with “The Price is Right” (second half-hour) and “The Bold and the Beautiful” with each posting a 0.7 in rounded figures.

“Days of our Lives” was up sharply with a 0.28 in Women 18-49, up +0.05 from one week earlier when it hit a new series low in the demo (0.23). “General Hospital” placed sixth in Women 25-54 with a 0.56 rating, falling from its earlier reported fourth place position that it held with the first half-hour of “The Price is Right” following the inclusion of unrounded figures. “TODAY 3rd Hour” ranked fifth in the demo.

The chart below has been updated to reflect the unrounded figures.

PREVIOUS: CBS’ “The Bold and the Beautiful” has been the top ratings story for several weeks now, and the week of July 12-16, 2021 was no exception. Continuing the show’s recent hot streak which began in May, the daytime drama series tied for number one in Women 25-54 with a 0.7 rating (rounded) along with “The Young and the Restless” and the second half-hour of “The Price is Right,” however, the latter two had a higher share. “The Price is Right” aired repeats all week.

“B&B” attracted 2.979 million viewers for the week, the show’s second-largest audience since the week of February 8-12, 2021 behind only the week of July 5-9, 2021 when 3.032 million viewers were tuned in. In Women 18-49, the soap tied for third place with the first half-hour of “The Price is Right.” Both shows had a 0.4 rating (rounded) although “TPIR” had the higher share.

Note: Unrounded figures were not available at press time. Positions will change once those figures are available.

“Days of our Lives” and “General Hospital” brought in additional viewers for the second consecutive week. “DAYS” was up 18,000 viewers week to week (1.643 million vs 1.625 million) and “GH” gained 14,000 viewers (2.119 million vs 2.105 million). In Women 25-54, “GH” tied the first half-hour of “The Price is Right” for fourth place, each with a 0.6 rating (rounded). “TPIR” had the higher share.

Back in originals, “The View” averaged 2.266 million viewers for the week. Meanwhile, “The Talk” once again remained the least watch daytime broadcast series with just 1.247 million viewers tuned in during a week in which the show announced its first male co-host would be Jerry O’Connell. The talker remained in last place in Women 25-54 and Women 18-49, respectively.

What follows is a breakdown of how the daytime shows performed for the week of July 12-16, 2021, sorted by Women 25-54 rating. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon. Additionally, this post will be updated with unrounded figures as soon as they become available.