Despite NBC broadcasting the 2020 Tokyo Olympics, preempting “Days of our Lives,” “TODAY 3rd Hour” and “TODAY with Hoda & Jenna,” none of the daytime talk shows, game shows or soap operas saw any noticeable gains or dips during the week of July 26-30, 2021 in the Women 18-49 or Women 25-54 key sales demos, or in Total Viewers and Households.
For the week, the second half-hour of “The Price is Right” remained the top draw in Women 18-49 (0.49 rating) while tying for first place with “The Young and the Restless” in Women 25-54 (0.70 rating). “The Bold and the Beautiful” ranked fourth in Women 18-49 (0.41) but outranked the first half-hour of “The Price is Right” in Women 25-54 (0.63 rating vs 0.62 rating).
“General Hospital” placed fifth in Women 25-54 (0.51 rating) but tied for sixth place in Women 18-49 (0.32 rating) with repeats of the second half-hour of “Let’s Make a Deal.” “The View” beat both shows to rank fifth in Women 18-49 (0.35). The talk show ranked sixth in Women 25-54 (0.50 rating), however.
What follows is a breakdown of how the daytime shows performed for the week of July 26-30, 2021, sorted by Women 25-54 rating. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Week of July 26-30, 2021 Rankers
| wdt_ID | Show (Network) | W25-54 RTG / Share | W18-49 RTG / Share | Household RTG / Share | Total Viewers |
|---|---|---|---|---|---|
| 1 | 1. The Price is Right 2 (CBS) | 0.70/9 | 0.49/8 | 2.6/12 | 4,031,000 |
| 2 | 1. The Young and the Restless (CBS) | 0.70/8 | 0.48/7 | 2.3/10 | 3,392,000 |
| 3 | 3. The Bold and the Beautiful (CBS) | 0.63/7 | 0.41/6 | 2.0/8 | 2,914,000 |
| 4 | 4. The Price is Right 1 (CBS) | 0.62/8 | 0.44/7 | 2.3/11 | 3,550,000 |
| 5 | 5. General Hospital (ABC) | 0.51/6 | 0.32/5 | 1.4/6 | 2,072,000 |
| 6 | 6. The View (ABC) | 0.50/6 | 0.35/6 | 1.6/7 | 2,189,000 |
| 7 | 7. Let’s Make a Deal 2 (CBS) | 0.46/6 | 0.32/6 | 1.7/8 | 2,563,000 |
| 8 | 8. Let’s Make a Deal 1 (CBS) | 0.40/5 | 0.28/5 | 1.5/7 | 2,192,000 |
| 9 | 9. GMA3: What You Need to Know (ABC) | 0.32/4 | 0.23/3 | 1.0/4 | 1,445,000 |
| 10 | 10. The Talk (CBS) | 0.31/4 | 0.22/3 | 0.9/4 | 1,250,000 |
*Notable Preemptions/Schedule Changes
- “Let’s Make a Deal” aired reruns all week.
- “The Price is Right” aired reruns all week.
- “The Talk” aired for only 23 minutes on Thursday, July 29, 2021.
- “The View” was preempted on Tuesday, July 27 for ABC News coverage of the congressional hearings on the January 6 Insurrection at the United States Capitol Building.
