Daytime Broadcast Ratings: All Shows Hold Steady Despite Olympics Competition

2020 Tokyo Olympics, Melissa Ordway, The Young and the Restless
Yu Photo/Shutterstock; Howard Wise/JPI Studios | Olympic Flame ("2020 Tokyo Olympics"); Melissa Ordway ("The Young and the Restless")

Despite NBC broadcasting the 2020 Tokyo Olympics, preempting “Days of our Lives,” “TODAY 3rd Hour” and “TODAY with Hoda & Jenna,” none of the daytime talk shows, game shows or soap operas saw any noticeable gains or dips during the week of July 26-30, 2021 in the Women 18-49 or Women 25-54 key sales demos, or in Total Viewers and Households.

For the week, the second half-hour of “The Price is Right” remained the top draw in Women 18-49 (0.49 rating) while tying for first place with “The Young and the Restless” in Women 25-54 (0.70 rating). “The Bold and the Beautiful” ranked fourth in Women 18-49 (0.41) but outranked the first half-hour of “The Price is Right” in Women 25-54 (0.63 rating vs 0.62 rating).

“General Hospital” placed fifth in Women 25-54 (0.51 rating) but tied for sixth place in Women 18-49 (0.32 rating) with repeats of the second half-hour of “Let’s Make a Deal.” “The View” beat both shows to rank fifth in Women 18-49 (0.35). The talk show ranked sixth in Women 25-54 (0.50 rating), however.

What follows is a breakdown of how the daytime shows performed for the week of July 26-30, 2021, sorted by Women 25-54 rating. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Week of July 26-30, 2021 Rankers

wdt_ID Show (Network) W25-54 RTG / Share W18-49 RTG / Share Household RTG / Share Total Viewers
1 1. The Price is Right 2 (CBS) 0.70/9 0.49/8 2.6/12 4,031,000
2 1. The Young and the Restless (CBS) 0.70/8 0.48/7 2.3/10 3,392,000
3 3. The Bold and the Beautiful (CBS) 0.63/7 0.41/6 2.0/8 2,914,000
4 4. The Price is Right 1 (CBS) 0.62/8 0.44/7 2.3/11 3,550,000
5 5. General Hospital (ABC) 0.51/6 0.32/5 1.4/6 2,072,000
6 6. The View (ABC) 0.50/6 0.35/6 1.6/7 2,189,000
7 7. Let’s Make a Deal 2 (CBS) 0.46/6 0.32/6 1.7/8 2,563,000
8 8. Let’s Make a Deal 1 (CBS) 0.40/5 0.28/5 1.5/7 2,192,000
9 9. GMA3: What You Need to Know (ABC) 0.32/4 0.23/3 1.0/4 1,445,000
10 10. The Talk (CBS) 0.31/4 0.22/3 0.9/4 1,250,000

*Notable Preemptions/Schedule Changes

  • “Let’s Make a Deal” aired reruns all week.
  • “The Price is Right” aired reruns all week.
  • “The Talk” aired for only 23 minutes on Thursday, July 29, 2021.
  • “The View” was preempted on Tuesday, July 27 for ABC News coverage of the congressional hearings on the January 6 Insurrection at the United States Capitol Building.