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Daytime Broadcast Ratings: ‘The Young and the Restless’ and ‘The Bold and the Beautiful’ Tops in Key Sales Demos

"The Young and the Restless" and "The Bold and the Beautiful" hit new heights, ranking as daytime's number one and two programs in the key sales demos, plus how did Meghan McCain's final week on "The View" perform?

Daytime Broadcast Ratings: ‘The Young and the Restless’ and ‘The Bold and the Beautiful’ Tops in Key Sales Demos

"The Young and the Restless" and "The Bold and the Beautiful" hit new heights, ranking as daytime's number one and two programs in the key sales demos, plus how did Meghan McCain's final week on "The View" perform?

During the week of August 2-6, 2021, CBS’ “The Young and the Restless” and “The Bold and the Beautiful” were daytime television’s top two shows in both Women 25-54 and Women 18-49, the all-important key sales demos that set advertising rates for daytime programming. In fact, both dramas attracted their largest overall audiences in over a year (since the week of April 20-24, 2020) when you exclude the week of February 8-12, 2021, when most shows were preempted by network coverage of The Second Impeachment Trial of President Donald J. Trump which aired from Tuesday-Friday that week.

Y&R” ranked number one in both Women 25-54 and Women 18-49 with a 0.70 and 0.48 rating, respectively, followed by “B&B” in second place in both demos with a 0.69 and 0.45 rating, respectively. In Total Viewers, just 239,000 viewers separated “Y&R” from the combined average of both half hours of audience leader “The Price is Right” which is in reruns. 

GMA3: What You Need to Know” fell below “The Talk” in Women 18-49 for what is likely the first time ever as the CBS chatfest hit a 0.23 rating in the demo while the news hour only had a 0.22 rating. The opposite was true for both shows in Women 25-54 which found “GMA3” with a 0.34 rating to “The Talk’s” 0.32.

Josh Swickard, Katelyn MacMullen, Chad Duell
Todd Wawrychuk/ABC; Lou Rocco/ABC | Josh Swickard, Katelyn MacMullen, Chad Duell (“General Hospital”), Meghan McCain (“The View”)

With its last week of originals for season 24, and Meghan McCain’s final week as a co-host, “The View” tied its week-ago Women 25-54 rating (0.50) while growing week-to-week in Women 18-49 (0.36 vs 0.35 rating). On her final episode (Friday, August 6), “The View” hit a 0.53 rating in Women 25-54 and a 0.36 rating in Women 18-49. In the latter demo, McCain’s last day was the third-highest out of the four shows Nielsen rated while in the former it was the second-highest for the week. The Tuesday, August 3 broadcast was retitled to “VIEW-ALT” and did not count into the show’s weekly average. Meanwhile, “General Hospital” remained steady in Women 18-49 week-to-week (0.32 rating) while growing in Women 25-54 (0.52 vs 0.51 rating).

NBC’s coverage of the 2020 Tokyo Olympic Games continued with “Days of our Lives,” “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” on hiatus. The shows returned to originals on Monday, August 9.

What follows is a breakdown of how the daytime shows performed for the week of August 2-6, 2021, sorted by Women 25-54 rating. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Week of August 2-6, 2021 Rankers

wdt_ID Show (Network) W25-54 RTG / Share W18-49 RTG / Share Household RTG / Share Total Viewers
1 1. The Young and the Restless (CBS) 0.70 / 9 0.48 / 8 2.4 / 10 3,523,000
2 2. The Bold and the Beautiful (CBS) 0.69 / 8 0.45 / 7 2.1 / 9 3,067,000
3 3. The Price is Right 2 (CBS) - R 0.67 / 9 0.44 / 7 2.6 / 12 3,969,000
4 4. The Price is Right 1 (CBS) - R 0.59 / 8 0.41 / 7 2.3 / 11 3,554,000
5 5. General Hospital (ABC) 0.52 / 6 0.32 / 5 1.5 / 6 2,098,000
6 6. The View (ABC) 0.50 / 7 0.36 / 6 1.7 / 8 2,359,000
7 7. Let’s Make a Deal 2 (CBS) - R 0.46 / 6 0.34 / 6 1.7 / 8 2,631,000
8 8. Let’s Make a Deal 1 (CBS) - R 0.37 / 5 0.28 / 5 1.5 / 7 2,242,000
9 9. GMA3: What You Need to Know (ABC) 0.34 / 4 0.22 / 3 1.0 / 4 1,430,000
10 10. The Talk (CBS) 0.32 / 4 0.23 / 4 0.9 / 4 1,232,000

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

  • “Let’s Make a Deal” aired reruns all week.
  • “The Price is Right” aired reruns all week.
  • “The View” was retitled to “VIEW-ALT” on Tuesday, August 3, and aired for just 53 minutes. The episode had a 0.35 rating in Women 25-54 and a 0.23 rating in Women 18-49.

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