THE NUMBERS
During the week of July 19-23, 2021, “The Price is Right” and “Let’s Make a Deal” returned to originals after airing repeats for the last couple of weeks. As a result, both half hours of “The Price is Right” continued to rank number one and number two, respectively, in households and total viewers, and “Let’s Make a Deal” performed stronger in the key sales demos.
In Women 25-54, the second half-hour of “The Price is Right” was number one with a 0.79 rating while the first half-hour was third with a 0.67 rating. In Women 18-49, the game show again placed first with a 0.50 rating for the second half-hour while the first half-hour ranked fourth with a 0.44 rating, beating “The Bold and the Beautiful” with its 0.42 rating.
“The Young and the Restless” remained tops among daytime dramas with a 0.71 rating in Women 25-54 and a 0.47 rating in Women 18-49. “B&B” followed with a 0.66 rating in Women 25-54 and the aforementioned 0.42 rating in Women 18-49. Both soaps fell a bit in Women 25-54 but improved their Women 18-49 numbers week-to-week.
In sixth place, “The View” tied “General Hospital” in Women 25-54, each with a 0.54 rating. In fact, this is the first time since the week of April 19-23, 2021 that the talk show has tied or beaten the soap in Women 25-54. In Total Viewers, “The View” gained 46,000 viewers week-to-week while “GH” gained just 19,000 viewers.
“Days of our Lives” remained relatively flat week-to-week, gaining just 2,000 viewers from the prior week while retaining its week-ago 0.43 rating in Women 25-54. The soap was down week-to-week in Women 18-49 (0.26 rating vs 0.28 rating).
What follows is a breakdown of how the daytime shows performed for the week of July 19-23, 2021, sorted by Women 25-54 rating. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Week of July 19-23, 2021 Rankers
| wdt_ID | Show (Network) | W25-54 Rating / Share | W18-49 Rating / Share | Household Rating / Share | Total Viewers |
|---|---|---|---|---|---|
| 1 | 1. The Price is Right 2 (CBS) | 0.79/10 | 0.50/8 | 2.8/13 | 4,212,000 |
| 2 | 2. The Young and the Restless (CBS) | 0.71/9 | 0.47/7 | 2.3/10 | 3,370,000 |
| 3 | 3. The Price is Right 1 (CBS) | 0.67/9 | 0.44/8 | 2.4/12 | 3,681,000 |
| 4 | 4. The Bold and the Beautiful (CBS) | 0.66/8 | 0.42/6 | 2.0/9 | 2,866,000 |
| 5 | 5. TODAY 3rd Hour (NBC) | 0.63 | 0.45 | N/A* | N/A* |
| 6 | 6. General Hospital (ABC) | 0.54/6 | 0.32/5 | 1.5/6 | 2,138,000 |
| 7 | 6. The View (ABC) | 0.54/7 | 0.37/6 | 1.6/8 | 2,312,000 |
| 8 | 8. TODAY with Hoda & Jenna (NBC) | 0.52 | 0.35 | N/A* | N/A* |
| 9 | 9. Let’s Make a Deal 2 (CBS) | 0.51/7 | 0.33/6 | 1.8/9 | 2,706,000 |
| 10 | 10. Let’s Make a Deal 1 (CBS) | 0.45/6 | 0.30/5 | 1.6/8 | 2,349,000 |
| 11 | 11. Days of our Lives (NBC) | 0.43/5 | 0.26/4 | 1.2/5 | 1,645,000 |
| 12 | 12. GMA3: What You Need to Know (ABC) | 0.42/5 | 0.28/4 | 1.0/5 | 1,570,000 |
| 13 | 13. The Talk (CBS) | 0.35/4 | 0.22/3 | 0.9/4 | 1,245,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “Days of our Lives” aired only four episodes (Monday through Thursday). The soap is on hiatus until Monday, August 9 so that NBC can broadcast the 2020 Tokyo Olympic Games.
