As the daytime drama continues its climb up the endangered species list, frustrated soap fans aren’t the only ones starting to panic. A recent report by TheWrap states that advertisers are beginning to grow concerned as well, preferring soap operas to the talk and game shows that are replacing them.

ABC’s first successful crime procedural in years enjoyed its highest rated episode ever with an appearance by daytime star Sarah Brown (Sandy Sommers, “The Bold and the Beautiful”).

Who hogged the most airtime in all of 2009? After years of coming in second to his female counterparts, did “General Hospital’s” Steve Burton edge out the competition in 2009?

After 72 years on air between radio and television, CBS’s “Guiding Light” will cease broadcasting on the CBS Television Network due to low ratings. Love may save the world, but apparently it wasn’t enough to save television’s longest running daytime drama. Even with having its name published in the Guinness World Record Book and winning three Daytime Emmy’s for Best Drama Series (the most recent being in 2007), “GL” found itself unable to withstand the mass exodus of viewers from the traditional daytime soap format in recent years.

Emmy Rossum went from “Law & Order” to “As The World Turns” (ex-Abigail Williams) and now is starring in “Dragonball,” the film adaptation to the popular “Dragonball” anime series.

Real-life couple Nadia Bjorlin and Brandon Beemer grace cover of Fixation Magazine’s August issue.

EXCLUSIVE: Soap Opera Network has learned the names of soap opera writers who declared “Financial Core” status to keep on working during the strike. By going “Fi-Core,” these writers can never be members of the WGA again but they continue to pay reduced union dues and the Guild is obligated to continue providing services such health insurance, pension and residuals. Though they can still work on Guild projects, Guild members will not be keen to hire them.

ABC, CBS, and NBC are not in the the mood to show you the fantasy of daytime drama on Christmas day. The networks have decided to ignore it’s female demographic, and go after the men and children in the house courtesy of Christmas specials and sports, sports and more sports.