Need To Know
- Ten weeks into the 2025-2026 television season, “The Bold and the Beautiful” was the top soap among Women 18-49 (0.26 rating) and Women 25-54 (0.38 rating), setting new season highs in both categories and among Total Viewers (2.667 million).
- Other shows setting season highs in various categories include both half hours of “The Price is Right,” “The Young and the Restless,” “The View” “TODAY 3rd Hour” and “TODAY with Jenna & Friends,” among others.
- “Beyond the Gates” set a new series low among Total Viewers (1.451 million) due to CBS factoring in the Wednesday, November 26 repeat broadcast (Episode #103) into the show’s weekly average.
As expected, NBC’s annual telecast of the “National Dog Show” was the most-watched and highest-rated daytime broadcast program during the week of November 24-28, 2025 with 12.8 million viewers tuning in, following the network’s telecast of the annual “Macy’s Day Thanksgiving Day Parade” (25.4 million). The special dedicated to awarding the best of the best among our furry friends was up +500,000 viewers over last year’s telecast and was virtually on par year over year among Women 18-49 (3.33 vs. 3.39) and Women 25-54 (3.55 vs. 3.66).
CBS
Hosted by Drew Carey, “The Price is Right” was once again the top regularly scheduled program with both half hours leading the way across the board. The second half-hour marked a new season high among Women 25-54 (0.59 rating) and Total Viewers (4.511 million), while the first half-hour set new highs among Women 18-49 (0.33 rating), Women 25-54 (0.56 rating) and Total Viewers (3.967 million).
Among the four network daytime dramas, “The Young and the Restless” marked a new season high among Total Viewers (2.977 million) and tied its season high among Women 25-54 (0.24 rating). Compared to one week earlier, the long-running soap opera was up +0.06 among Women 18-49 (0.24 rating vs. 0.18 rating). That said, “The Bold and the Beautiful” outranked its lead-in among Women 18-49 (0.26 rating vs. 0.24 rating) and Women 25-54 (0.38 rating vs. 0.36 rating), marking season highs for the half-hour soap opera, which also set a new season high among Total Viewers (2.667 million).
After last week’s season highs, “General Hospital” came down just a bit, falling behind “Beyond the Gates” among Women 18-49 (0.16 rating vs. 0.17 rating) and Women 25-54 (0.22 rating vs. 0.24 rating), with the ABC drama tied for second-to-last place among Women 18-49 and second to last among Women 25-54, only ahead of “GMA3” in both demographics.
While “Beyond the Gates” tied its season high among Women 18-49 and saw its best performance overall in six weeks (since the week of October 13-17, 2025), the CBS drama marked a new series low among Total Viewers due to the inclusion of its Wednesday, November 26 repeat broadcast of episode #103.
“TODAY 3rd Hour” (2.282 million) and “TODAY with Jenna & Friends” (1.677 million) both saw significant gains among Total Viewers, up +318,000 and +360,000, respectively, from one week earlier.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of November 24-28, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.
Note*: Figures under the 2024 column for “Beyond the Gates” are compared to the performance of the former time slot occupant, “The Talk.” “TODAY with Jenna & Friends” is compared with the performance of its predecessor, “TODAY with Hoda & Jenna.” “GMA3” is compared with its predecessor, “GMA3: What You Need to Know.”
Additionally, 2024 comparisons, particularly Households and Total Viewers, were unavailable to this publication for most daytime broadcast shows, unlessed stated otherwise, until at least February 2025. Further, starting with the 2025-2026 television season, ratings are based on Live+Same Day Big Data + Panel, while figures under the 2024 column are based on Nielsen Live+Same Day Panel-only data.
Week of November 24-28, 2025 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2024* |
|---|---|---|---|
| 1. National Dog Show (NBC) – S | 3.33 | N/A | 3.39 |
| 2. The Price is Right 2 (CBS) | 0.34 | 0.32 | 0.41 |
| 3. The Price is Right 1 (CBS) | 0.33 | 0.29 | 0.37 |
| 4. TODAY 3rd Hour (NBC) | 0.29 | 0.27 | 0.32 |
| 5. The Bold and the Beautiful (CBS) | 0.26 | 0.20 | 0.27 |
| — TODAY with Jenna & Friends (NBC) | 0.26 | 0.20 | 0.24* |
| 7. The View (ABC) | 0.24 | 0.23 | 0.22 |
| — The Young and the Restless (CBS) | 0.24 | 0.18 | 0.28 |
| 9. Let’s Make a Deal 2 (CBS) | 0.23 | 0.23 | 0.24 |
| 10. Let’s Make a Deal 1 (CBS) | 0.21 | 0.20 | 0.23 |
| 11. Beyond the Gates (CBS) | 0.17 | 0.14 | 0.18* |
| 12. General Hospital (ABC) | 0.16 | 0.19 | 0.20 |
| — NBC News Daily (NBC) | 0.16 | 0.14 | 0.17 |
| 14. GMA3 (ABC) | 0.11 | 0.16 | 0.13* |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2024* |
|---|---|---|---|
| 1. National Dog Show (NBC) – S | 3.55 | N/A | 3.66 |
| 2. The Price is Right 2 (CBS) | 0.59 | 0.52 | 0.58 |
| 3. The Price is Right 1 (CBS) | 0.56 | 0.49 | 0.52 |
| 4. TODAY 3rd Hour (NBC) | 0.43 | 0.39 | 0.52 |
| 5. The Bold and the Beautiful (CBS) | 0.38 | 0.34 | 0.44 |
| 6. TODAY with Jenna & Friends (NBC) | 0.37 | 0.29 | 0.40* |
| 7. The Young and the Restless (CBS) | 0.36 | 0.34 | 0.49 |
| — The View (ABC) | 0.36 | 0.34 | 0.33 |
| 9. Let’s Make a Deal 2 (CBS) | 0.35 | 0.37 | 0.34 |
| 10. Let’s Make a Deal 1 (CBS) | 0.29 | 0.34 | 0.33 |
| 11. Beyond the Gates (CBS) | 0.24 | 0.26 | 0.27* |
| — NBC News Daily (NBC) | 0.24 | 0.23 | 0.26 |
| 13. General Hospital (ABC) | 0.22 | 0.27 | 0.31 |
| 14. GMA3 (ABC) | 0.15 | 0.22 | 0.21* |
Households
| Rank / Show / Network | This Week | Last Week | 2024* |
|---|---|---|---|
| 1. National Dog Show (NBC) – S | N/A | N/A | N/A |
| 2. The Price is Right 2 (CBS) | 2.6 | 2.5 | N/A* |
| 3. The Price is Right 1 (CBS) | 2.3 | 2.3 | N/A* |
| 4. The Young and the Restless (CBS) | 1.9 | 1.9 | N/A* |
| 5. The Bold and the Beautiful (CBS) | 1.7 | 1.7 | N/A* |
| 6. The View (ABC) | 1.6 | 1.6 | 1.6 |
| 7. Let’s Make a Deal 2 (CBS) | 1.5 | 1.5 | N/A* |
| 8. TODAY 3rd Hour (NBC) | 1.4 | 1.3 | 1.4 |
| 9. Let’s Make a Deal 1 (CBS) | 1.3 | 1.3 | N/A* |
| 10. General Hospital (ABC) | 1.2 | 1.2 | N/A* |
| 11. TODAY with Jenna & Friends (NBC) | 1.0 | 0.8 | 1.0* |
| — Beyond the Gates (CBS) | 1.0 | 1.0 | 0.8* |
| 13. NBC News Daily (NBC) | 0.9 | 0.9 | 0.9 |
| 14. GMA3 (ABC) | 0.8 | 0.9 | N/A* |
Total Viewers (In Millions)
| Rank / Show / Network | This Week | Last Week | 2024* |
|---|---|---|---|
| 1. National Dog Show (NBC) – S | 12,800 | N/A | 12,200 |
| 2. The Price is Right 2 (CBS) | 4,511 | 4,197 | N/A* |
| 3. The Price is Right 1 (CBS) | 3,967 | 3,739 | N/A* |
| 4. The Young and the Restless (CBS) | 2,977 | 2,925 | N/A* |
| 5. The Bold and the Beautiful (CBS) | 2,667 | 2,617 | N/A* |
| 6. Let’s Make a Deal 2 (CBS) | 2,538 | 2,532 | N/A* |
| 7. The View (ABC) | 2,463 | 2,483 | 2,269 |
| 8. TODAY 3rd Hour (NBC) | 2,282 | 1,964 | 2,126 |
| 9. Let’s Make a Deal 1 (CBS) | 2,128 | 2,154 | N/A* |
| 10. General Hospital (ABC) | 1,872 | 1,933 | N/A* |
| 11. TODAY with Jenna & Friends (NBC) | 1,677 | 1,317 | 1,525* |
| 12. Beyond the Gates (CBS) | 1,451 | 1,614 | 1,223* |
| 13. NBC News Daily (NBC) | 1,365 | 1,320 | 1,283 |
| 14. GMA3 (ABC) | 1,298 | 1,447 | 1,326* |
Thanksgiving Day (Women 18-49 / Women 25-54)
| Show / Network | Women 18-49 Rating | Women 25-54 Rating | Duration |
|---|---|---|---|
| National Dog Show (NBC) – S | 3.33 | 3.55 | 120 |
| The Price is Right DAYTIME (CBS) – R | 0.19 | 0.28 | 60 |
| The Young and the Restless SP (CBS) – R | 0.12 | 0.14 | 60 |
| The Bold and the Beautiful SP (CBS) – R | 0.12 | 0.16 | 30 |
| Let’s Make a Deal DAYTIME (CBS) – R | 0.12 | 0.16 | 60 |
| The View SPCL (ABC) – R | 0.12 | 0.18 | 60 |
| GMA3 SP (ABC) – S | 0.12 | 0.15 | 60 |
| Beyond the Gates SP (CBS) – R | 0.10 | 0.11 | 60 |
| General Hospital SP (ABC) – R | 0.06 | 0.10 | 60 |
The numbers above are calculated using Live+Same Day, Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.
Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| P = Premiere | R = Repeat | S = Special |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)*
- On Thanksgiving Day (November 27, 2025), most daytime broadcast shows were designated as specials, with their performances not counted toward their weekly or season averages.
- “GMA3” was retitled to “GMA3-ABC” on Monday, November 24 due to an ABC News special report on James Comey’s and Letitia James’ charges being dismissed. Additionally, on Wednesday, November 26 and Thursday, November 27, the program was coded as specials due to Thanksgiving. On Friday, the program was preempted for sports coverage on ABC. As a result, the program’s weekly average is based on one day (Tuesday).
- “NBC News Daily” was preempted on Thursday, November 27 due to NBC’s annual broadcast of “The Macy’s Thanksgiving Day Parade.” Meanwhile, on Friday, November 28, the program was retitled to “NBC News Daily-ND.” The program’s weekly average is based on three days (Monday through Wednesday).
- “TODAY 3rd Hour” was preempted on Thursday, November 27 due to NBC’s annual broadcast of “The Macy’s Thanksgiving Day Parade.” The program’s weekly average is based on four days (Monday through Wednesday, and Friday).
- “TODAY with Jenna & Friends” was preempted on Thursday, November 27 due to NBC’s annual broadcast of “The Macy’s Thanksgiving Day Parade.” The program’s weekly average is based on three days (Tuesday, Wednesday and Friday).