Daytime Broadcast Ratings for the Week of November 29-December 3, 2021: ‘Days of our Lives’ Hits a Season High in Total Viewers

THE NUMBERS

One week after hitting season highs in both Women 18-49 and Women 25-54 rating, “Days of our Lives” fell slightly in both demographics. The soap did, however, manage to hit a season high in Total Viewers with an average of 1.716 million viewers tuning in during the week of November 29-December 3, 2021. That was an increase of +22,000 viewers compared to last week. In fact, the soap was up over its year ago performance in Total Viewers (+32,000), marking the first time since mid-October the soap has outperformed its numbers compared to the same week last year.

“The Young and the Restless” and both half hours of “The Price is Right” hit season lows in both Women 18-49 and Women 25-54 rating. In Total Viewers, the second half-hour of “The Price is Right” reached a season low with just 4.297 million viewers tuning in while “Y&R” hit a season low with just 3.409 million viewers. The previous low for the soap was during the week of November 1-5, 2021 when just 3.414 million viewers were watching what was happening in Genoa City. “Y&R” remains on the plus side compared to the same week last year in Total Viewers (+236,000) and in Households (+0.1).

Hitting a season low one week earlier in Women 25-54 rating, “The Bold and the Beautiful” was up slightly in the demo (+0.01). Compared to the same week last year, “B&B” was also up +183,000 viewers with 2.870 million viewers tuned in this year. The soap was also up in Households (+0.1) compared to last year.

Up slightly in Women 18-49 compared to its performance one week earlier (+0.01; 0.34 rating), “General Hospital” saw its first year to year loss so far this season in Total Viewers. The soap was down -109,000 viewers compared to its year ago performance.

For the second week in a row, “The Talk” tied its season low in Women 25-54 rating, and nearly hit a new season low in Total Viewers. Just 1.394 million viewers watched the Akbar Gbajabiamila, Jerry O’Connell, Amanda Kloots, Natalie Morales and Sheryl Underwood hosted talk show last week. Despite the dip, the talk show managed to break the tie it had with “GMA3: What You Need to Know” for last place in Women 25-54 rating. The CBS talker moved up to 12th place for the season with its 0.34 rating in the demo while the ABC News program now holds 13th place all to itself with a 0.33 rating. Both shows are tied for last place in Women 18-49, however, each with a 0.23 rating.

What follows is a breakdown of how the daytime broadcast shows performed for the week of November 29-December 3, 2021 in Women 25-54 rating, Women 18-49 rating, Households and Total Viewers, including a look at their performance in 2020 and 2019, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Note: Households and Total Viewers for “TOD2AY 3rd Hour” and “TODAY with Hoda & Jenna” are now added. Rankings have been updated to reflect changes.

Week of November 29-December 3, 2021 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	Two Years Ago
1. TODAY 3rd Hour (NBC)	0.42	0.53	0.46	0.59
1. The Price is Right 2 (CBS)	0.42	0.52	0.57	0.56
3. The Price is Right 1 (CBS)	0.38	0.47	0.50	0.48
3. The Young and the Restless (CBS)	0.38	0.39	0.41	0.52
5. Let’s Make a Deal 2 (CBS)	0.34	0.41	0.43	0.42
5. The View (ABC)	0.34	0.39	0.36	0.37
5. General Hospital (ABC)	0.34	0.33	0.37	0.45
8. The Bold and the Beautiful (CBS)	0.32	0.32	0.34	0.45
9. Let’s Make a Deal 1 (CBS)	0.31	0.34	0.34	0.36
10. TODAY with Hoda & Jenna (NBC)	0.30	0.43	0.31	0.48
11. Days of our Lives (NBC)	0.26	0.29	0.31	0.39
12. GMA3: What You Need to Know (ABC)	0.23	0.26	0.29	0.28
13. The Talk (CBS)	0.22	0.21	0.23	0.34

_{^{Source: Nielsen}}

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	Two Years Ago
1. The Price is Right 2 (CBS)	0.64	0.72	0.86	0.83
2. TODAY 3rd Hour (NBC)	0.60	0.76	0.69	0.85
2. The Young and the Restless (CBS)	0.60	0.63	0.67	0.78
4. The Price is Right 1 (CBS)	0.58	0.68	0.76	0.73
5. General Hospital (ABC)	0.52	0.54	0.64	0.69
5. The Bold and the Beautiful (CBS)	0.52	0.51	0.57	0.70
7. Let’s Make a Deal 2 (CBS)	0.51	0.55	0.59	0.62
8. The View (ABC)	0.47	0.53	0.58	0.57
9. Let’s Make a Deal 1 (CBS)	0.46	0.46	0.49	0.55
10. TODAY with Hoda & Jenna (NBC)	0.44	0.62	0.49	0.68
11. Days of our Lives (NBC)	0.38	0.40	0.45	0.60
12. The Talk (CBS)	0.32	0.31	0.36	0.49
13. GMA3: What You Need to Know (ABC)	0.31	0.34	0.45	0.40

^{_{Source: Nielsen}}

Households

Rank / Show / Network	This Week	Last Week	Last Year	Two Years Ago
1. The Price is Right 2 (CBS)	2.7	2.9	3.1	3.4
2. The Price is Right 1 (CBS)	2.5	2.5	2.8	3.0
3. The Young and the Restless (CBS)	2.3	2.3	2.2	2.7
4. The Bold and the Beautiful (CBS)	2.0	2.0	1.9	2.2
5. Let’s Make a Deal 2 (CBS)	1.8	1.9	2.0	2.2
6. The View (ABC)	1.7	1.6	2.2	1.9
7. Let’s Make a Deal 1 (CBS)	1.6	1.6	1.7	2.0
7. TODAY 3rd Hour (NBC)	1.6	N/A	1.7	2.0
9. General Hospital (ABC)	1.5	1.5	1.6	1.6
10. Days of our Lives (NBC)	1.2	1.2	1.2	1.4
10. TODAY with Hoda & Jenna (NBC)	1.2	N/A	1.2	1.4
12. GMA3: What You Need to Know (ABC)	1.1	1.1	1.3	1.1
13. The Talk (CBS)	1.0	0.9	1.0	1.5

^{_{Source: Nielsen}}

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	Two Years Ago
1. The Price is Right 2 (CBS)	4,297,000	4,506,000	4,755,000	4,781,000
2. The Price is Right 1 (CBS)	3,871,000	4,006,000	4,234,000	4,246,000
3. The Young and the Restless (CBS)	3,409,000	3,506,000	3,173,000	3,684,000
4. The Bold and the Beautiful (CBS)	2,870,000	2,937,000	2,687,000	2,884,000
5. Let’s Make a Deal 2 (CBS)	2,866,000	2,883,000	3,094,000	3,049,000
6. Let’s Make a Deal 1 (CBS)	2,479,000	2,421,000	2,585,000	2,637,000
7. The View (ABC)	2,348,000	2,339,000	2,904,000	2,459,000
8. TODAY 3rd Hour (NBC)	2,224,000	N/A	2,366,000	2,659,000
9. General Hospital (ABC)	2,132,000	2,226,000	2,241,000	2,153,000
10. TODAY with Hoda & Jenna (NBC)	1,717,000	N/A	1,668,000	1,879,000
11. Days of our Lives (NBC)	1,716,000	1,694,000	1,684,000	1,857,000
12. GMA3: What You Need to Know (ABC)	1,552,000	1,644,000	1,799,000	1,432,000
13. The Talk (CBS)	1,394,000	1,441,000	1,436,000	1,955,000

_{^{Source: Nielsen}}

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

“The Bold and the Beautiful” aired for just 7 minutes on Thursday, December 2
“Days of our Lives” aired for just 37 minutes on Thursday, December 2.
“General Hospital” aired for just 47 minutes on Thursday, December 2.
“GMA3: What You Need to Know” aired for just 39 minutes on Thursday, December 2.
“TODAY 3rd Hour” figures are based on a four-day average consisting Tuesday, November 30; Wednesday, December 1; Thursday, December 2; and Friday, December 3. On Monday, November 29 the show was retitled “TODAY 3rd Hour-ALT or “TODAY 3rd Hour-NBC.” Its numbers did not count and will not be included in the show’s season average. The 11/29 episode averaged a 0.51 in Women 18-49 and a 0.73 in Women 25-54, and aired for just 28 minutes.
“TODAY with Hoda & Jenna” figures are based on a three-day average consisting of Tuesday, November 30; Wednesday, December 1; and Friday, December 3. On Monday, November 29 and Thursday, December 2 the show was retitled “TODAY with Hoda & Jenna-HJ.” Its numbers did not count and will not be included in the show’s season average. The 11/29 episode averaged a 0.37 in Women 18-49 and a 0.58 in Women 25-54. The 12/2 episode averaged a 0.33 in Women 18-49 and a 0.49 in Women 25-54 for an average of 0.35 in W18-49 and 0.53 in W254-54.
“The View” aired for just 39 minutes on Thursday, December 2.