THE NUMBERS
Thanksgiving has come and gone but in its wake, it surprisingly left most daytime shows up in Total Viewers and the all-important sales demos during the week of November 22-26, 2021, albeit most shows were rated on an abbreviated schedule due to preemptions. In fact, some shows even saw major improvement compared to their performance on the comparable week last year, particularly “The Young and the Restless,” “The Bold and the Beautiful” and “General Hospital.”
Gaining the most viewers year over year of the three soaps, “Y&R” was up +423,000 viewers while “B&B” was up +399,000 viewers. While no slouch, “GH” saw a much smaller bump, up +86,000 viewers. Outside of the three daytime dramas, only “The Talk” saw an increase compared to last year in viewers (+10,000).
Surging week to week and year to year, “TODAY 3rd Hour” topped daytime broadcast in both Women 25-54 and Women 18-49 rating among all regularly scheduled programming. However, it ranked below NBC’s annual broadcast of “The Macy’s Thanksgiving Day Parade” (6.44 rating in Women 18-49; 7.49 rating in Women 25-54) and “The National Dog Show” (3.27 rating in Women 18-49; 3.63 in Women 25-54) in both viewers and the key demos. The Thanksgiving traditions ranked first and second in all key categories. “TODAY with Hoda & Jenna” also surged week to week and year to year, topping all daytime broadcast shows outside of “TODAY 3rd Hour” and both half hours of “The Price is Right” in Women 18-49 rating. In Women 25-54, “TODAY with Hoda & Jenna” again beat out all other daytime broadcast shows outside of the aforementioned programming and “The Young and the Restless.”
Note: Households and Total Viewers for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” were not available at press time. Numbers will be updated as soon as they become available which might impact the rankings shown below.
Speaking of “The Price is Right,” both half hours hit season highs last week in Women 18-49 rating. Also hitting a season high in the demo was “The View” (0.39 rating), “Days of our Lives” (0.29 rating), and the second half-hour of “Let’s Make a Deal” (0.41 rating). “GMA3: What You Need to Know” tied its season high (0.26 rating).
Meanwhile, in Women 25-54, “The Bold and the Beautiful” hit a season low (0.51 rating) and so did “The Talk” (0.31 rating). The first half-hour of “The Price is Right” tied its season high (0.68 rating) while both “The View” (0.53) and “Days of our Lives” (0.40 rating) again hit a season high. With its 0.55 rating, the second half hour of “Let’s Make a Deal” is the only other daytime broadcast series to hit a season high in Women 25-54.
What follows is a breakdown of how the daytime broadcast shows performed for the week of November 22-26, 2021 in Women 25-54 rating, Women 18-49 rating, Households and Total Viewers, including a look at their performance in 2020 and 2019, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Week of November 22-26, 2021 Rankers
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 |
|---|---|---|---|---|
| 1. Macy’s Thanksgiving Day Parade (NBC) | 7.49 | N/A | 7.86 | N/A |
| 2. The National Dog Show (NBC) | 3.63 | N/A | 4.22 | N/A |
| 3. TODAY 3rd Hour (NBC) | 0.76 | 0.60 | 0.74 | 0.92 |
| 4. The Price is Right 2 (CBS) | 0.72 | 0.89 | 0.89 | 0.85 |
| 5. The Price is Right 1 (CBS) | 0.68 | 0.60 | 0.81 | 0.76 |
| 6. The Young and the Restless (CBS) | 0.63 | 0.67 | 0.67 | 0.75 |
| 7. TODAY with Hoda & Jenna (NBC) | 0.62 | 0.48 | 0.55 | 0.67 |
| 8. Let’s Make a Deal 2 (CBS) | 0.55 | 0.49 | 0.68 | 0.59 |
| 9. General Hospital (ABC) | 0.54 | 0.49 | 0.61 | 0.75 |
| 10. The View (ABC) | 0.53 | 0.43 | 0.60 | 0.60 |
| 11. The Bold and the Beautiful (CBS) | 0.51 | 0.55 | 0.55 | 0.73 |
| 12. Let’s Make a Deal 1 (CBS) | 0.46 | 0.41 | 0.54 | 0.52 |
| 13. Days of our Lives (NBC) | 0.40 | 0.37 | 0.44 | 0.60 |
| 14. GMA3: What You Need to Know (ABC) | 0.34 | 0.29 | 0.46 | 0.48 |
| 15. The Talk (CBS) | 0.31 | 0.35 | 0.41 | 0.48 |
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 |
|---|---|---|---|---|
| 1. Macy’s Thanksgiving Day Parade (NBC) | 6.44 | N/A | 6.70 | N/A |
| 2. The National Dog Show (NBC) | 3.27 | N/A | 3.65 | N/A |
| 3. TODAY 3rd Hour (NBC) | 0.53 | 0.43 | 0.47 | 0.62 |
| 4. The Price is Right 2 (CBS) | 0.52 | 0.44 | 0.61 | 0.59 |
| 5. The Price is Right 1 (CBS) | 0.47 | 0.39 | 0.56 | 0.53 |
| 6. TODAY with Hoda & Jenna (NBC) | 0.43 | 0.34 | 0.35 | 0.41 |
| 7. Let’s Make a Deal 2 (CBS) | 0.41 | 0.33 | 0.48 | 0.41 |
| 8. The Young and the Restless (CBS) | 0.39 | 0.41 | 0.41 | 0.47 |
| 8. The View (ABC) | 0.39 | 0.32 | 0.38 | 0.41 |
| 10. Let’s Make a Deal 1 (CBS) | 0.34 | 0.28 | 0.38 | 0.36 |
| 11. General Hospital (ABC) | 0.33 | 0.31 | 0.41 | 0.47 |
| 12. The Bold and the Beautiful (CBS) | 0.32 | 0.33 | 0.30 | 0.47 |
| 13. Days of our Lives (NBC) | 0.29 | 0.28 | 0.31 | 0.40 |
| 14. GMA3: What You Need to Know (ABC) | 0.26 | 0.22 | 0.29 | 0.31 |
| 15. The Talk (CBS) | 0.21 | 0.26 | 0.24 | 0.32 |
Households
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 |
|---|---|---|---|---|
| 1. Macy’s Thanksgiving Day Parade (NBC) | N/A | N/A | 10.4 | N/A |
| 2. The National Dog Show (NBC) | N/A | N/A | 5.6 | N/A |
| 3. The Price is Right 2 (CBS) | 2.9 | 2.8 | 3.2 | 3.5 |
| 4. The Price is Right 1 (CBS) | 2.5 | 2.5 | 2.9 | 3.1 |
| 5. The Young and the Restless (CBS) | 2.3 | 2.3 | 2.2 | 2.7 |
| 6. The Bold and the Beautiful (CBS) | 2.0 | 2.0 | 1.9 | 2.3 |
| 7. Let’s Make a Deal 2 (CBS) | 1.9 | 1.8 | 2.1 | 2.2 |
| 8. The View (ABC) | 1.6 | 1.6 | 2.2 | 2.0 |
| 8. Let’s Make a Deal 1 (CBS) | 1.6 | 1.6 | 1.8 | 1.9 |
| 10. General Hospital (ABC) | 1.5 | 1.5 | 1.5 | 1.6 |
| 11. Days of our Lives (NBC) | 1.2 | 1.1 | 1.2 | 1.4 |
| 12. GMA3: What You Need to Know (ABC) | 1.1 | 1.0 | 1.2 | 1.2 |
| 13. The Talk (CBS) | 0.9 | 1.0 | 1.0 | 1.5 |
| -. TODAY 3rd Hour (NBC) | N/A | 1.5 | 1.8 | 2.1 |
| -. TODAY with Hoda & Jenna (NBC) | N/A | 1.1 | 1.3 | 1.5 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 |
|---|---|---|---|---|
| 1. Macy’s Thanksgiving Day Parade (NBC) | 22,050,000 | N/A | 21,980,000 | N/A |
| 2. The National Dog Show (NBC) | 11,360,000 | N/A | 12,267,000 | N/A |
| 3. The Price is Right 2 (CBS) | 4,506,000 | 4,308,000 | 4,828,000 | 4,939,000 |
| 4. The Price is Right 1 (CBS) | 4,006,000 | 3,833,000 | 4,496,000 | 4,349,000 |
| 5. The Young and the Restless (CBS) | 3,506,000 | 3,420,000 | 3,083,000 | 3,673,000 |
| 6. The Bold and the Beautiful (CBS) | 2,937,000 | 2,853,000 | 2,538,000 | 3,187,000 |
| 7. Let’s Make a Deal 2 (CBS) | 2,883,000 | 2,798,000 | 3,241,000 | 29,780,000 |
| 8. Let’s Make a Deal 1 (CBS) | 2,421,000 | 2,399,000 | 2,606,000 | 2,622,000 |
| 9. The View (ABC) | 2,339,000 | 2,284,000 | 2,909,000 | 2,561,000 |
| 10. General Hospital (ABC) | 2,226,000 | 2,103,000 | 2,140,000 | 2,221,000 |
| 11. Days of our Lives (NBC) | 1,694,000 | 1,634,000 | 1,733,000 | 1,893,000 |
| 12. GMA3: What You Need to Know (ABC) | 1,644,000 | 1,502,000 | 1,679,000 | 1,587,000 |
| 13. The Talk (CBS) | 1,441,000 | 1,421,000 | 1,431,000 | 2,069,000 |
| -. TODAY 3rd Hour (NBC) | N/A | 2,120,000 | 2,548,000 | 2,870,000 |
| -. TODAY with Hoda & Jenna (NBC) | N/A | 1,555,000 | 1,849,000 | 2,031,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” figures are based on a three-day average consisting of Monday, November 22; Tuesday, November 23; and Wednesday, November 24. The Thursday, November 25 repeat episode, which was retitled “BOLD & BEAUTFL-SP” averaged a 0.21 rating in Women 18-49 and a 0.25 rating in Women 25-54, was classified as a special. It did not count and will not be factored into the show’s season average. The show aired for just 16 minutes on Wednesday, November 24.
- “Days of our Lives” figures are based on a four-day average consisting of Monday, November 22; Tuesday, November 23; Wednesday, November 24; and Friday, November 26. “The Macy’s Thanksgiving Day Parade” and “The National Dog Show” aired on NBC on Thursday, November 25. The show aired for just 33 minutes on Wednesday, November 24.
- “General Hospital” figures are based on a three-day average consisting of Monday, November 22; Tuesday, November 23; and Wednesday, November 24. The Thursday, November 25 repeat episode, which averaged a 0.13 rating in Women 18-49 and a 0.17 rating in Women 25-54, was classified as a special. It did not count and will not be factored into the show’s season average. The show aired for just 42 minutes on Tuesday, November 23.
- “GMA3: What You Need to Know” figures are based on a four-day average consisting of Monday, November 22; Tuesday, November 23; Wednesday, November 24; and Thursday, November 25. The latter episode averaged a 0.21 rating in Women 18-49 and a 0.27 in Women 25-54, which brought down the show’s overall average for the week. It’s figures is factored into the show’s season average.
- “Let’s Make a Deal” figures are based on a three-day average consisting of Monday, November 22; Tuesday, November 23; and Wednesday, November 24. The show did not air on Thursday, November 25 or Friday, November 26.
- “The Price is Right” figures are based on a three-day average consisting of Monday, November 22; Tuesday, November 23; and Wednesday, November 24. The second half-hour aired for just 16 minutes on Wednesday, November 24. The Friday, November 26 episode, which was retitled as “PRICE IS RIGHT-SP-DAYTIME” averaged a 0.49 rating in Women 18-49 and a 0.73 rating in Women 25-54, was classified as a special. It did not count and will not be factored into the show’s season average.
- “TODAY 3rd Hour” figures are based on a four-day average consisting of Monday, November 22; Tuesday, November 23; Wednesday, November 24; and Friday, November 26. “The Macy’s Thanksgiving Day Parade” and “The National Dog Show” aired on NBC on Thursday, November 25.
- “TODAY with Hoda & Jenna” figures are based on a four-day average consisting of Monday, November 22; Tuesday, November 23; Wednesday, November 24; and Friday, November 26. “The Macy’s Thanksgiving Day Parade” and “The National Dog Show” aired on NBC on Thursday, November 25.
- “The View” figures are based on a three-day average consisting of Monday, November 22; Tuesday, November 23; and Wednesday, November 24. The Thursday, November 25 repeat episode, which averaged a 0.17 rating in Women 18-49 and a 0.23 rating in Women 25-54, was retitled to “VIEW-ALT” or “VIEW-ABC.” It did not count and will not be factored into the show’s season average.
- “The Talk” figures are based on a three-day average consisting of Monday, November 22; Tuesday, November 23; and Wednesday, November 24. The Thursday, November 25 repeat episode, which was retitled “TALK, THE-SP” averaged a 0.13 rating in Women 18-49 and a 0.17 rating in Women 25-54, was classified as a special. It did not count and will not be factored into the show’s season average.
- “The Young and the Restless” figures are based on a three-day average consisting of Monday, November 22; Tuesday, November 23; and Wednesday, November 24. The Thursday, November 25 repeat episode, which was retitled “YOUNG AND THE RESTLE” averaged a 0.31 rating in Women 18-49 and a 0.42 rating in Women 25-54, was classified as a special. It did not count and will not be factored into the show’s season average.
