‘B&B’ Ranks #1 in W25-54 For the First Time Ever, Retains #1 in W18-49

Jacqueline MacInnes Wood, Scott Clifton, Annika Noelle, The Bold an the Beautiful
Jacqueline MacInnes Wood, Scott Clifton, Annika Noelle ("The Bold and the Beautiful")
Gilles Toucas Photography

For the first time ever, CBS’ “The Bold and the Beautiful” ranked number one in the all-important Women 25-54 demographic, beating all other daytime dramas, including perennial number one “The Young and the Restless,” talk shows and game shows on broadcast television. The soap also retained its number one ranking in Women 18-49 viewers for the second straight week. This marks the first time the soap has ranked number one in both demographics.

During the week of August 5, “B&B” ranked number one with a 0.9 rating in W25-54 with an average of 3.38 million total viewers tuning in. This was the show’s largest overall audience since the week of April 22-26, 2019. The soap was flat year-to-year in total viewers. In Women 18-49, “B&B” dominated with 334,000 viewers in the demo, beating its closest competitor by 20,000 viewers (334,000 for “B&B” compared to 314,000 for “Y&R”).

“B&B” ranked number one in Women 18-49 for the first time in its 32+ year history during the week of July 29, 2019 through August 2, 2019, when it topped the chart with 327,000 viewers in the demo compared to “Y&R’s” 315,000. The two tied in demo ranking, however, with a 0.5 rating. In Women 25-54 rating, both soaps tied for #1 with a 0.8 rating (0.84 for “Y&R” and 0.83 for “B&B”).

The show’s ratings can be attributed to growing interest in the revelation that Steffy’s (Jacqueline MacInnes Wood) adopted baby, Phoebe, is actually Hope’s (Annika Noelle) biological child, Beth, who she was led to believe had died while giving birth.

“The Bold and the Beautiful” premiered March 23, 1987, and was co-created by William J. Bell and Lee Phillip Bell. Bradley P. Bell is the head writer and executive producer.

For a complete breakdown of all daytime drama ratings (for the week of July 29, 2019), click here.