CBS has renewed its entire daytime lineup consisting of “Let’s Make a Deal,” “The Price is Right,” “The Young and the Restless,” “The Bold and the Beautiful” and “The Talk” through the 2016-17 television season, the network announced today.
While the “The Price is Right” and “The Young and the Restless” were already renewed through 2016-17 in January 2014, the rest of the lineup had previously been given year-to-year renewals. Today’s announcement highlights “The Bold and the Beautiful” receiving a two-year pickup that will keep the soap on the network through the 2017-18 television season.
“Each year, CBS Daytime produces more than 1,000 episodes of programming – the most for any broadcast network – which is only possible due to the incredible passion of the industry’s best creative talent, both in front of and behind the camera,” said Angelica McDaniel, Executive Vice President, Daytime Programs and Syndicated Program Development, CBS Entertainment and CBS Television Distribution. “Our loyal audience has made CBS Daytime the #1 daily destination for millions of viewers and we thank them for contributing to this phenomenal success. Next year will be even bigger and bolder!”
For the season, CBS Daytime is up 2% over the year ago in Total Viewers.
“Y&R” is averaging 5.28 million viewers, up +1% from last season. The soap has stood as the most watched drama for 27 consecutive years.
Averaging 3.94 million viewers for the season, “B&B” remains the most watched daytime serial in the world.
“Let’s Make a Deal,” which is broken up into two separate programs ratings wise will return for its eighth season. “Deal 1” is averaging 3.33 million viewers, up +3% from last season, while “Deal 2” is averaging 3.72 million viewers, up +2%. The show is produced by FremantleMedia North America.
Now in its 44th season, “The Price is Right,” which is also broken up into two separate programs ratings wise, is currently averaging 5.13 million viewers (up +4%) for “Price 1” and 5.88 million viewers (up +3%) for “Price 2.” The show remains the most watched in daytime overall.
In its sixth season, “The Talk” is currently averaging 2.77 million viewers, up +2% from last year, while remaining even in women 25-54 (1.0/6) and women 18-49 (0.7/5).
CBS is celebrating daytime with the recent launch of its #NSFD (Not Safe for Daytime) campaign which highlights edgy new material available on its YouTube channel that helps promote several of its top talents in original skits, pop culture parodies and viral video spoofs.