CBS Daytime Posts Solid Ratings Growth During February Sweeps Ratings Period

CBS Broadcasting, Inc.

In a press release issued by CBS, the network is touting the ongoing solid performance of its daytime lineup consisting of “The Bold and the Beautiful,” “The Young and the Restless,” “Let’s Make a Deal,” “The Price is Right” and “The Talk.” During the 2013 February Sweeps ratings period, each series increased in Total Viewers, as well as in the various women demographics from their same performance during the February 2012 Sweeps ratings period.

Sony Pictures Television
Sony Pictures Television

See full press release below:

via Press Release

CBS’s daytime lineup posted February-to-February growth in viewers and/or demos, according to Nielsen live plus same day ratings for the February 2013 sweep.

THE BOLD AND THE BEAUTIFUL was up +11% in viewers (3.59m from. 3.23m), +7% in women 25-54 (1.6/09 from 1.5/09), +9% in women 18-49 (1.2/07 from 1.1/07) and +20% in women 18-34 (0.6/4 from 0.5/03).


THE YOUNG AND THE RESTLESS up +1% in viewers (4.69m from 4.65m) and +17% in women 18-34 (0.70/4 from 0.6/04).

THE TALK, network television’s fastest-growing daytime talk show, was up +8% in viewers (2.47m from 2.27m), marking its largest February sweep audience and matched its best women 25-54 rating (1.1/06).

LET’S MAKE A DEAL 1 was up +17% in viewers (3.00m from 2.57m), +11% in women 25-54 (1.0/06 from 0.9/06) and +14% in women 18-49 (0.8/06 from 0.7/05). LET’S MAKE A DEAL 2 was up +12% in viewers (3.43m from 3.07m), +10% in women 25-54 (1.1/07 from 1.0/06), +13% in women 18-49 (0.9/06 from 0.8/05) and +20% in women 18-34 (0.6/04 from 0.5/04).

THE PRICE IS RIGHT 1 was up +9% in viewers (4.82m from 4.43m), +17% in women 25-54 (1.4/08 from 1.2/08) and +11% in women 25-54 (1.0/07 from 0.9/06). THE PRICE IS RIGHT 2 was up +9% in viewers (5.75m from 5.27m), +14% in women 25-54 (1.6/10 from 1.4/09) and +20% in women 18-49 (1.2/08 from 1.0/07).

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