Hoover Becomes First Major Advertiser to Pull Ads from ABC in Wake of Soap Cancellations

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Hoover Becomes First Major Advertiser to Pull Ads from ABC in Wake of Soap Cancellations

By Errol Lewis Leave A Comment
Hoover Becomes First Major Advertiser to Pull Ads from ABC in Wake of Soap Cancellations

People seem to think that boycotting ABC, sending soap to networks headquarters in New York and Los Angeles, etc will get ABC to change their minds about canceling the soaps. Unless you want the FBI on your butt, you will do no such thing. You watched enough soaps over the years to find a more constructive manner in dealing with this. Calling is a waste of time and energy as the network is deleting your messages and changing telephone #'s for their employees as fast as you hit a key stroke on your keyboard (for many, that isn't fast enough). Tuning out only gives you less time to tune in. If you find yourself seeking input from the 2-3 people that "boycotted" outside of "The Early Show" studios after "Guiding Light" and "As The World Turns" got canceled, you'll come across as much of a loon as you've been deemed to be for watching soap operas (apologies to those who did that boycott – no offense was intended).

So ask yourself, what can you do to save your soaps?

Today, on their Facebook page, the Hoover company announced plans to pull all advertising from the ABC Television Network in the wake of the networks plans of canceling "All My Children" and "One Life to Live." The company expects to have all of their ads pulled from the network by Friday, April 22. In addition, they have set up a form of communication for fans of the canceled programs to the network honchos that canceled them. If you are a soap fan, in order to show your support, go out and buy a Hoover vacuum.

To all the loyal ABC soap fans,

I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.

In fact, we will discontinue our advertising with ABC this Friday, 4/22. We're making every attempt to pull our spots from these programs sooner.

Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, [email protected], to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at [email protected], and we’ll get every, single last one of them to ABC.

We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.

Thank you for standing up for what matters to you! We need more of that in this world.


Brian Kirkendall

Vice President of Marketing


  • All My Children
  • One Life to Live
  • Hoover