Ratings: Y&R/B&B/GH Down in Total Viewers

103

Ratings Report for the Week of April 24-28, 2017

NOTE: Please do not copy and paste the entire .  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,348,000 (-107,000/-532,000)
2. B&B 3,556,000 (-55,000/-269,000)
3. GH 2,400,000 (-67,000/-403,000)
4. DAYS 2,062,000 (+10,000/-137,000)

Households
1. Y&R 3.15/11 (-.08/-.31)
2. B&B 2.58/9 (-.03/-.17)
3. GH 1.81/6 (-.02/-.29)
4. DAYS 1.54/5 (-.01/-.14) <—— ties low *

* Rounded to 1.5

Women 18-49 Viewers
1. Y&R 550,000 (+11,000/-94,000)
2. B&B 451,000 (+1,000/-123,000)
3. GH 418,000 (-12,000/-55,000)
4. DAYS 320,000 (-9,000/-76,000)

Women 18-49 Rating
1. Y&R 0.85/7 (+.02/-.16)
2. B&B 0.7/6 (same/-.2) <—— ties low (9th straight week)
3. GH 0.65/5 (-.01/-.09)
4. DAYS 0.5/4 (-.01/-.12) <—— ties low (6th straight week)

Women 18-34 Viewers
1. Y&R 139,000 (+24,000/-41,000)
2. B&B 117,000 (+19,000/-45,000)
3. GH 106,000 (-5,000/-19,000)
4. DAYS 65,000 (-5,000/-29,000) <—— new low *

Previous low: 66,000 (April 10-14, 2017)

Women 18-34 Rating
1. Y&R 0.4 (+.07/-.13)
2. B&B 0.34 (+.06/-.14) <—— ties low (4th straight week) *
3. GH 0.31 (-.01/-.06) <—— ties low (16th straight week) *
4. DAYS 0.19 (-.01/-.09) <—— ties low (8th straight week) **

* Rounded to 0.3
** Rounded to 0.2

Women 25-54 Viewers
1. Y&R 842,000 (+15,000/-84,000)
2. B&B 694,000 (-12,000/-137,000)
3. GH 569,000 (-30,000/-54,000)
4. DAYS 428,000 (+5,000/-68,000)

Women 25-54 Rating
1. Y&R 1.38 (+.02/-.16)
2. B&B 1.14 (-.02/-.14)
3. GH 0.93 (-.05/-.1)
4. DAYS 0.7 (+.01/-.12)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.64/3,614,000
Tuesday: 2.63/3,621,000
Wednesday: 2.67/3,645,000
Thursday: 2.45/3,454,000
Friday: 2.49/3,447,000

DAYS
Monday: 1.59/2,151,000
Tuesday: 1.51/2,019,000
Wednesday: 1.60/2,143,000
Thursday: 1.53/2,044,000
Friday: 1.45/1,953,000

GH
Monday: 1.85/2,411,000
Tuesday: 1.84/2,467,000
Wednesday: 1.85/2,451,000
Thursday: 1.79/2,396,000
Friday: 1.73/2,274,000

Y&R
Monday: 3.21/4,399,000
Tuesday: 3.18/4,297,000
Wednesday: 3.22/4,462,000
Thursday: 3.12/4,416,000
Friday: 3.02/4,166,000

Ratings Archive

 

 

  • Happy Accidents
  • Happy Accidents

    Dena’s DAYS: The Brutal Stats!
    New all-time low in Women 18-34!
    2nd-lowest week ever in Women 18-49!
    3rd-lowest households ever!
    4th-lowest total ever!

  • Happy Accidents

    Dena’s DAYS has a bad start to sweeps with:
    a 2.0 total on Thursday and then slipping below into the 1.9s on Friday,
    plus falling well below 1.5 million households on the Friday, with only 1.45.

  • FoxyRoxyy

    Y&R is still a disaster under Sally. She’s been there 6 months and hasn’t helped the ratings at all. Down over 500,000 from a year ago is not good. The stories are still boring. Another disastrous sweeps is here.

    • robert

      don’t you mean sleeps

      • FoxyRoxyy

        Totally sleeps. Bringing 80 year old Madame Mergeron back is not going to increase the demos.

        • Amie

          It is increase in Demos.Look at it.All yall trolls complain needs to back off.Yall are soo petty.The Abbots are frontcenter.Grow up

          • Joeonhold

            We already know from day 1 of Sally’s work that she’s going to dredge up Ashley’s paternity, so Ashley can go through that nightmare once again. Jack being with his ex-stepmother is disturbing at best. Ashley with Ravi is an odd pairing, and I’m waiting for us to see Ravi’s dark side where he does terrible things to Ashley. Billy’s back with Jack’s ex, haven’t we already gone down that path?? And now Dina is back from the grave…doesn’t Y&R have a makeup and hair department?? I’m sorry but she looked horrible. If Ms. Sussman wanted to get me interested in the Abbott’s again, she needs to bring back Traci full time. Beth Maitland is always fun to watch, and she IS the glue that holds that family together.

          • Caroline

            The story line of Jack sleeping with his step mother is DISGUSTING! They know it too. That’s why had Ashley tell him it was sick! At least they had enough sense to have Ashley tell Jack it was!! I also agree with Ashley and Ravvi being an odd couple. It’s not their age, they just DON’T “fit” as a romantic couple. Give Ashley a younger guy, BUT he needs to be a Smoking HOT well built guy.

        • Just Jack

          You’re nasty. Criticism of age and peoples weight? I sure hope you’re a young prize because you’re hyper-rude.

          • FoxyRoxyy

            I never criticized anyone’s weight or age.

        • FatRoxyy

          How old are you and how much do you weigh?

    • Amie

      How about u stop bitching about the show?Y&R is doing good.U been hateful about Sally should be blocked

      • FoxyRoxyy

        I don’t call being down over half a million viewers from last year and being down in every demo from last year doing good.

      • Eileen

        Excuse me, but everyone is entitled to their opinion. You have no right to tell other people to stop criticizing something. Y&R is not doing good because of a slight demo increase. If you see that as good, that is your opinion and you are entitled to it. If others don’t, the same things holds – it is their opinion!

        • FoxyRoxyy

          Thanks Eileen. All I did was state facts about Y&R being down over half a million from last year and down in every demo. Some people can’t face facts and truth.

          • jonboy

            Because you keep hammering the same thing week after week and sometimes appear to be doing it simply to goad the diehards into confrontation. I don’t really care whether you like a show or not. Your not liking it in no way affects my enjoyment of it.

  • Suzy

    Days should feel relief more people watch every week on Monday because when they start losing on that day the show will be even worse. Monday is the day saving the ratings from being much lower.

  • TV&MovieBuff

    Weird to see Y&R down in total viewers on a week they went up in all the demos listed. Nice to see the plus signs on the demos.

    Nice to see B&B up in several of the demos too esp. 18-49 & 18-34.

    • Amie

      Yeahh demos looks good it went up.This week will be better.More Drama on Y&R is coming up Catfight Mariah VS Hilary and Dina and the Abbots.

  • robert

    not a good start to sweeps for the soaps. Y&R losing a half a million viewers from last year. the show is still too boring. where’s Sharon?

    • Amie

      Its the demos went up.Sharon is still on the show.Her life is better Writers wont do her like that anymore.Sharon and Scottie is coming next week.

  • TruthSquad

    I love watching all the soaps during sweeps because they are all good. I enjoyed Y&R immensely this week with the return of DIna, DOOL was good most of the time and GH had it’s moments with their dedication to Traci. I will catch B&B over the weekend. Demos went up on Y&R and they are doing just fine in total viewers.

  • AvalancheDog

    It’s too bad we don’t get L+3/L+7 and streaming data. Compared to prime time, soaps have held up quite well with same day viewing.

    • TV&MovieBuff

      Well you take compared to prime-time, daytime viewers are pretty much set in place. Most people that are home on a daily basis to watch the soaps are pretty much home everyday. At night there is much more flexibility to a person’s schedule as far as things they might have to do with kids that change, sports seasons throughout the year, ballet practice, sports practice, etc. Daytime viewing also pretty much has the same set schedule of daily competition — there is rarely much change in the daytime schedules of even most of the cable stations unless it is a movie station. So people pretty much get set in their viewing habits. Prime-time has special movies, mini-series, sports events, awards shows, etc. that constantly almost weekly bump the viewing line-up around.

      The last time we even saw any of the L+3 and L+7 (which the latter is shown in the season ratings) there isn’t a whole lot of difference. Nothing compared to the big jumps we used to get from L+1 and Season ratings and nothing compared to prime-time these days.

      I personally think the soaps have all got down to faithful set of viewers who are tuning in and gradually some of them are giving up over time. Then when something exciting happens some of the ones on the fence jump in for awhile causing the big jumps off and on. But none of them are really adding any new viewers and if they don’t do that none of them can survive at the rate they are going.

      • Elle L

        I think your last paragraph is right on! Soaps are down to their core audience, and it’s probably why DAYS doesn’t really experience as big of drops as the other soaps…because they’ve already lost most of the viewers and their core is probably going to stick with them until the last episode (complaining maybe, but still there). The other 3 soaps are getting down to their core but still have room to lose or fall a bit more. They really need to focus on regaining those viewers they lost rather than trying to attract brand new viewers. Soaps aren’t shows you just randomly start watching one day.

      • padange

        I think viewing habits are changing rapidly. A lot of people aren’t home when soaps air and have no time to watch dvr’ed stuff the same day. Bob Greenblatt (Chairman NBC Entertainment) mentioned that there was a lot of delayed viewing. We also usually see increase in ratings during the public holidays, so there’s some potential here.
        I kinda hope soaps survive until primetime shows production models will become too expensive for primetime LOL. IMO soaps could be popular during the afternoon/early evening hours, like they are in Europe.

  • debbra

    Dena and Ryan should never be allowed to write for a drama series again. I do not know if Ron was hired with the hopes of saving DOOL or was hired to write for the final year. I do still watch but I find it very boring and poorly written even though they are trying hard to make is suspenseful. I think Megyn Kelly’s success or failure on nbc might determine what road that network will take next year.

    • Tammy Bostick

      i stopped watching it’s disgusting and I was a 33 year fan but Peter reckell will always be my favorite and the destruction of hope and then the rafe thing turns my stomach !!!!🤢. The hortons and brady’s have been destroyed so why would longtime fans want to watch the nastiness today is Peter reckell bday so Happy Birthday to the best Hero of Days!!!!

      • Foley

        Would keeping the core of these beloved families together have improved ratings? With all the other blunders Days has made, it
        is debatable. But we are willing to bet that more longtime,
        multi-generational fans would have stayed tuned-in longer. Never
        underestimate the loyalty of a soap fan who grew up loving their soap’s
        family along with their own family.

  • John Dylan Valdez

    I thought General Hospital rating would be going up with Tracey leaving and with General Hospital winning best show

    • monzo

      We have to wait until next week, then these ratings will be published.

  • Caroline

    With the opiate/heroin epidemic going on in America,Y&R should have Reed become addicted. Him and the blond chic should go out partying, have a car accident, Reed needs opiates for pain, gets hooked, then can’t get them anymore and turns to heroin. The writers should show how these kids are getting opiates then turning to heroin. Show parents who have teenagers how your 16+ “hides” it until an overdose and that it IS POSSIBLE to get clean and go on to live a productive life. He is Nikki’s grandson and with her alcoholism, he’d get that “addictive” gene from her. This is something that will bring the Newman family together and show the viewers at home it can and does happen to anyone regardless of race and social class. You’ll be surprised how many of Y&R viewers will relate to it in some way. Whether it’s their child, sibling, niece, nephew, friend or a friend’s loved one. Or even their own parents for that matter.

    • JayTN

      I feel that Reed is going to go down the “divorce your parent” route. The CBS soaps have tended to be more grounded in reality than their counterparts at ABC or NBC and that drug storyline sounds like something Y&R under Bill Bell would tackle.

      • Michelle

        What? Have you watched B&B lately? That soap is so far from reality. It hasn’t seen a decent storyline in over 10 years.

        • JayTN

          When I say realistic storylines, I mean no evil twins or super villains or people coming back from the dead or aliens. Things like that. While the storylines may be outlandish, they are downright realistic when compared to what “Days” and GH put out.

  • BETTY A GARCIA

    GH is going to lose viewers because once again they have decided to break up Sonny and Carly and with Tracey leaving that’s a double wammy for viewers. I for one am sick of it if they don’t find a way to get them back together I will stop watching.

    • Ann Marie Blon

      Don’t we have bad ratings with Sonny and Carly together. I find the show crappy all around. All the couples look the same and they are all boring.

  • Lena

    Glad GH is still flopping with their ridiculous writing

  • Soraya Montenegro

    LOL… So Brady/Nicole screwing for almost a whole hour on Tuesday got a 1.5. Not to mention the rest of the week it was focused on them and Steve/Kayla/Tripp/Joey/Jade. While I like Steve and Kayla why does anyone believe they are A storyline material not to mention the repetitive, garbage story of Ava – Like no one gives a darn Days. Let’s speed it up and move it along.

    Man, I hate YR can’t hold down ratings. It’s probably been the best soap out of the 4 all year and fans continue to leave it. As much as I like Philly it makes me worried about them. The fans are pretty split about them as an item. Older fans aren’t sold on them like those who are younger I believe.

    • padange

      I don’t think any pairing can influence ratings in a significant way. It’s stories that matter (also external things like weather etc.), nothing else. Btw, I love Philly, too.

      • Soraya Montenegro

        Oh I agree to an extent. But we do have a lot of purest soap fans out here that once you start toying with their favorite couples who they’ve invested in (Victoria/Billy or Hillary/Devon YR and Days on Chad/Abby) – won’t sit around and watch it – if you don’t believe me look at Twitter. Again I’ve been watching YR the last few months since the writing switch and have enjoyed it a great deal, it’s just unfortunate they can’t hold down their ratings. The bright side is they haven’t bleed out in key demos like the other 3 soaps have.

        • padange

          I still think no matter how big a fanbase is (my own faves included LOL) they won’t influence ratings. It’s just that viewers that belong to so-called “fanbases” or viewers who post comments on boards are more invested in soaps and more active on social media, and it looks like there’s a lot that aren’t watching because their faves aren’t together or because the characters are acting out of character etc lol, it can be quite misleading. We are just a small part of the general audience. I think more than 90% soap viewers don’t talk about soaps on social media at all.
          And btw, Y&R demos in April are better than they were in March – so it’s getting better which means the stories in April were quite well received.

          • Suzy

            Well all I see every time Days gets in trouble in ratings is the plan to save it AND every time the plan is the old couples. When is Ken Corday going to wake up and see that no, these old couples are not a magic fix. The fans of the old couples bug me so much because they think everyone should want to watch 60,70 year olds kiss, get married 15 times, find more children from the past and other things. Stories need to be good but if you read from these fans they think because young couples are not super couples then they aren’t important. When ratings are low for old couples episodes, there is always excuses why. The writing is bad, the weather is good and other excuses. They don’t admit that no, people don’t watch because they are tired of those characters after 30 years doing same things and pretending they are 20 years old. Days ratings were better when new couples and young couples were A storylines. Not bad acting teenagers or old vets with hairy chests like Andre or John or old ladies wearing nun dresses and crinkles on their faces and necks.

          • Cory

            I agree with the principle of what you’re saying. The landscape of soap opera viewing has changed and the number of viewers still hanging around for “older” couples does not help boost ratings for soaps. If you extract budget, Y&R,B&B and GH are doing much better because they have evolved and passed the lead torches to their younger generation of actors/actresses in general. Prime time shows usually have a shelf life of 10-20 years if they’re lucky and then viewers begin to tire of repetitive character interactions and stories. Soaps and how viewers generally feel about them is no different. While there is nostalgic value with some of the veteran characters, they don’t bring in the masses and that is in part to the changing dynamic of viewers. They are younger, busier, smarter and they don’t have reasons to connect to “old” characters such as Victor Newman, Bo Brady & Steve Johnson. As an older viewer myself having watched both Y&R and Days for decades, I don’t connect to these characters in the same way that I did 20 years ago. The angsty build up to romance and the rush in adventure stories is long gone. They are just part of the fabric of their shows and are there. The had a good run but it’s time to move on and let the younger viewers have their time, their couples and their excitement. I don’t know if Days will ever reach the line where they acknowledge they need the younger generation and move vets to a supporting/recurring role but they need to. Days has fallen far behind the other soaps in this regard and the show is dying.

          • Cory

            To give more reference to the character of Steve Johnson. This is a character whose growth has been stunted. While viewers who loved him so many years ago have grown up, matured, made careers, writers have kept Steve, a man approaching his 70’s, continuing to use the same lingo…”Dude this Dude that”, wearing the same clothes and same haircut he wore in the 1980’s and still searching for his way in life. This isn’t remotely appealing or identifiable. Days have had a deep well of pre 50ish men to draw from and carry them such as Greg Vaughan, Brandon Beemer, Daniel Cosgrove, Bryan Dattilo, Chandler Massey, Robert Scott Wilson and Christopher Sean. They misused them all.

    • Derrick

      Sometimes I wonder why Y&R can’t go up a lot either! It’s been good, a bit boring but good. Thankfully, Sally’s writing is NOT questionable!

      • Soraya Montenegro

        Yeah and Kay Alden is back guiding story direction.

  • Keanna

    Really surprised Y&R isn’t higher, but the demos are up so that’s good, don’t care what some of you trolls say.

    Days, though it had a good week prior, I think folks are just waiting for Ron’s stuff to start and it can’t come fast enough.

    GH, with all the bad press it’s gotten lately, not surprised Thursday and Friday’s shows rated horribly. Doubt the Emmy win will help this week’s ratings for them. Hopefully ABC is FINALLY paying attention.

    • Pete Ra

      Glad Y&R’s demos are up a bit at least!

  • TruthSquad

    Given the fact that audiences have eroded in every genre at every time slot in primetime, latenight and daytime, Soaps have held up pretty well. I do not know if men 18-49 are even counted in daytime but in reality the daytime viewer is consistent. The only issue is the demos were higher so faithful viewers are aging out.

    Total Viewers 4/25- 4/29 2011
    1. Y&R 4,815,000 (+111,000/-100,000)
    2. B&B 3,039,000 (+190,000/-210,000)
    3. OLTL 2,544,000 (-218,000/+233,000)
    4. GH 2,524,000 (-23,000/-172,000)
    5. AMC 2,424,000 (-97,000/-45,000)
    6. DAYS 2,399,000 (-4,000/-151,000)

    • FoxyRoxyy

      Here’s a truth: that week in 2011, Y&R had 926,000 W18-49 viewers. The most important demo, that advertisers love. Today they have 550,000. That is down 40%! How can you say that losing 40% of your demo is holding up well?

      • TruthSquad

        I think you would be hard pressed to name a single timeslot on any network that has seen it’s audience hold steady in both demos and total viewers year to year.Every year you read about how poorly the same primetime show has perforned compared to the year before. Same is true of the late night talk shows. More and more of the priimetime programs on the air currently have “fractional” demos (under a 1.0 in adults 18-49) and very often Y&R has more total viewers and higher demo scores as at least half of primetime. Every Soap opera scores better than every CW show.

        Is Y&R down since last year? Yes. I know you are not fond of Sally and this writing and producing regime. There is no doubt that Phelps and Pratt brought Y&R to ratings highs a couple of years ago but the same regime brought the ratings off a cliff. It is my opinion that Y&R is being stabilized and has a new model. I don’t think it is perfect but it IMO is an improvement.

        Would Pratt and Phelps have been able to bring the ratings back up after they threw the show off a cliff last year? I don’t know. I kind of doubt it.

        • James Spaldin

          I said something similar about diminishing network TV audiences last week but some poster said I was talking rubbish –
          you are spot on TRUTH SQUAD!

          • TruthSquad

            Thanks James. It is undeniable.

          • James Spaldin

            TruthSquad, I love it when someone tells it LIKE IT IS! Thanks, your comment is much appreciated…

        • FoxyRoxyy

          If Pratt & Phelps threw the ratings off a cliff, then what has Sally done? She hit new lows in demos during the most watched sweeps of the year. That being said, I do get what you are saying about all of tv losing viewers. That is indeed a fact. But, I think the difference is that daytime soaps produce 250 episodes a year with large casts and no repeats or syndication, which is where the money is made. Primetime, even those fractional shows, have hopes of reaching syndication. There will come a day when the soaps lose out to game shows and talk/cooking shows in daytime. Game shows in particular have the luxury of built in advertising when The Price is Right can feature all those products that we as soap viewers fast foward through during commercials. You are right, I am not a fan of Sally Sussman because she is stuck in the 1980’s and writing boring stories. At least Pratt had excitement in his writing.

          • TruthSquad

            Pratt and Phelps threw Y&R off of a very high cliff of their own creation. They should definitely be commended for defying gravity and bringing those total viewers and demos to five year highs at a time when most every tv show is seeing erosion. I happen to think it was like a sugar high and very hard to maintain a was evident last Spring. I agree that Sally is not writing at the pace Pratt did during his heyday at Y&R but by the middle of his reign he was unable to sustain his own heights and IMO got quite boring and nonsensical. Sally certainly hasn’t brought the ratings back up but they have stabilized. I have evolved in my assessment since she started. I think she is excellent with history and dialogue but could use a hand with the excitement factor. I am also not in love with the production values and the outdoor scenes. I suspect that is Mal Young, mostly because as you said, Sally is an 80’s old school writer and they were all about shooting indoors. Someone on here said she should be paired with Pratt. That could be an interesting combination. Best of two worlds.

          • FoxyRoxyy

            I never thought of a Pratt/Sussman pairing. It’ll never happen though. The other point that I want to make is that alot of the primetime shows with fractional ratings almost double their viewership and demos when live +7 is factored in, but the daytime soaps do not do that. They gain very little in dvr playback. Last season, Y&R gained .1 in women 18-49 live plus 7 viewing. Not much at all. Soaps are on borrowed time.

          • TruthSquad

            That is true about the live + 7. I think if the networks would wise-up they could come up with a business model that keep soaps in business more efficiently it would be great. Yes it is true that they can find shows that are more profitable with lower viewership but consider that the last remaining power networks is by having a relatively larger daytime audience to lead into the news and primetime. I often leave the same station I started my day on. I am male and aging out soon so in the eyes of daytime ratings my viewing habits will be irrellevant in a few years.

          • Michael Taylor

            So is Y&R going to be renewed? What’s taking them so long?

          • TruthSquad

            They sure are taking their time with it.I would be very surprised if they didn’t renew.

          • Michael Taylor

            Since I am a Y&R watcher and I read that Greg Rikaart’s exit is an indication of the executives “leaving the door open for a possible future return”, I’m not sure what the renewal prospects are.

          • monzo

            I wouldn’t be surprised if Greg Rikaart pops up at B&B like Don Diamont did back then. Maybe they give Greg some gay storyline over there, maybe it involves Liam because B&B would do anything to get Scott Clifton another Emmy just like this amnesia story has proven recently.

          • FoxyRoxyy

            But that in itself is an indicator of what is happening in daytime. CBS shouted from the rooftops in 2013 a 3 year renewal for Y&R that guaranteed them to be on the air until Sept 2017. We’re approaching September and no announcement. I’m sure that Y&R is not going off the air in Sept, but the lack of enthusiasm by CBS shows that it’s provably a year to year thing now. CBS doesn’t even do ratings press releases anymore for Y&R. They used to do them almost weekly touting the highest ratings in years and well over 5 million viewers a week. There is nothing to brag about anymore. The show us just….blah!

          • FoxyRoxyy

            I mean this VERY respectfully, but you do realize that since you are male, you do not matter to daytime advertisers, regardless of your age. They target women in daytime. Only women. To your point about leading into news, I think that only the big cities who air GH at 3, lead into those areas who have a 4 pm newscast. In my area, we get GH at 2 pm, and from 3 pm on, there is no network programming. It’s all syndicated so they don’t care about network programming leading into news. And alot of areas don’t start carrying news until 5 pm.

          • TruthSquad

            No offense taken. I didn’t think men were counted at all but it was pointed out by another poster in this conversation that they are but not shown here. If in fact men are not counted it demonstrates a huge flaw in the ratings system since men are so sought after in primetime.

          • FoxyRoxyy

            Men are definitely counted in the ratings. They make up the total overall audience. I’m just saying that advertisers, the bread and butter of tv, do not care about male viewers of daytime soaps. It’s all about the women viewers when it comes to soaps.

    • TV&MovieBuff

      All viewers are counted in daytime. We just don’t get to see the breakdowns for all of them. Men are a separate demo. Girls 17 and under is another demo. But total viewers is all of them added together….all people men, women, teens, etc.

      • TruthSquad

        So if men are counted and a separate demo that should mean that Y&R has more 18-49 viewers than just the .85 indicated for women? If men are counted those numbers are much higher all around.

        • TV&MovieBuff

          Total viewers are not higher…they are already included there. But yes there are more 18-49 out there, but the male demo that has always been released for daytime just states Male Viewers. It may have stated 18 and above but I can’t remember for sure. It may have been all male viewers. So they were really even broken down into age group. And none of the shows had huge numbers for their male viewers. It has been several years since we have seen them and things could have changed but I just don’t see the male viewers rising that much.

          • TruthSquad

            3 out of 4 soap viewers in our house are male. What is interesting is that watching soaps was initiated by the women of our household but has spread amongst the male population. 🙂

    • shirleyjonnes

      If we tune into shows geared toward younger viewers, the casts are extremely diverse. Daytime claims to want younger
      viewers but prefers to try to emulate primetime’s explosion quota more
      than its diversity (primetime doesn’t get a pass but it’s certainly
      further along than daytime)!! Minorities make up a significant portion of the daytime audience but are not represented on daytime soaps in a significant way.

      • TruthSquad

        I agree. Soaps need to be cutting edge and groundbreaking and too often now they follow the trends instead of setting them. Another poster made a similiar point last week. I do think Y&R has been racially diverse lately and B&B was brave with the Maya transexual story. We need more of that.

  • Eileen

    GH is awful, plain and simple. Y&R has good days, but Nick/Chelsea couples massage and Ashley/Ravi doing yoga together is not too riveting. The Spectras – what can I say?

  • Derrick

    Wow…………..what is going on with these ratings??? I’m starting to like Ashley and Ravi on Y&R……….the massage was SEXY!

    • TruthSquad

      I like Ashley and Ravi.

  • Richard Goimarac

    Sorry, but these ratings are flawed beyond belief.

    Y&R went up in EVERY DEMO, yet LOST 107k viewers??? Huh??? That makes NO sense unless you’re telling me that in the 55+ demo, YR lost a couple hundred thousand eyeballs.

    • Happy Accidents

      It makes sense!
      Easter break is over so totals go down, but more time for moms to watch, hence up go the female demos.

      • Richard Goimarac

        Nope. Your explanation doesn’t do it. If all the female demos go up, how are the “totals” going down by that much??? It makes no sense.

        • scott16475

          Keep in mind that we’re not seeing every demo. We’re only seeing the demos influenced most by ad dollars.

          • Richard Goimarac

            Fair comment. However, that means these other demos show huge losses. Just what ARE those demos? We already know daytime is mostly a female audience. Older than 55???

            After factoring in an increase in all the female demos listed in the ratings, you have to have BIG losses in the other demos to reach a net loss of 107k. I just don’t see how that’s possible.

            I’m not trying to be difficult, because I do generally “believe” the ratings system uses scientific sampling, These day ratings don’t hold up, however.

          • TV&MovieBuff

            You’ve still got all ages of male viewers that we don’t see broken down plus females over 54 and females under 18. That is still a lot of people that can make up the loss. All those are counted and we used to see the breakdowns for most of them but SON quit getting them or quit showing them. I’m not which.

  • Salem Spectator

    Chandler Massey has already been taping as Will since last month. Will will begin airing in September.

    • TruthSquad

      That’s good news.

    • Pete Ra

      Fantastic news! And yes, back from the dead is tired, but every character on Days has done it at least once!

    • vivien

      This should make for some great scenes for Lucas and Sami! They both really knocked it out of the park when Will was killed. Glad they’re getting their son back.

      • Salem Spectator

        Yes, the reunion should be powerful, but it won’t last long because AS is short term. CM could be on short term too. Maybe Paul will go crazy and kill Will and Sonny then himself!

        • countdena

          Sounds like something Dena would write.

        • vivien

          LOL, luckily Dena isn’t writing this, it’s Ron C., who can be really very entertaining

        • krsper

          You are right about Chandler Massey. We do not know how long he will stick around. Days did this with the character of Shawn-Douglas Brady last year. Jason Cook the original adult actor who portrayed Shawn D came back for a couple of weeks (highly publicized) only to leave and have Brandon Beemer (the past replacement) return. For all we know, CM could be back for a while and then be replaced by Guy Wilson. Guy did reach out on social media and say how thrilled he was that the character is back. Perhaps, he is hoping CM is short term and Days will give him a call.

      • daysfan4lyfe

        Chandler Massey’s first air dates are supposed to happen in September
        with Allison Sweeny’s air dates due for the following month in October
        so having Will and Sami return a few weeks apart is understandable
        because you just know that Days will have not have Will arrive in Salem
        right away or have anyone in Salem for that matter know that he is
        alive at least for a few weeks until the big reveal

  • TV&MovieBuff

    Well all the hoopla made over the Will Horton death was just like I said — hoopla. Why anyone gets so excited about a death on a soap anymore, I will never figure out. I just wonder what lame or out there excuse they will come up with this time.

    • TruthSquad

      In the case of DOOL, they would probably like to undo that whole fall season. I get your point – very true. That said, I am glad Massey is coming back

    • Salem Spectator

      I hope he’s not a vampire.

      • demijas

        Well he is Marlena’s grandson and she was once possessed by the devil. Anything is possible on Days. lol

      • scott16475

        With RC that is very much a possibility.

  • jesse

    With Days awful ratings Corday is desperate for anything.Huge Chandler Massey fan,love him coming back,along with Alison for a couple of months.Curious to see how Days explains Will’s return.Nothing can ever top Bobby on Dallas thou,Pam had that dream.

    • joeshon

      I bet the previous “Will” was a Dimera clone and Chandler’s “Will” was being held hostage. Or Will’s (not really dead) body was taken until he could recover.

      • rebecca

        My guess is the DiMera family possibly Andre had the real Will Horton
        kidnapped and then substituted a look-alike in his place and it was that
        look-alike that got murdered on screen. Perhaps, we will even find out that Ben was actually brainwashed into killing Will (and others) with the hopes of going after Abby because Stefano was not happy with Chad and Abby being together. As far as Chandler returning, I guess they offered him a good amount of money or no other role was offered to him now that he is available. I guess this is a good way for him to come back to acting and open doors..

        • taylord

          Ben being brainwashed definitely sounds like a Days storyline. I remember when Marlena was brain washed into being a Serial Killer and everyone she was accused of killing ended up alive on some island after they were all buried. Perhaps the murders Ben was accused of committing were not part of the Dimera plan and they managed to save Will and hide him to make Ben’s psychosis seem more believable when he went after Abby.

    • whoknows

      DOOL had no choice but to make a last ditch attempt to bring back
      viewers by bringing back such a popular legacy character in Will Horton
      and having Chandler Massey return who cemented the role as his own and
      let’s face it the majority of Days fans never really accepted Guy Wilson
      as the recast. For a show that bravely put gay characters such as Will and Sonny in
      the forefront and had viewers interested in watching them and the
      ratings go up as a result to then see these characters diminished to
      the back burner so that they were barely shown on screen is one of the
      reasons why some viewers got fed up and fled the show.

    • dianne36

      IMO, this is the work of Deimos Kiriakis. Afterall, he did try to poison Maggie and was on a vendetta to hurt the Kiriakis family. He was after the Kiriakis fortune. He wanted to get Sonny out of the picture by taking away his husband and child. For all we know Bo (Victors son) could be locked up somewhere and Teresa’s departure could of been Demios’ work to hurt Brady (Victors Grandson) and have him run after Nicole with Tate in hiding. Since Demios will be written off I can see them using this to explain certain characters coming back from the dead.