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Ratings: DAYS Hits New Lows in Women 18-49 Viewers

Ratings Report for the Week of April 3-7, 2017

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,567,000 (+103,000/-502,000)
2. B&B 3,540,000 (-69,000/-340,000)
3. GH 2,574,000 (+72,000/-226,000)
4. DAYS 2,092,000 (-102,000/-166,000)

Households
1. Y&R 3.23/11 (+.05/-.31)
2. B&B 2.5/8 (-.07/-.29)
3. GH 1.91/6 (+.04/-.17)
4. DAYS 1.54/5 (-.08/-.15) <—— ties low *

* Rounded to 1.5

Women 18-49 Viewers
1. Y&R 555,000 (+3,000/-104,000)
2. B&B 458,000 (-5,000/-57,000)
3. GH 438,000 (+18,000/-13,000)
4. DAYS 313,000 (-28,000/-89,000) <—— new low *

* Previous low: 325,000 (March 20-24, 2017)

Women 18-49 Rating
1. Y&R 0.86/7 (+.01/-.17)
2. B&B 0.71/6 (-.01/-.1) <—— ties low (6th straight week) **
3. GH 0.68/6 (+.03/-.03)
4. DAYS 0.48/4 (-.05/-.15) <—— ties low (3rd straight week) ***

** Rounded to 0.7
*** Rounded to 0.5

Women 18-34 Viewers
1. Y&R 138,000 (-18,000/-60,000)
2. B&B 116,000 (-25,000/-38,000)
3. GH 105,000 (-5,000/-16,000)
4. DAYS 76,000 (-5,000/-23,000)

Women 18-34 Rating
1. Y&R 0.4 (-.05/-.18)
2. B&B 0.34 (-.07/-.09) <—— ties low *
3. GH 0.3 (-.02/-.06) <—— ties low (13th straight week) *
4. DAYS 0.22 (-.01/-.07) <—— ties low (6th straight week) **

* Rounded to 0.3
** Rounded to 0.2

Women 25-54 Viewers
1. Y&R 850,000 (+38,000/-77,000)
2. B&B 687,000 (+5,000/-89,000)
3. GH 640,000 (+59,000/+10,000)
4. DAYS 407,000 (-31,000/-98,000)

Women 25-54 Rating
1. Y&R 1.39 (+.06/-.15)
2. B&B 1.13 (+.01/-.16)
3. GH 1.05 (+.1/same)
4. DAYS 0.67 (-.05/-.17)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.56/3,706,000
Tuesday: 2.55/3,623,000
Wednesday: 2.45/3,444,000
Thursday: 2.49/3,502,000
Friday: 2.43/3,394,000

DAYS
Monday: 1.49/2,005,000
Tuesday: 1.58/2,186,000
Wednesday: 1.62/2,175,000
Thursday: 1.51/2,029,000
Friday: 1.54/2,109,000

GH
Monday: 1.85/2,559,000
Tuesday: 1.91/2,619,000
Wednesday: 2.01/2,694,000
Thursday: 1.90/2,457,000
Friday: 1.85/2,542,000

Y&R
Monday: 3.25/4,646,000
Tuesday: 3.24/4,574,000
Wednesday: 3.21/4,529,000
Thursday: 3.30/4,618,000
Friday: 3.14/4,459,000

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