(SoapOperaNetwork.com) — As part of the growing changes at ABC Daytime, the Disney/ABC Television Group has announced as its new Vice President, Daytime Communications. Arias replaces , who headed up the division for a number of years in the role of Vice President, Publicity, ABC Daytime and SOAPnet. Although Petersen has left ABC Daytime and SOAPnet, she remains part of the Disney/ABC Television Group as the acting head of the ABC Family Communications team.

RESPECTED COMMUNICATIONS EXECUTIVE MIRIAN ARIAS NAMED

VICE PRESIDENT, DAYTIME COMMUNICATIONS, DISNEY/ABC TELEVISION GROUP

Wednesday, October 26, 2011, Burbank, CA . . . Respected Communications executive Mirian Arias has been named as the new vice president, Daytime Communications, Disney/ABC Television Group (DATG), it was announced today by , executive vice president, Global Communications, DAT G, to whom she will report.

Virginia Sherwood/

Working closely with , president, Daytime, DATG, Ms. Arias will be responsible for all communication efforts for DATG Daytime, SOAPnet and , including corporate, consumer, marketing and affiliate-related publicity.  She will also oversee all talent relation efforts for the division.

In making the announcement, Mr. Brockman said “Mirian’s extensive background in consumer communications combined with her more recent experience heading up digital communications for and make her the perfect candidate for this role.  As important, Mirian is also regarded as a consummate strategist and an honorable and inclusive leader, all traits that will serve us well as we evolve our Daytime programming and corresponding communications initiatives.”

Mr. Frons added, “Mirian is a strategic public relations executive with the proven ability to innovate, build partnerships and lead a team.   She has extensive experience liaising across business units to make the most of synergy opportunities, and I’m glad to have her leading our communications efforts.”

“I am thrilled to join such an amazing team of creative and strategic communication leaders,” said Ms. Arias.  “ABC has a long-standing history of creating many of the most celebrated, acclaimed and award-winning programs in daytime, and I look forward to being a part of the next evolution of the brand.”

Ms. Arias joins DATG from NBCUniversal, where she worked since 2009.  Most recently, she served as vice president, Communications, iVillage, overseeing both external and internal communications for the essential digital women’s brand.  During her tenure, she more than doubled iVillage’s press penetration across broadcast, print, radio, digital and social media outreach.  She began her career at NBCU as director, Communications, Syfy, where she was responsible for publicity efforts for the networks highest rated original series, , along with other successful programming like and In this role she also spearheaded publicity efforts for , including tier digital sites Sci Fi Wire, Dvice and Fidget.

Prior to her stint at NBCU, Ms. Arias served as director of communications at where she was responsible for daily publicity on many of their hit programs including , True Jackson, VP, and She also spent five years at Oxygen Media, where she was responsible for the communication campaigns for shows including , and The Janice Dickinson Project.  She also served as international unit publicist for all Oxygen made-for-television movies including , and .

She began her career in communications at BWR Public Relations, where she handled publicity efforts for an array of film and television actors as well as corporate clients such as the Nantucket Film Festival, NIKE Entertainment and Source Enterprises.  Educated at Boston University, with a degree in Mass Communications and Public Relations, Ms. Arias is a member of WICT, EPPS, NAMIC and PRSA, and currently serves as a citizen teacher for Citizen Schools, a non-profit NYC inner-city school initiative.

WHAT DO YOU THINK? Comment Below...
  • My2Cents2

    Why can’t Frons be replaced??

  • http://www.facebook.com/profile.php?id=589456975 Lindy Laroche

    Only wish I could like the above comment a few million times!

  • http://pulse.yahoo.com/_DZSHXOHYKCLMSNLVKQ4NMCVSOA James

    ABC does NOT communicate….it dictates…..But I won’t care once OLTL airs for the last time on network TV…..cause I won’t even have ABC on my dial. 

  • My2Cents2

    There are some primetime shows on abc that I will not give up. Daytime I dvr and watch at night, so once they take GH off, I will stick to what I do now, current news.