CBS Daytime is showing across the board ratings growth compared to one week prior and the same week last year, according to newly released Nielsen Media Research ratings data for the week of February 8-12, 2016. The network held the top six programs in Total Viewers and the top four in both Women 25-54 and Women 18-49, the key sales demos that determine ad rates for daytime programs. The network remains the industry leader throughout the February Sweeps ratings period that began Thursday, February 4.
The Talk
All Things About
On today’s edition of CBS’ “The Talk,” “The Young and the Restless” star Jason Thompson (Billy Abbott) appeared for the first time on the daytime talk show. After welcoming him to the CBS family, the co-hosts asked the actor about working on the soap opera and how things have gone so far him, including how easy it was to be “sleeping” in bed while his castmates cried over the possible loss of his character. The actor also shared where he hides his lines when necessary.
After struggling in the fall, ABC’s “The View” appears to be turning things around. The daytime talk show, along with network counterpart “The Chew,” attracted their largest audiences in a year, according to newly released Nielsen Media Research ratings data for the week of January 18-22, 2016.
CBS’ “The Bold and the Beautiful” and “The Young and the Restless” were both up week-to-week in total viewers during the week of January 18-22, 2016, according to newly released ratings data. Showing a dramatic uptick in audience throughout its current iteration, “Let’s Make a Deal 2” delivered its largest weekly audience ever. “Let’s Make a Deal 1” delivered its best performance since January 31, 2014.
On Wednesday, January 27, we’ll finally get our first glimpse at what the “43rd Annual Daytime Emmy Awards” nominees could potentially look like when the National Academy of Television Arts & Sciences (NATAS) releases pre-nominations in the categories of Outstanding Lead Actress, Lead Actor, Supporting Actor, Supporting Actress, Younger Actor and Younger Actress. Before the potential prospects are released, why not think about joining the judging panel, who collectively votes the pre-nominees into the final selection process? There’s still time to do so!
After a tumultuous fall season, ABC’s “The View” seems to be turning things around. The daytime talk show beat competing “The Talk” during the week of January 4-8, 2016 in Women 18-49 with its widest margin of the season. “The Talk,” however, beat the “The View” in both Total Viewers” and Women 25-54.
CBS’ “The Talk,” “Let’s Make a Deal” and “The Price is Right” all delivered strong viewership returns during fourth quarter 2015, according to recently released Nielsen Media Research ratings data.
After reporting how daytime stacks up when looking at the Adults 18-49 demo as used by primetime advertisers, one has to wonder what daytime looks like in the actual key sales demo of Women 18-49 when it comes to the season-to-date rankings. What’s surprising is how poorly “The View” does overall, and how well “General Hospital” is actually doing when factoring in the Live+7* numbers vs. the traditionally reported Live+SD** numbers seen here on Soap Opera Network each week.
As we prepare to publish another week’s worth of ratings covering the daytime soaps “The Bold and the Beautiful,” “Days of our Lives,” “General Hospital” and “The Young and the Restless,” we felt it was worth noting the difference between daytime and primetime when it comes to demographics as part of a year-end report.
Now this is something to… well, talk about. CBS’ “The Talk” delivered its second-largest average weekly audience of the season, according to Nielsen live plus same day ratings for the week ending December 6, 2015, and matched season highs in women 25-54 and women 18-49.



















