ABC’s ‘The View’ and ‘The Chew’ Hit Largest Audiences in A Year

Disney/ABC Television Group
Disney/ABC Television Group
Disney/ABC Television Group

After struggling in the fall, ABC’s “The View” appears to be turning things around. The daytime talk show, along with network counterpart “The Chew,” attracted their largest audiences in a year, according to newly released Nielsen Media Research ratings data for the week of January 18-22, 2016.

With 2.957 million Total Viewers, 611,000 Women 25-54 viewers and 425,000 viewers in Women 18-49, “The View” posted its strongest performance in the former two categories in 11 months — since weeks of 2/23/15 and 3/2/15, respectively, and out-delivered its November 2015 sweeps performance in all categories: Total Viewers (+336,000), Women 25-54 (+85,000) and Women 18-49 (+37,000).

“The View” beat “The Talk” in Women 18-49 (425,000 vs. 422, 000) and virtually tied the CBS talk show in Women 25-54 (611,000 vs. 612,000). Only 60,000 viewers separated “The View” from “The Talk” for the lead in total audience (2.957 million vs. 3.017 million). NBC’s competing “Today Show III” (aka: the Kathie Lee and Hoda hour) averaged 2.747 million viewers, 642,000 Women 25-54 and 505,000 viewers in Women 18-49.

As for “The Chew,” the foodie talk show hit a near 1-year high in Total Viewers (2.893 million), Women 18-49 (452,000/0.7 rating) and Women 25-54 (591,000/1.0 rating) – since weeks of 2/16/15, 2/23/15 and 2/23/15, respectively.

The Friday, January 22 telecast, which featured guests Toni Braxton and Romany Malco as part of “The Chew’s 5th Annual Slumber Party,” marked the show’s most watched telecast in nearly 1 Year in Women 18-49 (525,000/0.8 rating) and Women 25-54 (659,000/1.1 rating), and its most watched non-holiday-week telecast in close to 1 year in Total Viewers (3.064 million) – since 2/17/15, 3/5/15 and 3/2/15, respectively.