After reporting how daytime stacks up when looking at the Adults 18-49 demo as used by primetime advertisers, one has to wonder what daytime looks like in the actual key sales demo of Women 18-49 when it comes to the season-to-date rankings. What’s surprising is how poorly “The View” does overall, and how well “General Hospital” is actually doing when factoring in the Live+7* numbers vs. the traditionally reported Live+SD** numbers seen here on Soap Opera Network each week.
During the most recent week of ratings data (week of December 7-11, 2015), “GH” rated with a 0.73 that placed it last among the four soaps. In our recent report covering all of daytime, “GH” even fell to seventh place. For the season, however, “GH” is actually in third place with a 0.92 rating in Women 18-49 vs. the recently reported 0.73. Only “B&B” with its 0.94 rating and “Y&R” with its 1.3 rating does better than “GH.” In fact, when rounded down, “GH” is tied with “B&B” for second place with a 0.9. Unfortunately for the soap, Nielsen made a change in recent years that provides unrounded ratings thereby pushing “B&B” ahead of ABC’s sole remaining daytime drama series.
Despite making changes in front of the camera for the second straight year, with the additions of Raven-Symoné, Paula Farris, Michelle Collins and Candace Cameron Bure to its full-time roster and the return of Joy Behar, ABC’s “The View” is daytime’s least watched program season-to-date in Women 18-49. The show is beaten handily by timeslot competitor “The Price is Right 1” and “The Price is Right 2,” while even losing out to network counterpart, “The Chew.”
What follows is a look at how daytime stacks up for the season in Women 18-49 rating (9/21/2015 through 12/11/2015) sorted by the Women 18-49 season-to-date rating:
|Rank||Show||Network||Women 18-49 Rating
|Women 18-49 Rating
(week of December 7-11, 2015)
|1||The Young and the Restless||CBS||1.3||1.18|
|2||The Bold and the Beautiful||CBS||0.94||0.93|
|4||The Price is Right 2||CBS||0.91||0.91|
|5||Days of our Lives||NBC||0.87||0.81|
|6||The Today Show II||NBC||0.85||0.91|
|7||The Price is Right 1||CBS||0.81||0.78|
|8||Let’s Make a Deal 2||CBS||0.7||0.71|
|11||The Today Show III||NBC||0.63||0.71|
|12||Let’s Make a Deal 1||CBS||0.62||0.64|
By comparison, “The View” ranks 10th in Women 25-54, which means more older women are watching the show than shown in the above Women 18-49 breakdown. That’s even more prevalent when looking at how the soaps do overall in the older demo itself.
What follows is a look at how daytime stacks up for the season in Women 25-54 rating (9/21/2015 through 12/11/2015) sorted by the Women 25-54 season-to-date rating:
|Rank||Show||Network||Women 25-54 Rating (season-to-date)||Women 25-54 Rating
(week of December 7-11, 2015)
|1||The Young and the Restless||CBS||1.93||1.67|
|2||The Bold and the Beautiful||CBS||1.46||1.39|
|4||The Price is Right 2||CBS||1.26||1.16|
|5||Days of our Lives||NBC||1.17||1.08|
|6||The Today Show II||NBC||1.11||1.22|
|7||The Price is Right 1||CBS||1.1||1.01|
|9||Let’s Make a Deal 2||CBS||0.93||0.86|
|11||Let’s Make a Deal 1||CBS||0.84||0.79|
|13||The Today Show III||NBC||0.82||0.92|
*Live+7 numbers are from 9/21/2015 through 11/29/2015 only.
**Live+SD numbers are from 11/30/2015 through 12/11/2015.