As we all know, four weeks ago Brian Frons, President, Daytime, Disney/ABC Television Group, visited the set of ABC’s “All My Children” to announce the cancellation of the 41-year-old soap live and in person to cast members while also canceling “AMC’s” sister soap “One Life to Live,” whose cast members learned via video feed of the 42-year-old daytime dramas fate. According to Frons, with “The Chew” and “The Revolution” the network will be saving between 30-40% a week on programming costs. It’s easy to see why as Soap Opera Network has your exclusive first look at the new programming that falls under the networks “It’s a Brand New Day” promotional campaign. Materials for the campaign will be sent out to advertisers and press outlets beginning next week as the network presents its 2011-2012 daytime and primetime schedule to Madison Avenue’s elite buyers at the Avery Fisher Hall in Lincoln Center in New York City on Tuesday, May 17. Soap fans are scheduled to protest outside the event from 2:00 – 6:00 PM.
Following months of speculation, the announcement has finally been made official today. ABC has announced plans to cancel two-thirds of their daytime soap line-up. According to reports, “All My Children” will last air in September, while “One Life to Live” will leave the air in January 2012. The move will leave “General Hospital” as the network’s only remaining daytime drama.