Ratings

RATINGS: CBS Daytime Showing Massive Growth During First Quarter 2014; Best Viewership Average Since 2005

During first quarter 2014, CBS’ full daytime lineup was up 13% compared to first quarter 2013, per Nielsen Media Research data. Additionally, “The Talk” and “Let’s Make a Deal” delivered their largest-ever first quarter in total viewers and key women. Meanwhile, “The Young and the Restless” and “The Bold and the Beautiful” delivered their largest audiences since first quarter 2008, with “Y&R” averaging 5.51 million viewers, up 11% from last year, and “B&B” averaging 4.02 million viewers, up 10% from last year. “The Price is Right” was also attracted its best numbers since 2004 and 2005, respectively.