As expected, nominations for “The 52nd Annual Daytime Emmy Awards” are set to be announced on Thursday, July 10, the National Academy of Television Arts & Sciences (NATAS), the governing body behind the awards, confirmed on Wednesday.
The announcement of which of your favorite daytime stars and shows will be nominated for their work during calendar year 2024 will be made at noon ET/9:00 a.m. PT on X (formerly Twitter) via the handle @TheEmmys and on TheEmmys.TV, the official website for NATAS.
Earlier this year, it was announced that this year’s telecast would take place in October, swapping the ceremony and submission timeline with “The 46th Annual News & Doc Emmy Awards,” which took place last week.
New categories being introduced this year include Outstanding Emerging Talent in a Daytime Drama Series, and the splitting of the Culinary Series category into two separate categories, as well as splitting the Travel, Nature and Adventure category into different lines.
The new Culinary Series categories are Outstanding Culinary Instructional Series (at least 51% focus on the “how-to” of cooking, e.g., recipes, equipment, techniques, etc) and Outstanding Culinary Cultural Series (at least 51% on the culture of food, e.g., food/beverage tours, restaurants, cultural and ethnic dining, etc).
As for the new Travel, Nature and Adventure categories, they include Outstanding Travel and Adventure Program (at least 51% focus on travel, e.g., destinations, forms of travel, exploration, thrill-seeking, etc) and Outstanding Nature and Science Program (at least 51% focus on interaction with and research on the natural world, including weather, animals, natural disasters, and climate).
After announcing the elimination of the Outstanding Younger Performer in a Daytime Drama Series category last year, this year, the organization is announcing the elimination of the Outstanding Original Song category.
No reason was cited for the elimination, but considering the dwindling number of nominees in the category, it makes sense for the organization to eliminate it.
New daytime drama series “Beyond the Gates” as well as its cast and crew are ineligible for a nomination for this year’s awards due to the show premiering during calendar 2025. Nominations for “The 52nd Annual Daytime Emmy Awards” are for calendar year 2024 (January-December) only.
“The 53rd Annual Daytime Emmy Awards,” set to take place in 2026, will see the new CBS soap opera eligible based on calendar year 2025.
For more information on the changes that were made for “The 52nd Annual Daytime Emmy Awards,” check out our full breakdown here.
Last year’s telecast of “The 51st Annual Daytime Emmy Awards” on CBS set a four-year high among Total Viewers and Adults 18-49, the key sales demographic for primetime television.
Factoring in delayed ratings, the awards show averaged 3.195 million viewers, emerging as the largest telecast in 13 years — since Sunday, June 19, 2011, when CBS aired “The 38th Annual Daytime Emmy Awards.”