THE NUMBERS
Following our earlier report, which was based on fast national ratings data, Nielsen has now released final national figures for Friday, June 7.
The updated figures again showed that “The 51st Annual Daytime Emmy Awards” increased substantially from last year’s telecast among Total Viewers and included how the awards show performed in Adults 18-49.
CBS
The two-hour ceremony averaged 2.917 million viewers and a 0.25 rating in Adults 18-49, up from the 2.03 million viewers who watched last year’s much-delayed December telecast and the 0.14 rating it averaged in the key sales demo. Overall, the ceremony hit a four-year high in viewers and the demo, ranking second for the night in Total Viewers and fifth in unrounded Adults 18-49. Only a repeat of “Celebrity Wheel of Fortune” on ABC performed better among Total Viewers (4.133 million vs. 2.917 million).
According to Programming Insider, the Daytime Emmy Awards pulled a 0.27 rating among Women 18-49 and a 0.23 rating among Men 18-49. In Households, the show had a 1.87 rating and 7 share. Live+3 and Live+7 viewing will be released in the coming days.
The improved ratings performance for the Daytime Emmys comes just as CBS and The National Academy of Television Arts & Sciences (NATAS) prepare to discuss whether to continue their exclusive broadcast partnership. The network has carried the awards show exclusively for five consecutive years, and this year marked the 18th time CBS has aired it since it was first conceived in 1974.
What follows is a breakdown of how “The 51st Annual Daytime Emmy Awards” performed on CBS compared to its four recent telecasts, each based on Live+Same Day ratings data.
“The 51st Annual Daytime Emmy Awards” (CBS) – Friday, June 7, 2024
- Total Viewers – 2.917 million
- Households – 1.87 rating
- Adults 18-49 – 0.25 rating
- Women 18-49 – 0.27 rating
- Men 18-49 – 0.23 rating
“The 50th Annual Daytime Emmy Awards” (CBS) – Friday, December 15, 2023
- Total Viewers – 2.073 million
- Households – 1.40 rating
- Adults 18-49 – 0.15 rating
- Adults 25-54 – 0.19 rating
- Adults 18-34 – 0.09 rating
“The 49th Annual Daytime Emmy Awards” (CBS) – Friday, June 24, 2022
- Total Viewers – 2.80 million
- Adults 18-49 – 0.2 rating
“The 48th Annual Daytime Emmy Awards” (CBS) – Friday, June 25, 2021
- Total Viewers (Live+Same Day) – 2.528 million
- Adults 18-49 (Live+Same Day) – 0.23 rating
- Total Viewers (Live+7) – 2.813 million
- Adults 18-49 (Live+7) – 0.25 rating
“The 47th Annual Daytime Emmy Awards” (CBS) – Friday, June 26, 2020
- Total Viewers – 3.015 million
- Households – 2.1 rating
- Adults 25-54 – 0.4 rating (W: 0.5 rating / M: 0.3 rating)
- Adults 18-49 – 0.29 rating (W: 0.4 rating / M: 0.2 rating)
- Adults 18-34 – 0.2 rating (W: 0.2 rating / M: 0.2 rating)
- Live+7 Total Viewers – 3.193 million
- Live+7 Adults 18-49 – 0.30 rating
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m. and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each of which represents 1,250,000 homes as of the 2023-2024 television season.
