Presenting its first Nurses Ball event since 2023, “General Hospital (1.841 million) saw a nice bump in the key sales demographics used to sell ads for daytime television during the week of May 19-23, 2025.
With its 0.21 rating among Women 18-49, the ABC daytime drama series marked a seven-week high in the demo (since March 31-April 4, 2025). Meanwhile, its 0.33 rating among Women 25-54 tied for the show’s third-best performance of the season and marked an eight-week high (since March 24-28, 2025) for the series. Further, “General Hospital” topped time slot competitor “Beyond the Gates” (1.541 million) on CBS for the first time in both categories, not including ties. Further, the long-running soap was up +0.02 compared to the same week last year among Women 18-49 and Women 25-54.
After hitting multi-week highs one week earlier, “Beyond the Gates” faltered a bit among Women 18-49, tying its season low with a 0.18 rating. Speaking of season lows, “The Bold and the Beautiful” (2.485 million) tied its low among Women 18-49 with a 0.22 rating.
“TODAY with Jenna & Friends” (1.150 million) hit a new series low among Women 18-49 with a 0.15 rating, just above “GMA3: What You Need to Know” (1.179 million), with the latter series tying its series low among Total Viewers.
Despite a decline in Women 18-49 (0.25 rating), “The Young and the Restless” (2.896 million) managed to see a week-to-week uptick among Women 25-54 (0.44 rating). Elsewhere, both half hours of “The Price is Right” (3.511 million / 3.959 million) were the biggest gainers among Total Viewers week-to-week.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of May 19-23, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a week-to-week and year-over-year performance comparison.
Note*: Figures under the 2024 column for “Beyond the Gates” are compared to the performance of the former time slot occupant, “The Talk.” Ditto “TODAY with Jenna & Friends” being compared with the performance of its predecessor broadcast “TODAY with Hoda & Jenna.”
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.37 | 0.40 | 0.38 |
| 2. The Price Is Right 1 (CBS) | 0.33 | 0.38 | 0.35 |
| 3. The Young and the Restless (CBS) | 0.25 | 0.27 | 0.28 |
| 4. TODAY 3rd Hour (NBC) | 0.23 | 0.27 | 0.26 |
| 5. The Bold and the Beautiful (CBS) | 0.22 | 0.25 | 0.26 |
| 6. Let’s Make a Deal 2 (CBS) | 0.21 | 0.23 | 0.26 |
| — General Hospital (ABC) | 0.21 | 0.20 | 0.19 |
| 8. Let’s Make a Deal 1 (CBS) | 0.20 | 0.21 | 0.22 |
| 9. The View (ABC) | 0.19 | 0.19 | 0.18 |
| 10. Beyond the Gates (CBS) | 0.18 | 0.21 | 0.15* |
| 11. TODAY with Jenna & Friends (NBC) | 0.15 | 0.17 | 0.22* |
| 12. GMA3: What You Need to Know (ABC) | 0.14 | 0.13 | 0.14 |
| 13. NBC News Daily (NBC) | 0.12 | 0.12 | 0.14 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.56 | 0.54 | 0.58 |
| 2. The Price Is Right 1 (CBS) | 0.51 | 0.49 | 0.51 |
| 3. The Young and the Restless (CBS) | 0.44 | 0.42 | 0.46 |
| 4. The Bold and the Beautiful (CBS) | 0.40 | 0.40 | 0.43 |
| 5. TODAY 3rd Hour (NBC) | 0.36 | 0.43 | 0.38 |
| 6. General Hospital (ABC) | 0.33 | 0.28 | 0.31 |
| 7. Beyond the Gates (CBS) | 0.31 | 0.32 | 0.26* |
| 8. Let’s Make a Deal 2 (CBS) | 0.31 | 0.30 | 0.36 |
| 9. Let’s Make a Deal 1 (CBS) | 0.30 | 0.27 | 0.32 |
| 10. The View (ABC) | 0.28 | 0.26 | 0.28 |
| 11. TODAY with Jenna & Friends (NBC) | 0.25 | 0.29 | 0.31* |
| 12. NBC News Daily (NBC) | 0.20 | 0.21 | 0.22 |
| 13. GMA3: What You Need to Know (ABC) | 0.19 | 0.18 | 0.23 |
Households
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 2.4 | 2.3 | 2.6 |
| 2. The Price Is Right 1 (CBS) | 2.1 | 2.0 | 2.3 |
| 3. The Young and the Restless (CBS) | 1.9 | 1.9 | 2.0 |
| 4. The Bold and the Beautiful (CBS) | 1.6 | 1.6 | 1.7 |
| — The View (ABC) | 1.6 | 1.5 | 1.6 |
| 6. Let’s Make a Deal 2 (CBS) | 1.4 | 1.3 | 1.5 |
| 7. Let’s Make a Deal 1 (CBS) | 1.2 | 1.2 | 1.3 |
| — General Hospital (ABC) | 1.2 | 1.1 | 1.3 |
| 9. TODAY 3rd Hour (NBC) | 1.1 | 1.1 | 1.2 |
| 10. Beyond the Gates (CBS) | 1.0 | 1.1 | 0.8* |
| 11. GMA3: What You Need to Know (ABC) | 0.8 | 0.8 | 0.8 |
| 12. TODAY with Jenna & Friends (NBC) | 0.7 | 0.7 | 0.9* |
| — NBC News Daily (NBC) | 0.7 | 0.7 | 0.8 |
Total Viewers (In Millions)
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 3,959 | 3,841 | 4,166 |
| 2. The Price Is Right 1 (CBS) | 3,511 | 3,361 | 3,628 |
| 3. The Young and the Restless (CBS) | 2,896 | 2,853 | 3,009 |
| 4. The Bold and the Beautiful (CBS) | 2,485 | 2,477 | 2,580 |
| 5. The View (ABC) | 2,374 | 2,336 | 2,289 |
| 6. Let’s Make a Deal 2 (CBS) | 2,215 | 2,114 | 2,385 |
| 7. Let’s Make a Deal 1 (CBS) | 1,896 | 1,816 | 2,023 |
| 8. General Hospital (ABC) | 1,841 | 1,790 | 1,903 |
| 9. TODAY 3rd Hour (NBC) | 1,645 | 1,673 | 1,844 |
| 10. Beyond the Gates (CBS) | 1,541 | 1,572 | 1,247* |
| 11. GMA3: What You Need to Know (ABC) | 1,179 | 1,184 | 1,291 |
| 12. TODAY with Jenna & Friends (NBC) | 1,150 | 1,130 | 1,336* |
| 13. NBC News Daily (NBC) | 1,044 | 1,063 | 1,136 |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| P = Premiere | R = Repeat | S = Special |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)*
- “NBC News Daily” was broken out on Monday, May 19. The show’s weekly average is based on four days (Tuesday through Friday).
- “The View” aired an amended repeat on Friday, May 23 due to the Memorial Day holiday weekend, which was retitled “VIEW-ABC” and is excluded from the weekly and season averages. The show’s weekly average is based on four days (Monday through Thursday).