Although its network counterparts saw significant drops week-to-week among Women 18-49 and Women 25-54, “Beyond the Gates” (1.555 million) for the most part maintained its numbers in the key sales demographics used to sell ads for daytime programming, despite a noticeable drop among Total Viewers (-130,000).
During the week of March 24-28, 2025, the newest CBS soap was topped by “General Hospital” (1.865 million) for the first time among Women 18-49 (excluding ties), with the ABC series averaging a 0.22 rating to the 0.21 rating for the folks in Fairmont Crest. That said, the Dupree family-led show held its week ago 0.36 rating among Women 25-54, easily beating out the 0.33 rating for the folks in Port Charles, which managed to see an uptick, up +0.02 compared to one week earlier (0.33 rating vs. 0.31 rating).
CBS
“Beyond the Gates” continues to outdo the year ago performance of “The Talk” (1.187 million) among Total Viewers, Households (1.1 rating vs. 0. 8 rating), Women 18-49 (0.21 rating vs. 0.16 rating) and Women 25-54 (0.36 rating vs. 0.25 rating). Meanwhile, “General Hospital” saw a year-over-year increase among Women 18-49 (0.22 rating vs. 0.21) but fell slightly among Women 25-54 (0.33 rating vs. 0.35 rating).
At “The Young and the Restless” (3.044 million), the soap was down the most week-to-week and year-over-year among Women 18-49 and down week-to-week among Women 25-54 (0.46 rating vs. 0.52 rating). That said, the soap did manage to maintain its numbers compared to the same week last year among Women 25-54 (0.46 rating). The soap was also up year-over-year among Total Viewers, adding +26,000 over the comparable week last year (3.044 million vs. 3.018 million).
Although down week-to-week among both demographics, “The Bold and the Beautiful” (2.585 million) was one of the few daytime broadcast shows to see year-over-year increases, up +0.01 among Women 18-49 (0.24 rating vs. 0.23 rating) and up +0.04 among Women 25-54 (0.42 rating vs. 0.38 rating). Similarly, the soap also saw an uptick among Total Viewers compared to the same week last year, up +67,000 (2.585 million vs. 2.518 million).
The second half hours of game shows “The Price is Right” (4.205 million) and “Let’s Make a Deal” (2.297 million), along with “NBC News Daily” (1.098 million) were the only daytime broadcast shows to see week-to-week growth among Total Viewers, albeit the increases were very minimal.
“GMA3: What You Need to Know” (1.337 million) continued to rank last in the key demos, a trend that reportedly could lead to anchors DeMarco Morgan and Eva Pilgrim being replaced by the end of the summer.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of March 24-28, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a week-to-week and year-over-year performance comparison.
Note*: The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared to “TODAY with Hoda & Jenna.”
A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, will be posted shortly.
Week of March 24-28, 2025 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.38 | 0.37 | 0.40 |
| 2. The Price Is Right 1 (CBS) | 0.36 | 0.32 | 0.36 |
| 3. TODAY 3rd Hour (NBC) | 0.27 | 0.33 | 0.32 |
| — The Young and the Restless (CBS) | 0.27 | 0.31 | 0.28 |
| 5. Let’s Make a Deal 2 (CBS) | 0.25 | 0.23 | 0.26 |
| 6. The Bold and the Beautiful (CBS) | 0.24 | 0.28 | 0.23 |
| 7. The View (ABC) | 0.22 | 0.24 | 0.23 |
| — TODAY with Jenna & Friends (NBC) | 0.22 | 0.23 | 0.23* |
| — General Hospital (ABC) | 0.22 | 0.21 | 0.21 |
| 10. Let’s Make a Deal 1 (CBS) | 0.21 | 0.23 | 0.24 |
| — Beyond the Gates (CBS) | 0.21 | 0.22 | 0.16* |
| 12. NBC News Daily (NBC) | 0.18 | 0.13 | 0.16 |
| 13. GMA3: What You Need to Know (ABC) | 0.15 | 0.13 | 0.14 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.55 | 0.57 | 0.59 |
| 2. The Price Is Right 1 (CBS) | 0.50 | 0.52 | 0.53 |
| 3. The Young and the Restless (CBS) | 0.46 | 0.52 | 0.46 |
| 4. The Bold and the Beautiful (CBS) | 0.42 | 0.47 | 0.38 |
| 5. TODAY 3rd Hour (NBC) | 0.39 | 0.47 | 0.48 |
| 6. Beyond the Gates (CBS) | 0.36 | 0.36 | 0.25* |
| 7. Let’s Make a Deal 2 (CBS) | 0.35 | 0.35 | 0.37 |
| 8. TODAY with Jenna & Friends (NBC) | 0.33 | 0.34 | 0.35* |
| — General Hospital (ABC) | 0.33 | 0.31 | 0.35 |
| 10. Let’s Make a Deal 1 (CBS) | 0.31 | 0.33 | 0.34 |
| 11. The View (ABC) | 0.30 | 0.32 | 0.35 |
| 12. NBC News Daily (NBC) | 0.26 | 0.21 | 0.24 |
| 13. GMA3: What You Need to Know (ABC) | 0.21 | 0.19 | 0.24 |
Households
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 2.5 | 2.6 | 2.8 |
| 2. The Price Is Right 1 (CBS) | 2.2 | 2.2 | 2.4 |
| 3. The Young and the Restless (CBS) | 2.0 | 2.0 | 2.1 |
| 4. The Bold and the Beautiful (CBS) | 1.7 | 1.7 | 1.8 |
| 5. The View (ABC) | 1.6 | 1.7 | 1.6 |
| 6. Let’s Make a Deal 2 (CBS) | 1.4 | 1.4 | 1.5 |
| 7. Let’s Make a Deal 1 (CBS) | 1.2 | 1.3 | 1.3 |
| — General Hospital (ABC) | 1.2 | 1.2 | 1.4 |
| 9. TODAY 3rd Hour (NBC) | 1.1 | 1.2 | 1.3 |
| — Beyond the Gates (CBS) | 1.1 | 1.1 | 0.8* |
| 11. GMA3: What You Need to Know (ABC) | 0.9 | 0.9 | 0.9 |
| 12. TODAY with Jenna & Friends (NBC) | 0.8 | 0.8 | 1.0* |
| 13. NBC News Daily (NBC) | 0.7 | 0.7 | 0.8 |
Total Viewers (In Millions)
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 4,205 | 4,190 | 4,373 |
| 2. The Price Is Right 1 (CBS) | 3,591 | 3,676 | 3,889 |
| 3. The Young and the Restless (CBS) | 3,044 | 3,058 | 3,018 |
| 4. The Bold and the Beautiful (CBS) | 2,585 | 2,601 | 2,518 |
| 5. The View (ABC) | 2,399 | 2,500 | 2,374 |
| 6. Let’s Make a Deal 2 (CBS) | 2,297 | 2,274 | 2,380 |
| 7. Let’s Make a Deal 1 (CBS) | 1,981 | 2,021 | 2,062 |
| 8. General Hospital (ABC) | 1,865 | 1,925 | 2,079 |
| 9. TODAY 3rd Hour (NBC) | 1,749 | 1,859 | 1,973 |
| 10. Beyond the Gates (CBS) | 1,555 | 1,685 | 1,187* |
| 11. GMA3: What You Need to Know (ABC) | 1,337 | 1,364 | 1,455 |
| 12. TODAY with Jenna & Friends (NBC) | 1,263 | 1,229 | 1,412* |
| 13. NBC News Daily (NBC) | 1,098 | 1,083 | 1,219 |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| P = Premiere | R = Repeat | S = Special |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)
- Nielsen did not report any preemptions, interruptions, or schedule changes during the week of March 24-28, 2025.