THE NUMBERS
ABC’s “General Hospital” (2.175 million) was the big winner among Total Viewers during the week of January 1-5, 2024, adding +135,000 viewers week-to-week and hitting a new season high. Overall, the series attracted its largest audience since the week of May 1-5, 2023 (2.179 million vs. 2.175 million).
Since hitting a season low of just 1.915 million two weeks ago (week of December 18-22, 2023), the daytime drama series has seen two consecutive weeks of increases, climbing by +260,00 viewers during that period.
Among Women 25-54, “General Hospital” tied with CBS’ “The Bold and the Beautiful” (2.741 million), both with a 0.4 rating. However, in the unrounded demo, “General Hospital” actually beat “The Bold and the Beautiful” for the first time this season (0.43 rating vs. 0.40 rating). The ABC series saw a big jump in unrounded over the week ago, going from a 0.36 rating last week to a 0.43 rating this week (+0.07).
“The View” (2.453 million) hit an eight-week high among Total Viewers (since the week of November 6-10, 2023), marking its second most-watched week of the season. The daily talk show continues to outrank all other daytime network talk shows and news programs, including “TODAY 3rd Hour” (2.217 million), “TODAY with Hoda & Jenna” (1.969 million), “GMA3: What You Need to Know” (1.413 million), “NBC News Daily” (1.303 million) and “The Talk” (1.290 million).
NBC’s broadcast of “The Tournament of Roses Parade” and ABC’s broadcast of “The Rose Bowl Parade” topped the list among Women 18-49 and Women 25-54, ranking first and/or second, respectively. Both specials were up over their 2023 broadcasts.
Note: Most daytime broadcast shows were preempted or coded as specials on Monday, January 1, 2024 due to the New Year’s Day holiday.
What follows is a breakdown of how the daytime broadcast shows performed during the week of January 1-5, 2024 in Women 18-49 Rating, Women 25-54 Rating, Households and Total Viewers, including a look at their comparable performances in 2023, 2022, 2021 and 2020 (pre-pandemic), which provides readers with a clearer picture of how the shows are performing overall during a five-year period and/or the basis for an overall trend. A closer look at the daytime soaps, including their daily performance breakdown in the demos, will be posted shortly.
Week of January 1-5, 2024 Rankers
Women 18-49 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2023 | 2022 | 2021 | 2020* |
|---|---|---|---|---|---|---|
| 1. Tournament of Roses Parade (NBC) – S | 0.7 | 0.7 | N/A | 0.5 | 1.0 | |
| — Rose Bowl Parade (ABC) – S | 0.7 | 0.5 | N/A | 0.6 | 1.1 | |
| 3. The Price is Right 2 (CBS) | 0.4 | 0.5 | 0.5 | 0.6 | 0.5 | 0.5 |
| — TODAY 3rd Hour (NBC) | 0.4 | 0.3 | 0.4 | 0.4 | 0.5 | 0.5 |
| — The Price is Right 1 (CBS) | 0.4 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 |
| 6. The Young and the Restless (CBS) | 0.3 | 0.4 | 0.4 | 0.4 | 0.4 | 0.5 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 | 0.3 | 0.4 | 0.4 |
| — The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.4 | 0.4 | 0.4 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | NR | 0.4 | 0.4 | 0.3 | 0.4 |
| 10. General Hospital (ABC) | 0.2 | 0.2 | 0.3 | 0.4 | 0.3 | 0.5 |
| — Let’s Make a Deal 1 (CBS) | 0.2 | NR | 0.3 | 0.4 | 0.3 | 0.4 |
| — The View (ABC) | 0.2 | 0.2* – R | 0.3 | 0.4 | 0.5 | 0.4 |
| — NBC News Daily (NBC) | 0.2 | 0.2 | 0.2 | 0.3* | 0.3* | 0.4* |
| — The Talk (CBS) | 0.2 | NR | 0.2 | 0.3 | 0.2 | 0.3 |
| 15. GMA3: What You Need to Know (ABC) | 0.1 | 0.2 | 0.2 | 0.3 | 0.4 | 0.3* |
Women 18-49 Rating (Unrounded)*
| Rank / Show / Network | This Week | Last Week | 2023 | 2022 | 2021 | 2020* |
|---|---|---|---|---|---|---|
| 1. Tournament of Roses Parade (NBC) – S | 0.72 | 0.67 | 0.54 | 0.95 | ||
| 2. Rose Bowl Parade (ABC) – S | 0.65 | 0.45 | 0.63 | 1.07 | ||
| 3. The Price is Right 2 (CBS) | 0.40 | 0.51 | 0.54 | 0.56 | 0.51 | 0.53 |
| 4. TODAY 3rd Hour (NBC) | 0.37 | 0.32 | 0.37 | 0.44 | 0.52 | 0.54 |
| 5. The Price is Right 1 (CBS) | 0.35 | 0.46 | 0.49 | 0.47 | 0.46 | 0.49 |
| 6. The Young and the Restless (CBS) | 0.32 | 0.35 | 0.44 | 0.42 | 0.41 | 0.49 |
| 7. TODAY with Hoda & Jenna (NBC) | 0.30 | 0.25 | 0.31 | 0.32 | 0.44 | 0.42 |
| 8. The Bold and the Beautiful (CBS) | 0.26 | 0.29 | 0.40 | 0.37 | 0.35 | 0.44 |
| — Let’s Make a Deal 2 (CBS) | 0.26 | NR | 0.35 | 0.40 | 0.32 | 0.44 |
| 10. General Hospital (ABC) | 0.23 | 0.22 | 0.31 | 0.35 | 0.33 | 0.49 |
| 11. Let’s Make a Deal 1 (CBS) | 0.22 | NR | 0.30 | 0.35 | 0.26 | 0.39 |
| 12. The View (ABC) | 0.20 | 0.17* – R | 0.33 | 0.36 | 0.49 | 0.41 |
| 13. NBC News Daily (NBC) | 0.18 | 0.15 | 0.21 | 0.25* | 0.34* | 0.40* |
| 14. The Talk (CBS) | 0.15 | NR | 0.23 | 0.25 | 0.24 | 0.33 |
| 15. GMA3: What You Need to Know (ABC) | 0.11 | 0.15 | 0.19 | 0.32 | 0.36 | 0.30* |
Women 25-54 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2023 | 2022 | 2021 | 2020* |
|---|---|---|---|---|---|---|
| 1. Tournament of Roses Parade (NBC) – S | 1.0 | 0.9 | N/A | 0.7 | 1.5 | |
| 2. Rose Bowl Parade (ABC) – S | 0.9 | 0.7 | N/A | 0.8 | 1.5 | |
| 3. The Price is Right 2 (CBS) | 0.6 | 0.7 | 0.8 | 0.9 | 0.8 | 0.8 |
| — TODAY 3rd Hour (NBC) | 0.6 | 0.5 | 0.6 | 0.7 | 0.7 | 0.8 |
| 5. The Young and the Restless (CBS) | 0.5 | 0.5 | 0.7 | 0.7 | 0.7 | 0.8 |
| — The Price is Right 1 (CBS) | 0.5 | 0.6 | 0.7 | 0.7 | 0.7 | 0.7 |
| — TODAY with Hoda & Jenna (NBC) | 0.5 | 0.4 | 0.5 | 0.5 | 0.6 | 0.6 |
| 8. General Hospital (ABC) | 0.4 | 0.4 | 0.5 | 0.6 | 0.5 | 0.7 |
| — The Bold and the Beautiful (CBS) | 0.4 | 0.4 | 0.7 | 0.6 | 0.6 | 0.7 |
| — The View (ABC) | 0.4 | 0.3* – R | 0.5 | 0.5 | 0.7 | 0.6 |
| — Let’s Make a Deal 2 (CBS) | 0.4 | 0.0 | 0.5 | 0.6 | 0.5 | 0.6 |
| 12. Let’s Make a Deal 1 (CBS) | 0.3 | 0.0 | 0.5 | 0.5 | 0.4 | 0.5 |
| — NBC News Daily (NBC) | 0.3 | 0.3 | 0.3 | 0.4* | 0.5* | 0.6* |
| 14. The Talk (CBS) | 0.2 | 0.0 | 0.4 | 0.4 | 0.4 | 0.5 |
| — GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.3 | 0.4 | 0.5 | 0.4* |
Women 25-54 Rating (Unrounded)*
| Rank / Show / Network | This Week | Last Week | 2023 | 2022 | 2021 | 2020* |
|---|---|---|---|---|---|---|
| 1. Tournament of Roses Parade (NBC) – S | 1.00 | 0.91 | N/A | 0.67 | 1.47 | |
| 2. Rose Bowl Parade (ABC) – S | 0.93 | 0.69 | N/A | 0.84 | 1.51 | |
| 3. The Price is Right 2 (CBS) | 0.56 | 0.69 | 0.80 | 0.86 | 0.80 | 0.80 |
| 4. TODAY 3rd Hour (NBC) | 0.55 | 0.50 | 0.56 | 0.65 | 0.74 | 0.79 |
| 5. The Young and the Restless (CBS) | 0.51 | 0.51 | 0.70 | 0.68 | 0.68 | 0.80 |
| 6. The Price is Right 1 (CBS) | 0.50 | 0.61 | 0.72 | 0.73 | 0.73 | 0.73 |
| 7. TODAY with Hoda & Jenna (NBC) | 0.46 | 0.41 | 0.46 | 0.50 | 0.62 | 0.63 |
| 8. General Hospital (ABC) | 0.43 | 0.36 | 0.50 | 0.56 | 0.53 | 0.74 |
| 9. The Bold and the Beautiful (CBS) | 0.40 | 0.41 | 0.65 | 0.58 | 0.60 | 0.74 |
| 10. The View (ABC) | 0.36 | 0.26* – R | 0.48 | 0.51 | 0.74 | 0.61 |
| — Let’s Make a Deal 2 (CBS) | 0.36 | NR | 0.53 | 0.58 | 0.51 | 0.63 |
| 12. Let’s Make a Deal 1 (CBS) | 0.30 | NR | 0.47 | 0.50 | 0.43 | 0.54 |
| 13. NBC News Daily (NBC) | 0.27 | 0.25 | 0.33 | 0.40* | 0.48* | 0.61* |
| 14. The Talk (CBS) | 0.22 | NR | 0.37 | 0.38 | 0.38 | 0.50 |
| 15. GMA3: What You Need to Know (ABC) | 0.21 | 0.24 | 0.28 | 0.43 | 0.52 | 0.44* |
Households
| Rank / Show / Network | This Week | Last Week | 2023 | 2022 | 2021 | 2020* |
|---|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.8 | 2.9 | N/A* | 3.3 | 3.1 | 3.5 |
| 2. The Price is Right 1 (CBS) | 2.5 | 2.6 | N/A* | 3.0 | 2.8 | 3.2 |
| 3. The Young and the Restless (CBS) | 2.2 | 2.2 | N/A* | 2.5 | 2.2 | 2.8 |
| 4. The Bold and the Beautiful (CBS) | 1.8 | 1.9 | N/A* | 2.1 | 1.9 | 2.5 |
| 5. The View (ABC) | 1.7 | NR | 1.7 | 1.7 | 2.5 | 2.1 |
| 6. Let’s Make a Deal 2 (CBS) | 1.6 | NR | N/A* | 2.0 | 2.0 | 2.5 |
| 7. TODAY 3rd Hour (NBC) | 1.5 | N/A | 1.6 | N/A | 1.7 | 1.9 |
| 8. General Hospital (ABC) | 1.4 | 1.3 | N/A* | 1.5 | 1.5 | 1.8 |
| — Let’s Make a Deal 1 (CBS) | 1.4 | NR | N/A* | 1.8 | 1.7 | 2.1 |
| 10. TODAY with Hoda & Jenna (NBC) | 1.1 | N/A | 1.2 | N/A | 1.3 | 1.4 |
| 11. GMA3: What You Need to Know (ABC) | 0.9 | 0.8 | N/A* | 1.2 | 1.4 | 1.2* |
| — NBC News Daily (NBC) | 0.9 | 0.8 | 0.9 | 1.2* | 1.2* | 1.4* |
| — The Talk (CBS) | 0.9 | NR | 1.0 | 1.1 | 1.0 | 1.6 |
| N/A. Rose Bowl Parade (ABC) – S | N/A | N/A | N/A | 2.0 | 3.9 | |
| N/A. Tournament of Roses Parade (NBC) – S | N/A | N/A | N/A | 1.6 | 3.5 |
Total Viewers (in millions)
| Rank / Show / Network | This Week | Last Week | 2023 | 2022 | 2021 | 2020* |
|---|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,475 | 4,808 | N/A* | 5,135 | 4,682 | 4,959 |
| 2. The Price is Right 1 (CBS) | 3,935 | 4,222 | N/A* | 4,451 | 4,242 | 4,411 |
| 3. The Young and the Restless (CBS) | 3,227 | 3,406 | N/A* | 3,740 | 3,204 | 3,739 |
| 4. The Bold and the Beautiful (CBS) | 2,741 | 2,908 | N/A* | 3,085 | 2,681 | 3,270 |
| 5. Let’s Make a Deal 2 (CBS) | 2,608 | NR | N/A* | 3,150 | 3,054 | 3,345 |
| 6. The View (ABC) | 2,453 | NR | 2,457 | 2,464 | 3,313 | 2,629 |
| 7. TODAY 3rd Hour (NBC) | 2,217 | N/A | 2,385 | N/A | 2,457 | 2,554 |
| 8. Let’s Make a Deal 1 (CBS) | 2,213 | NR | N/A* | 2,718 | 2,540 | 2,840 |
| 9. General Hospital (ABC) | 2,175 | 2,040 | N/A* | 2,221 | 2,082 | 2,335 |
| 10. TODAY with Hoda & Jenna (NBC) | 1,696 | N/A | 1,825 | N/A | 1,788 | 1,879 |
| 11. GMA3: What You Need to Know (ABC) | 1,413 | 1,314 | N/A* | 1,808 | 1,947 | 1,598* |
| 12. NBC News Daily (NBC) | 1,303 | 1,248 | 1,275 | 1,783* | 1,763* | 1,884* |
| 13. The Talk (CBS) | 1,290 | NR | N/A* | 1,595 | 1,429 | 2,096 |
| N/A. Rose Bowl Parade (ABC) – S | N/A | N/A* | N/A | 3,293 | 6,368 | |
| N/A. Tournament of Roses Parade (NBC) – S | N/A | N/A* | N/A | 2,664 | 5,776 |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m. and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each of which represents 1,250,000 homes as of the 2023-2024 television season.
LEGEND
| R = Repeat | S = Special | P = Premiere |
| NR = Not Rated | N/A = Not Available | * denotes further information |
Note*: Officially, the demo ratings are sorted by the rounded figures released by Nielsen. “NBC News Daily” 2022, 2021 and 2020 figures are compared to the performance of “Days of our Lives,” which moved to Peacock exclusively beginning September 12, 2022. “GMA3: What You Need to Know” 2020 (pre-pandemic) figures are compared to “GMA3: Strahan, Sara & Keke.”
“Let’s Make a Deal,” “The Talk,” and “The View” aired amended during the week of December 25-29, 2023, and were excluded from the weekly rankings for that week. Ratings for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” were unavailable for that week.
Year-to-year comparisons (2024 vs. 2023) for most daytime broadcast shows among Households and Total Viewers will be unavailable for the foreseeable future due to figures being unavailable to Soap Opera Network during that period.
**Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” aired a repeat on Monday, January 1, 2024, which was coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).
- “General Hospital” was preempted on Monday, January 1, 2024 due to ABC’s broadcast of “The Rose Bowl Parade” and College Football (“Cheeze-It Citrus Bowl: Iowa vs. Tennessee”). The show’s weekly average is based on four days (Tuesday through Friday).
- “GMA3: What You Need to Know” was preempted on Monday, January 1, 2024 due to ABC’s broadcast of “The Rose Bowl Parade” and College Football (“Cheeze-It Citrus Bowl: Iowa vs. Tennessee”). The show’s weekly average is based on four days (Tuesday through Friday).
- “Let’s Make a Deal” aired repeats on Monday, January 1, 2024, which were coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).
- “NBC News Daily” was coded as a special on Monday, January 1, 2024. The show’s weekly average is based on four days (Tuesday through Friday).
- “The Price is Right” aired repeats on Monday, January 1, 2024, which were coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).
- “The Talk” aired a repeat on Monday, January 1, 2024, which was coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).
- “TODAY 3rd Hour” was coded as a special on Monday, January 1, 2024. The show’s weekly average is based on four days (Tuesday through Friday).
- “TODAY with Hoda & Jenna” was coded as a special on Monday, January 1, 2024. The show’s weekly average is based on four days (Tuesday through Friday).
- “The View” was preempted on Monday, January 1, 2024 due to ABC’s broadcast of “The Rose Bowl Parade” and College Football (“Cheeze-It Citrus Bowl: Iowa vs. Tennessee”). The show’s weekly average is based on four days (Tuesday through Friday).
- “The Young and the Restless” aired a repeat on Monday, January 1, 2024, which was coded as a special. The show’s weekly average is based on four days (Tuesday through Friday).
