ABC’s “The View” hit a new season high among Total Viewers, averaging 2.489 million viewers during the week of November 6-10, 2023. Not only was the daytime chat fest up week-to-week (+42,000 viewers), but the show was also up year-to-year (+110,000 viewers) and up over the same period two years ago (2021), gaining an impressive +143,000 viewers. Further, “The View” attracted its largest overall audience in more than a year – since the week of March 28-April 1, 2022.
Photo by Lou Rocco/ABC
Seven weeks into the 2023-2024 broadcast television season, “The View” is up over the same point last season, adding +57,000 viewers on average (2.361 million vs. 2.304 million). For the fourth season in a row, “The View” ranks first in Households and Total Viewers among all network and syndicated daytime talk shows and news programs, topping second place “Live with Kelly and Mark” (2.314 million viewer averagethrough the week of October 30-November 3, 2023) and third place “TODAY 3rd Hour” (1.949 million viewer average through the week of November 6-10, 2023).
Outside of “The View,” only the first half-hour of “Let’s Make a Deal” (2.278 million) managed to see week-to-week gains, adding just +6,000 viewers. Meanwhile, “The Talk” (1.351 million) was the only other daytime broadcast series to see year-to-year increases outside of “The View,” adding +11,000 viewers over its performance in 2022. As for improvements over 2020, “The Bold and the Beautiful” (2.796 million) was the only daytime broadcast series to see an uptick, adding +69,000 viewers.
Tied for first place in Women 18-49 (0.4 rating) and tied for second in Women 25-54 (0.5 rating), “The Young and the Restless” (3.175 million) hit a new season high in the unrounded* Women 25-54 demographic with a 0.54 rating. Only 0.03 ratings points separated the top-rated second half-hour of “The Price is Right” (4.288 million) and the daytime drama series in the unrounded* demo (0.57 rating vs. 0.54 rating). “General Hospital” (2.027 million) saw an uptick of +0.03 in the unrounded* Women 18-49 demographic compared to its performance one week earlier and a +0.02 increase in the unrounded* Women 25-54 demo.
What follows is a breakdown of how the daytime broadcast shows performed during the week of November 6-10, 2023 in Women 18-49 Rating, Women 25-54 Rating, Households and Total Viewers, including a look at their comparable performance in 2022, 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance breakdown in the demos, will be posted shortly.
Women 18-49 Rating by Network (Unrounded Average)*
Network
This Week
Last Week
2022
2021
2020
ABC
0.21
0.19
0.29
0.27
0.36
CBS
0.31
0.33
0.33
0.35
0.38
NBC
0.25
0.28
0.24
0.33*
0.41*
Source: Nielsen (Live+SD)
Women 25-54 Rating by Network (Unrounded Average)*
Network
This Week
Last Week
2022
2021
2020
ABC
0.34
0.34
0.44
0.43
0.58
CBS
0.45
0.47
0.52
0.53
0.62
NBC
0.38
0.39
0.39
0.49*
0.59*
Source: Nielsen (Live+SD)
Total Viewers by Network (In Millions)
Network
This Week
Last Week
2022
2021
2020
ABC
1,965
1,991
2,016
2,009
2,303
CBS
2,894
2,936
2,957
3,104
3,162
NBC
1,510
1,602
1,591
1,791*
1,902*
Source: Nielsen (Live+SD)
Note*: Officially, the demo ratings are sorted by the rounded figures released by Nielsen. “NBC News Daily” 2021 and 2020 figures are compared to the performance of “Days of our Lives,” which moved to Peacock exclusively beginning September 12, 2022. NBC’s network averages in 2021 and 2020 include the performance of “Days of our Lives.”
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m. and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each of which representing 1,250,000 homes as of the 2023-2024 television season.
**Notable Preemptions/Schedule Changes
There were no notable preemptions or schedule changes reported by Nielsen during the week of November 6-10, 2023.
