“TODAY 3rd Hour” (1.934 million) tied for first place in Women 18-49 rating (rounded) and tied for second in Women 25-54 rating (rounded) during the week of October 23-27, 2023, marking the first time in a while that the third hour of the popular “TODAY” franchise ranked as high among the daytime broadcast shows. The show was also up over its performance one week earlier in Total Viewers, gaining +68,000 viewers.
Speaking of week-to-week increases, nearly every show was up among Total Viewers, including “The Bold and the Beautiful” (2.791 million; +84,000), “GMA3: What You Need to Know” (1.459 million; +77,000), “General Hospital” (2.076 million; +62,000), the second half-hour of “Let’s Make a Deal” (2.618 million; +54,000) and “NBC News Daily” (1.176 million; +55,000). Also up week-to-week was the first half-hour of “The Price is Right” (3.716 million; +30,000), “The View” (2.307 million; +20,000) and “TODAY with Hoda & Jenna” (1.397 million; +15,000)
“The Bold and the Beautiful” and “General Hospital” were the only shows to see increases compared to their performance three years ago (2020), each up +68,000 and +14,000 viewers, respectively. As for year-to-year increases, only “NBC News Daily” saw an uptick, gaining +99,000 viewers compared to its performance one year earlier.
What follows is a breakdown of how the daytime broadcast shows performed during the week of October 23-27, 2023 in Women 18-49 Rating, Women 25-54 Rating, Households and Total Viewers, including a look at their comparable performance in 2022, 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance breakdown in the demos, can be read here.
Week of October 23-27, 2023 Rankers
Women 18-49 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.4 | 0.4 | 0.4 | 0.4 | 0.6 |
| — TODAY 3rd Hour (NBC) | 0.4 | 0.3 | 0.3 | 0.4 | 0.5 |
| 3. The Price is Right (CBS) | 0.3 | 0.4 | 0.4 | 0.4 | 0.6 |
| — The Young and the Restless (CBS) | 0.3 | 0.3 | 0.4 | 0.4 | 0.4 |
| — The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.4 | 0.3 | 0.3 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.2 | 0.3 | 0.3 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | 0.3 | 0.3 | 0.4 | 0.4 |
| — General Hospital (ABC) | 0.3 | 0.2 | 0.3 | 0.3 | 0.4 |
| 9. Let’s Make a Deal 1 (CBS) | 0.2 | 0.3 | 0.3 | 0.3 | 0.4 |
| — The View (ABC) | 0.2 | 0.2 | 0.3 | 0.3 | 0.4 |
| — NBC News Daily (NBC) | 0.2 | 0.2 | 0.1 | 0.3* | 0.3* |
| — GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.2 | 0.3 | 0.3 |
| — The Talk (CBS) | 0.2 | 0.2 | 0.2 | 0.3 | 0.3 |
Women 18-49 Rating (Unrounded)*
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.38 | 0.40 | 0.44 | 0.44 | 0.61 |
| 2. TODAY 3rd Hour (NBC) | 0.35 | 0.32 | 0.34 | 0.41 | 0.45 |
| 3. The Price is Right (CBS) | 0.34 | 0.36 | 0.39 | 0.41 | 0.55 |
| 4. The Young and the Restless (CBS) | 0.30 | 0.33 | 0.35 | 0.38 | 0.42 |
| 5. The Bold and the Beautiful (CBS) | 0.28 | 0.28 | 0.35 | 0.34 | 0.34 |
| 6. TODAY with Hoda & Jenna (NBC) | 0.27 | 0.26 | 0.24 | 0.33 | 0.33 |
| 7. Let’s Make a Deal 2 (CBS) | 0.25 | 0.27 | 0.31 | 0.36 | 0.43 |
| — General Hospital (ABC) | 0.25 | 0.23 | 0.30 | 0.33 | 0.35 |
| 9. Let’s Make a Deal 1 (CBS) | 0.24 | 0.25 | 0.29 | 0.32 | 0.36 |
| 10. The View (ABC) | 0.23 | 0.22 | 0.30 | 0.31 | 0.36 |
| 11. NBC News Daily (NBC) | 0.18 | 0.16 | 0.14 | 0.27* | 0.33* |
| 12. GMA3: What You Need to Know (ABC) | 0.17 | 0.16 | 0.22 | 0.26 | 0.28 |
| 13. The Talk (CBS) | 0.16 | 0.18 | 0.19 | 0.25 | 0.33 |
Women 25-54 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.6 | 0.6 | 0.7 | 0.7 | 0.9 |
| 2. TODAY 3rd Hour (NBC) | 0.5 | 0.5 | 0.5 | 0.6 | 0.7 |
| — The Price is Right (CBS) | 0.5 | 0.5 | 0.6 | 0.6 | 0.8 |
| — The Young and the Restless (CBS) | 0.5 | 0.5 | 0.6 | 0.6 | 0.7 |
| — The Bold and the Beautiful (CBS) | 0.5 | 0.4 | 0.6 | 0.6 | 0.6 |
| 6. General Hospital (ABC) | 0.4 | 0.4 | 0.5 | 0.5 | 0.6 |
| — TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.4 | 0.5 | 0.5 |
| — Let’s Make a Deal 2 (CBS) | 0.4 | 0.4 | 0.5 | 0.5 | 0.6 |
| — The View (ABC) | 0.4 | 0.4 | 0.5 | 0.5 | 0.6 |
| — Let’s Make a Deal 1 (CBS) | 0.4 | 0.4 | 0.4 | 0.5 | 0.5 |
| 11. GMA3: What You Need to Know (ABC) | 0.3 | 0.3 | 0.3 | 0.4 | 0.5 |
| 12. NBC News Daily (NBC) | 0.3 | 0.3 | 0.2 | 0.4* | 0.5* |
| 13. The Talk (CBS) | 0.2 | 0.3 | 0.4 | 0.4 | 0.4 |
Women 25-54 Rating (Unrounded)*
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.57 | 0.60 | 0.67 | 0.70 | 0.89 |
| 2. TODAY 3rd Hour (NBC) | 0.54 | 0.49 | 0.54 | 0.62 | 0.68 |
| 3. The Price is Right (CBS) | 0.53 | 0.54 | 0.60 | 0.64 | 0.80 |
| 4. The Young and the Restless (CBS) | 0.47 | 0.53 | 0.61 | 0.64 | 0.72 |
| 5. The Bold and the Beautiful (CBS) | 0.45 | 0.44 | 0.60 | 0.59 | 0.63 |
| 6. General Hospital (ABC) | 0.41 | 0.41 | 0.51 | 0.54 | 0.57 |
| — TODAY with Hoda & Jenna (NBC) | 0.41 | 0.40 | 0.37 | 0.49 | 0.51 |
| 8. Let’s Make a Deal 2 (CBS) | 0.39 | 0.43 | 0.46 | 0.52 | 0.62 |
| 9. The View (ABC) | 0.37 | 0.36 | 0.48 | 0.48 | 0.60 |
| 10. Let’s Make a Deal 1 (CBS) | 0.35 | 0.40 | 0.44 | 0.45 | 0.52 |
| 11. GMA3: What You Need to Know (ABC) | 0.28 | 0.27 | 0.33 | 0.41 | 0.46 |
| 12. NBC News Daily (NBC) | 0.27 | 0.27 | 0.22 | 0.37* | 0.47* |
| 13. The Talk (CBS) | 0.24 | 0.26 | 0.42 | 0.36 | 0.40 |
Households
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.6 | 2.7 | 2.7 | 2.9 | 3.3 |
| 2. The Price is Right 1 (CBS) | 2.4 | 2.3 | 2.4 | 2.6 | 2.9 |
| 3. The Young and the Restless (CBS) | 2.1 | 2.1 | 2.2 | 2.4 | 2.3 |
| 4. The Bold and the Beautiful (CBS) | 1.9 | 1.8 | 2.0 | 2.0 | 2.0 |
| 5. Let’s Make a Deal 2 (CBS) | 1.7 | 1.6 | 1.7 | 1.9 | 2.1 |
| 6. The View (ABC) | 1.6 | 1.6 | 1.6 | 1.7 | 2.2 |
| 7. Let’s Make a Deal 1 (CBS) | 1.4 | 1.4 | 1.5 | 1.6 | 1.8 |
| 8. General Hospital (ABC) | 1.4 | 1.3 | 1.4 | 1.5 | 1.5 |
| 9. TODAY 3rd Hour (NBC) | 1.3 | 1.3 | 1.4 | 1.6 | 1.6 |
| 10. TODAY with Hoda & Jenna (NBC) | 1.0 | 0.9 | 1.1 | 1.1 | 1.1 |
| 11. GMA3: What You Need to Know (ABC) | 0.9 | 0.9 | 1.0 | 1.1 | 1.2 |
| 12. The Talk (CBS) | 0.9 | 0.9 | 0.9 | 1.0 | 1.1 |
| 13. NBC News Daily (NBC) | 0.8 | 0.8 | 0.7 | 1.2* | 1.2* |
Total Viewers (In Millions)
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,207 | 4,211 | 4,274 | 4,533 | 4,934 |
| 2. The Price is Right 1 (CBS) | 3,716 | 3,686 | 3,735 | 4,012 | 4,386 |
| 3. The Young and the Restless (CBS) | 3,130 | 3,184 | 3,254 | 3,527 | 3,157 |
| 4. The Bold and the Beautiful (CBS) | 2,791 | 2,707 | 2,964 | 2,974 | 2,723 |
| 5. Let’s Make a Deal 2 (CBS) | 2,618 | 2,564 | 2,687 | 2,919 | 3,132 |
| 6. The View (ABC) | 2,307 | 2,287 | 2,351 | 2,437 | 2,979 |
| 7. Let’s Make a Deal 1 (CBS) | 2,197 | 2,271 | 2,348 | 2,530 | 2,654 |
| 8. General Hospital (ABC) | 2,076 | 2,014 | 2,159 | 2,231 | 2,062 |
| 9. TODAY 3rd Hour (NBC) | 1,934 | 1,866 | 2,107 | 2,302 | 2,251 |
| 10. GMA3: What You Need to Know (ABC) | 1,459 | 1,382 | 1,619 | 1,657 | 1,741 |
| 11. TODAY with Hoda & Jenna (NBC) | 1,397 | 1,382 | 1,568 | 1,637 | 1,528 |
| 12. The Talk (CBS) | 1,281 | 1,289 | 1,420 | 1,526 | 1,514 |
| 13. NBC News Daily (NBC) | 1,176 | 1,121 | 1,077 | 1,673* | 1,689* |
Note*: Officially, the demo ratings are sorted by the rounded figures released by Nielsen. “NBC News Daily” 2021 and 2020 figures are compared to the performance of “Days of our Lives,” which moved to Peacock exclusively beginning September 12, 2022.
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m. and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each of which representing 1,250,000 homes as of the 2023-2024 television season.
**Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” aired for just 19 minutes on Wednesday, October 25 due to CBS News coverage of Congressman Mike Johnson (R, LA) being named Speaker of the House.
- “General Hospital” aired for just 57 minutes on Wednesday, October 25 due to ABC News coverage of Congressman Mike Johnson (R, LA) being named Speaker of the House.
- “GMA3: What You Need to Know” aired for just 49 minutes on Wednesday, October 25 due to ABC News coverage of Congressman Mike Johnson (R, LA) being named Speaker of the House.
- “Let’s Make a Deal” aired for just 11 minutes on Thursday, October 26 during the show’s second half-hour due to CBS News coverage of the mass shooting in Lewiston, Maine.
- “NBC News Daily” was broken out on Wednesday, October 25 due to NBC News coverage of Congressman Mike Johnson (R, LA) being named Speaker of the House. The show’s weekly average is based on four days (Monday, Tuesday, Thursday and Friday).
- “The Price is Right” aired for just 19 minutes on Wednesday, October 25 during the show’s second half-hour due to CBS News coverage of Congressman Mike Johnson (R, LA) being named Speaker of the House. Additionally, on Thursday, October 26, the first half-hour aired for just 16 minutes due to CBS News coverage of the mass shooting in Lewiston, Maine.
- “TODAY 3rd Hour” was broken out on Wednesday, October 25 due to NBC News coverage of Congressman Mike Johnson (R, LA) being named Speaker of the House. The show was also broken out on Thursday, October 26 due to NBC News coverage of the mass shooting in Lewiston, Maine. The show’s weekly average is based on three days (Monday, Tuesday and Friday).
- “TODAY with Hoda & Jenna” was broken out on Wednesday, October 25 due to NBC News coverage of Congressman Mike Johnson (R, LA) being named Speaker of the House. The show was also broken out on Thursday, October 26 due to NBC News coverage of the mass shooting in Lewiston, Maine. The show’s weekly average is based on three days (Monday, Tuesday and Friday).
- “The View” aired for just 49 minutes on Wednesday, October 25 due to ABC News coverage of Congressman Mike Johnson (R, LA) being named Speaker of the House. Additionally, the show was retitled to “VIEW-ABC” on Thursday, October 26 due to ABC News coverage of the mass shooting in Lewiston, Maine. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Friday).