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‘Spring Into Love’ Programming Event Propels Hallmark to #1 in Weekend Primetime; #2 in Total Day

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Chandler Massey, Will Horton, Hunter King, Summer Newman, Days of our Lives, DAYS, DOOL, #DAYS, #DOOL, #DaysofourLives, The Young and the Restless, Y&R, Young and Restless, Young & Restless, #YR, #YR50, #YoungandRestless
Chandler Massey, Hunter King ("The Professional Bridesmaid")
Photo by Pooya Nabei/Hallmark Media

Hallmark Channel’s “Spring Into Love” programming event, consisting of seven movies, aired over seven Saturdays (March 25-May 7, 2023), was a ratings winner for the cable network.

According to Live+Same Day figures released by Nielsen, Hallmark was the most-watched entertainment cable network in Weekend Primetime and a strong second in Total Day among Women 18+.  In fact, excluding sports and news, “Spring Into Love” programming ranked #1 every Saturday in Households, Women and Persons 18+, and Total Viewers. Overall, the programming event reached 25 million unduplicated Total Viewers.

The seven movies aired during the programming event include:

  • “A Picture of Her” (March 25, 2023) – Starring Tyler Hynes (“Tales from the Never-Ending Story”) and Rhiannon Fish (“The 100”), the movie averaged 1.727 million viewers and a 0.09 rating in Adults 18-49, according to ShowBuzzDaily.

  • “Love in the Maldives (April 1, 2023) – Starring Jocelyn Hudson (“The Strain”) and Jake Manley (“The Order”), the movie averaged 1.377 million viewers and a 0.13 rating in Adults 18-49, according to ShowBuzzDaily.

  • “The Professional Bridesmaid” (April 8, 2023) – Starring Hunter King (“The Young and the Restless”) and Chandler Massey (“Days of our Lives”), the movie averaged 1.396 million viewers and a 0.13 rating in Adults 18-49, according to ShowBuzzDaily.

  • “The Wedding Cottage” (April 15, 2023) – Starring Erin Krakow (“When Calls the Heart”) and Brendan Penny (“Chesapeake Shores”), the movie averaged 1.984 million viewers and a 0.12 rating in Adults 18-49, according to ShowBuzzDaily.

  • “A Pinch of Portugal” (April 22, 2023) – Starring Heather Hemmens (“Roswell, New Mexico”) and Luke Mitchell (“Neighbours”), the movie averaged 1.589 million viewers and a 0.13 rating in Adults 18-49, according to ShowBuzzDaily.

  • “Hearts in the Game” (April 29, 2023) – Starring Erin Cahill (“Power Rangers: Time Force”) and Marco Grazzini (“Virgin River”), the movie averaged 1.543 million viewers and a 0.12 rating in Adults 18-49, according to ShowBuzzDaily.

  • “When Love Springs” (May 6, 2023) – Starring Rhiannon Fish and James O’Halloran (“The Price is Right”), the movie averaged 1.379 million viewers and a 0.11 rating in Adults 18-49, according to ShowBuzzDaily.
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